smashing events - leverage social media for publicity
DESCRIPTION
Stacey Perlin explains how to leverage your social media presence for FREE publicity at Social Media Breakfast Calgary.TRANSCRIPT
LEVERAGE YOUR SOCIAL MEDIA FOR:
FREE PUBLICITY
WHO ARE WE?
• Stacey Perlin & Donna McTaggart
• 13 yrs & 20+ yrs experience
CURRENT USAGE & GOALS SURVEY
• What do you use social media for today?
• Social Media Goals for your company
AGENDA • Current Usage & Goals Survey
• Why the Strategy Works
• Building your Life AND Business
• What this Tactic Achieves for You
• Increased Support, Less Stress
and a bigger, better client list!
• How it Works
• Case Studies
• Conclusion, Q & A
WHY THE STRATEGY WORKS
Leverage Your Social Media Landscape for FREE Publicity
“People do business with people they like. People buy from people they like. People
talk about people and services they like. People post and tag people they like on
Facebook. People re-tweet people they like. Reporters cover stories over and over
again with people they like.
Word-of-mouth epidemics build momentum when you leverage your marketing
strategies and SEO with social media, video and media coverage.”
Shawne Duperon
LIFE YOU WORK Owner/CEO
Solo Professional
Freelancer
Consultant
LIFE YOU WORK Owner/CEO
Solo Professional
Freelancer
Consultant
Higher Quality
LESS STRESS = SUCCESS
A Better Business
WHAT THIS TACTIC ACHIEVES FOR YOU
Leverage Your Social Media Landscape for FREE Publicity
“Retaining your current customers is 5 to 10 times cheaper than acquiring new ones.
So why are you blowing all your social media efforts on the short-term sale? Use
social media to cultivate the long-term customer experience.”
Brent Leary
LIFE YOU WORK Owner/CEO
Solo Professional
Freelancer
Consultant
Higher Quality
LESS STRESS = SUCCESS
A Better Business
• Build Your Support Network
• Focus on Community
• Free up Time to Enjoy It
• Nurture Your Niche
• Get Those Ideal Clients
• Standardized Structure
HOW IT WORKS
Leverage Your Social Media Landscape for FREE Publicity
“For companies, resistance to social media is futile. Millions of people are creating
content for the social Web, Your competitors are already there. Your customers
have been there for a long time. If your business isn’t putting itself out there, it ought
to be.”
Business Week; 19 Feb 2009
CRAFTING A MEDIA PITCH
1. Know Your Angle
2. Know Your Audience
3. Include the Five W’s and H
4. Reveal Your Angle Right Away
5. Watch Your Language
CASE STUDIES
• Start to Finish: Indie Filmmakers’ Weekend
• Trends: “Sh*t People Say” & #’s
TIPS TO REMEMBER
Word to Mouth peer-to-peer
discussions are more influential
than the mass media
Participate by enabling and
feeding the conversation
Be transparent and honest
QUESTION & ANSWER PERIOD
STACEY PERLIN
http://ca.linkedin.com/in/staceyperlin
@smashingdahling
(403) 923-5654
DONNA McTAGGART
http://ca.linkedin.com/in/donnamctaggart
@donnamct
(403) 807-9275
Complete form to receive a copy of
slide notes, additional links and a
FREE whitepaper “Tips and Tricks
for Success on Camera”:
http://eepurl.com/jVR2v
It’s been a pleasure sharing our knowledge
with you, thank you for attending today!