TrainingProgram

In tocov's ever changing and challenging business environment, it isimportant to engage and effectively manage your internal and externalstakeholders,

One way to ensure this is to invest in and train-up your in-house personnel,including your senior managers, HRspecialists and communications team,all of whom can have a significant impact on your company's stakeholdermanagement performance and public profile.

Such training can help you and your people:

1, understand what makes your key stakeholders tick and how to engagethem on an ongoing basis,

2, conslstentlv deliver the right information, in the right way, to the rightpeople, at the right time, and

3, effectively maintain and protect two of your organisation's mostimportant attributes - a stong market position and a credible reputationbased on mutual respect, proven expertise and sound leadership,

Saunders-McDermott Consulting offers a range of training workshops designedto help organisations maintain a strong and positive standing among theirstakeholders - irrespective of economic or other external influences,

These workshops range from basic introductory skillsdevelopment through toadvanced, more intensive one-on-one sessions, Each one istailored to theindividual needs of your business, with the content and activities reflectingthe actual challenges your organisation can face,

Training workshops include:

• Introduction to Media Skills& Media Relations• Advanced Media Skills& Media Relations• Effective Crisis& IssuesManagement• Perfecting Your Presentation & Information Sharing Skills• Effective Stakeholder Engagement• Essentialsfor Community Liaison• Introduction to Behavioural Change

Why Saunders-McDermott?

What sets Saunders-McDermottapart from other trainingproviders isour practicalapproach based on real industryexperience. We use provenbehavioural change techniquesto bring about significant andsustainable changes to theattitudes and performances ofworkshop participants,

We also open each workshopby identifying the strengths andweaknesses of all participants,Thisincludes them facing anyfears they may have (such asthe dread of public speaking)and us working with them totransform these fears into positiveoutcomes, The end result willbe a significant improvementin the ability of your peopleto effectively engage yourstakeholders,

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Introduction to Media Skills& Media Relations

Thisworkshop will help you to generate positive media coverage by firstimproving your understanding of the media and how it works. As formernational journalists we do this by breaking down some basic mediamyths and unveiling some tricks of the trade used by the media to gettheir story.

Participants are encouraged to share their ideas, ask questions and takepart in interactive media exercises. We also provide practical adviceon how to deliver credible newsworthy stories, develop effective keymessages, the importance of knowing your target news cycle and style-flexing your information to suit different audiences.

We outline the dos and don'ts of backgrounding journalists, conductingbasic media interviews and using effective techniques to reduce the riskofsomething going wrong which can often lead to negative media coverage.

Advanced Media Skills& Media Relations

Thisworkshop incorporates much of the information and practical tipsincluded in the Introduction to Media Skills& Media Relations workshop,but also provides strategies for achieving best media performanceeven when faced with tough journalists and challenging or controversialsituations.

The day includes up to four simulated print. radio and television interviewswhich seek to reflect the conditions and issuesyour spokespeople mayhave to face in real life.

Many participants find these interviews challenging and hard work giventhey are recorded on camera and then played back to encouragefeedback and constructive comment from the entire group. We find,however, that this helps workshop participants more clearly understandtheir strengths and weakness. It also enables them to witness their ownImprovements as they progress and utilise their newly learnt skills.

Effective Crisis& Issues Management

Thisworkshop provides participants with a strategy for identifyingupcoming issueswhich could be critical or controversial to yourorganisation. It then explores how these issuescan be managed ormitigated.

Participants learn the importance of establishing consistent proceduresto ensure everyone isworking towards an agreed communicationsoutcome. They also learn about the different ways information is receivedby stakeholders and the options available to share vital key messages sothey are heard, understood and acted upon.

The day features stakeholder management exercises which include roleplaying and the preparation of various written materials.

Duration:Half-day (approx 4 hours)No. of participants:Between 2 and 10Who should attend:People with responsibility for medialiaison and media interviews on asemi-regular basis

Duration:Fullday (approx 8 hours)No. of participants:Between 2 and 4Who should attend:Senior managers andspokespeople who conductmedia interviews on potentiallychallenging issues

Duration:Fullday (approx 8 hours)No. of participants:Between 2 and 10Who should attend:Senior managers andspokespeople who need toengage stakeholders andmanage vital information duringcontroversial or crisisevents

Perfecting Your Presentation & InformationSharing Skills

Thisworkshop provides participants with strategies for engaging anaudience and holding their interest. Thisincludes appropriate bodylanguage, the delivery of effective key messages and the use ofsupporting visual materials.

It also provides participants with a valuable insight into how differentpeople receive and process Information. From there we explore the waysto positively influence an audience's attitudes and actions.

Participants undertake presentation exercises to test the effectiveness oftheir key message development and information sharing skills.

Effective Stakeholder Engagement*

Thisworkshop provides participants with a strategic plan for identifyingkey stakeholders, confirming their current attitudes and assessing anymisconception or barriers to change that they may have.

We then explore how these barriers can be broken down usingvarious approaches to engage and manage different stakeholders,remembering that 'one size does not fit all'.

The workshop also looks at the benefits of a coordinated approach, thevalue of consistent messaging and the actions needed to build ongoingconfidence, trust and support among your stakeholders.

The day features interactive stakeholder engagement exercises whichinclude role playing, the preparation of various written materials, andon-camera presentations where appropriate.

Duration:Full day (approx 8 hours)No. of participants:Between 2 and 6Who should attend:People who regularly shareinformation and present to internaland/or external audiences

* an additional Advanced workshop isalso available

Duration:Full day (approx 8 hours)No. of participants:Between 2 and 6Who should attend:People who regularly engage witha range of internal and externalstakeholders in the short, mediumand long-term

Essentials for Community Liaison*

Thisworkshop provides participants with an end-to-end view ofcommunity liaison to illustrate the value of getting it right and the risksofgetting it wrong.

It looks at the common misconceptions of community liaison versuscommunity consultation and the need for a consistent and integratedapproach. It also explores the value of starting community liaisonactivities as early as possible.

Participants learn the importance of using establishing credible keymessages and written materials as well as the value of a transparentinformation sharing process, all of which can influence the ultimatesuccess of a project as well as the ongoing market position andreputation of your organisation.

The workshop also looks at how different people respond to andprocess information and what behavioural change techniques areavailable to positively influence their actions or attitudes in the short,medium and long-term.

Participants undertake interactive exercises including role playing, thepreparation of written materials, and on-camera presentations whereappropriate.

* an additional Advanced workshop isalso available

Introduction to Behavioural Change*

Thisworkshop introduces participants to the proven methodologies ofstakeholder profiling and core belief research. It then provides insightsinto how these methodologies can be used to better understand whatmakes different types of people 'tick' and how to share information withthem in the right way to achieve the right outcomes.

Participants get the chance to identify their own 'personality profile'and gain insights into the different behaviours they display when theyare in a logical and calm mindset versus an emotional and anxious one.Thisprovides them with first-hand experience about how information willbe received by different types of people in different circumstances.

The day includes simulated stakeholder management exercises whichinclude role playing, the preparation of various written materials andon-camera presentations where appropriate.

* an additional Advanced workshop isalso available

Duration:Full day (approx 8 hours)No. of participants:Between 2 and 6Who should attend:People who interact with thecommunity during a major projector roll out of new oouctes. programsor services

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Duration:Fullday (approx 8 hours)No. of participants:Between 2 and 4Who should attend:People who wish to changethe attitudes and behaviours ofstakeholders over the medium andlong-term

Planning your Workshops

Training workshops run for half-day or full-day sessions.They can take place at your business premises or atan independent venue nearby. Only one organisationis trained at a time to ensure the content Isas relevantand meaningful as possible.

We will discuss your specific requirements in advanceof the workshops to ensure we cover the work areasyou believe are most relevant to your team.

Evaluation

After each workshop we provide a detailedassessment of all participants and their stakeholderengagement. communications and informationsharing skills.

Thisassessment includes a written report for everyonewho participates in full-day workshops and a DVD oftheir workshop performance where appropriate.

Our Workshop Trainers

Between them, the Principal Partnersof Saunders-McDermott Consulting have almost 50 yearsexperience in the media, communications, stakeholder engagement, community liaison andbehavioural change disciplines.

Janet SaundersWith a Masters Degree in Communications and PostGraduate Degree in Behavioural Change, JanetSaunders isa former Australian Financial Reviewjournalist. She isalso a published author on 'PersonalityProfiling as a Communications Tool' and' The Challengesof Introducing Recycled Drinking Water in Australia',

Over the past 15 years she has advised some ofAustralia's leading iconic companies including AMP,GIO, Goodman Fielder, Dairy Farmers, Morgan Stanley,OneSteel and Optus about how they can engage andpositively influence their stakeholders during periods ofsignificant change.

In recent years, Janet has used her extensive experienceto advise the local government and infrastructureindustrieswhere stakeholder engagement and communityrelations activities can often make or break a project.

Janet's insights into what makes individual stakeholderstick enables her to provide workshop participantswith real and practical information about how theycan 'communicate' effectively irrespective of thecircumstances or type of information being shared.

Find out more ...

Lisa McDermottWith a BA (Hons) Degree in Journalism, LisaMcDermotthas extensive experience in the media and governmentsectors at a State and regional level.

A former rnetropoliton journalist from the UK, Lisaspent five years working as a senior media adviser toa NSWGovernment Minister. She worked with severalGovernment agencies to successfully roll-out andmanage important new policies across the State, aswell as manage controversial public issuesin a toughpolitical arena.

For six years, Lisawas also a senior communicationsmanager for a leading NSWCouncil during a timeof significant change. As a member of the seniormanagement team she had direct influence on howinformation was shared and provided to 300,000ratepayers and other key stakeholders.

Lisa's insights into 'how the process works' and issuesmanagement skillsenable her to provide workshopparticipants with real and practical information abouttargeting the right audiences in the right places In theright way.

To find out more about the full range of services offered by Saunders-McDermottConsulting visit our website at www.saundersmcdermott.com.au or contact:

Janet Saunders on 0438 191 328 or janet@saundersmcdermott.com,au or

LisaMcDermott on 0404 826 720 or lisa@saundersmcdermott.com.au

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