smate company presentation - 2015 - f1
TRANSCRIPT
MARKETING COMMUNICATIONS
WHAT DOES YOUR IMAGE SAY ABOUT YOU?
The first impression usually lasts the longest…
The right image is usually eye-catching, bold and
sometimes simple
What do your
customers think
about your
brand?
YOUR BRANDS? THE
ECOSYSTEM?
MARKETING YOU IS CRUCIAL TO
OUR SUCCESS
From design to display, give
us your brief and just relax…
YOUR BUSINESS MODEL
WHY?
WHAT?
HOW?
WHO?
We can help you strike the right balance
MULTI MEDIA AGENCYOUT-OF-HOME MEDIA
MEDIA SALES
BRAND ENGAGEMENTEVENT SERVICES
CONTRACT PUBLISHING
ANIMATION & VIDEOS
EXPERIENTIAL MARKETING
CONTENT DEVELOPMENT
DESIGN & PRODUCTIONSIGNAGE
PACKAGING
DISPLAY ADVERTS
PROMOTIONAL ITEMS
ROLLER BANNERS
PRESS ADVERTS
BROCHURES
CALENDARS
POSTERS
UNIPOLE SPECTACULAR - MEGA : 60ft x 20ft
Sustains Stature and delivers high impact
UNIPOLE : 48ft x 16ft
Captures Attention
96 SHEET : 40ft x 10ft
Delivers High Frequency
OUT-OF-HOME MEDIA
SUPER 48 SHEET
Eye Catching
4M x 8M
Proven Reliability
ON-PREMISES SIGNAGE
Pool side, directional signs, rooms etc
OUT-OF-HOME MEDIA (CONTD.)
KEKEADS DISPLAY SYSTEM
PRODUCTS & SERVICES CAUSE RELATED POLITICAL CAMPAIGNS
LEAFLET DISPENSERS AUDIO ADVERTISING INTERACTIVE – NFC
PEDIAD – EXPERIENTIAL SYSTEM
Brand Messages Reaching UK Motorists, Passengers and Spectators Wherever they are Headed.
PUBLISHING
City Guides
Contract Publishing
TV MEDIA
Reaches millions in 41 Countries across Africa
Event Coverage
Commercials
If on-line, click image or heading for more information.
SOCIAL MEDIA
Online Marketing
Business Development Service (BDS)
MEDIA SALES
TV MEDIA – CNBC AFRICA
• Smate & Smate have an agency agreement with Africa Business news Ltd
(CNBC AFRICA) to promote sponsorships* and sell commercial airtime* on
CNBC Africa DSTV Channel 410
• CNBC Africa can produce and broadcast 30 minute Documentaries and 5
minute Mini-Documentaries to feature in CNBC Africa’s most popular
editorial programmes.
• CNBC AFRICA can also produce commercials and “vignettes” from each mini-
documentary.
• State Governments, Parastatals and Business investment programmes can be
highlighted through high-quality editorial content and branding of the
programmes by means of television billboards, TV promos and vignettes.
* MINIMUM INVESTMENT COMMITMENT REQUIRED: N5,000,000 Excl. Vat
CNBC AFRICA CLIENTS
• PUBLIC SECTOR
– States
– MDAs
• PRIVATE SECTOR
– UTILITIES
– FINANCIAL
– AGRICULTURE
– INDUSTRIAL
– ENTERPRISEIf on-line, click image or heading for more .
VIEWERS
CNBC Africa attracts executive business viewers and
decision makers in 41 countries in sub Sahara Africa.
Major findings of an Online Survey* conducted in
November 2008 found:
• 60% of viewers are CEO/MD/professional executives
• 51% earned more than $6000 per month
• Almost 60% owned shares/strong interested in the
stock market
• 81% travel between once and 12 times a year for
business
• Majority between 45 – 65+ yrs
• Predominantly Male & English Speaking
• 65%+ view CNBC Africa frequently or often
• 94% view CNBC Africa at home
• 40% view CNBC Africa at work, in hotels, at airports,
in gyms
Viewer HighlightsMost popular weekday shows: Power Lunch, Street Talk,
Regional Roundup, Markets Africa, Closing Bell &
Business Tonight
* Consumer Psychology Lab
DISTRIBUTION
CNBC Africa is available on:
• 2.4m DStv decoders in Southern Africa
• 900 000 Multichoice Africa decodersoutside SA
• Terrestrial CBC TV in Kenya to 6 millionhouseholds in Nairobi
• Terrestrial channels in Nigeria, Ghana,Uganda, Rwanda, Tanzania & Zambia.
• 8000+ Five Star hotel rooms in Africa
C N B C A f r i c a
REACH IN AFRICA
DIGITAL AND PRINT MEDIA
High Circulation – FREE!
Competitive Advertising Rates
Delivered Direct to Homes and Businesses
Contract Publishing for Businesses & Groups
Creating Real Business Value Championing the SME Initiative Linking Great Ideas to Funding Promoting Social Enterprise Value Advertising Propositions Providing Quality Business Services
SME Exchange…Because Knowledge is Power, that’s why
The SME Exchange Enterprise Business Forum has been established to promote
greater collaboration between the progressive people in the business and social
development arena in Africa.
The meeting place
for great ideas and
great business
Communicating
Better Business
Producing
Captivating Case
Studies and
Business Insights
Linking Business
Problems to
Solutions
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SOCIAL MEDIA - BDS
SME EXCHANGE
The preferred Business Solutions provider
for SME members
A Social Enterprise promoting the exchange
of ideas, investment, products and services
Specialist Event Managers
A Networking Club promoting the interests
of Members
An Excellent Opportunity for Advertisers to
reach SME audiences
An Avenue for enhancing Corporate Social
Responsibility
LITHOGRAPHIC AND
DIGITAL PRINTING SERVICES
PRINT OUTPUTFAST TURN AROUND SCREEN & DIGITAL PRINT
Up-to-date print technology for you
Eye for detail...
LARGE FORMAT PRINTING
Billboards
Banners
Window Graphics
Stickers
Backlit Signs
Vehicle Wraps
Flags
Digital Print
Solutions &
Technology for your
needs…
Great Service, Every time…
ACCOUNT MANAGEMENT
• DEDICATED ACCOUNT MANAGER
• QUALITY SERVICE GUARANTEE
• FAST TURN-AROUND ON JOBS
• VARIOUS DELIVERY OPTIONS
• LOYALTY DISCOUNTS
• SAVING YOU MONEY
CUSTOMER SERVICES
ORDER LINE FOR REPEAT WORK
HIGH CUSTOMER SATISFACTION
WELL TRAINED STAFF
HIGH QUALITY MANAGEMENT
EXCELLENT AFTERSALES SERVICE
Our tailor made services are
crucial to maximizing
marketing naira and seeing
the fruit of time and energy
well spent.
THE SMATE OPPORTUNITY
• SPECIAL MEDIA PACKAGES
• PROMOTIONAL OFFERS
• FULL PRINTING & PRODUCTION SERVICES
• STATE-OF-THE ART TECHNOLOGY
• SCALEABLE SERVICE – NO JOB TOO SMALL
OR TOO BIG!
• STRONG TARGET AUDIENCE COVERAGE
• MARKETING PLANNING AND REVIEWING
• LONG TERM PARTNERSHIP!!!
…Smart, Motivated, Articulate and Technically Excellent
WELCOME TO OUR
WORLD…
www.smateandsmate.com
www.kekeads.com
www.insightmagazine.com.ng
www.sme-exchange.com
CONTACT US
Client
ServicesMob: 0809 812 8888
Business
DevelopmentMob: 0803 4114 888
FINALLY…
What happens next?
Agree product
requirement,
Discuss fulfilment and
logistics,
Place order.