smb 101 facebook
DESCRIPTION
TRANSCRIPT
- Social Media Bootcamp Facebook
- Agenda 1. Drivers vs. Channels 2. Facebook Fun Facts 3. Big Picture Things - Strategy 4. Brands on Facebook 5. Messaging & Community 6. Facebook Apps & Promotions 7. Facebook Ads 8. Questions
- Example of a Driver Examples: Blogs, Podcasts, Instagram, YouTube
- Example of a Channel Examples: Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube
- Facebook Fun Facts Launched February 2004 by Mark Zuckerberg
- Facebook Fun Facts Initially exclusive to college students
- Facebook Fun Facts Opened to the public, increase in 40+ demographic
- Facebook Fun Facts Held initial public offering (IPO) in May 2012
- Facebook Fun Facts 1.11 billion users x 4
- Facebook Fun Facts 80% of U.S. social network users prefer to connect with brands through Facebook
- Facebook Fun Facts 55% of people over 25 have to login to Facebook at least once a day (61% people