smc athens (april 2012)
TRANSCRIPT
Why It Pays To Be
Likeable
Social Media Conference ’12 Athens
April 27, 2012
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook
Slideshare.net/DaveKerpen
Social Media Realities
• Social media is not free
• Social media will not bring you
instant results
• Social media cannot make up
for a bad product or service
#Likeable #SMCgr
Listen First, And Never Stop Listening
#Likeable #SMCgr
Responsiveness Is Not A Choice
#Likeable #SMCgr
#Likeable #SMCgr
#Likeable #SMCgr
Respond To Positive Comments TooIn Your Unique Brand Voice
#Likeable #SMCgr
Meaningful Engagement Cannot Be Mechanical
#Likeable #SMCgr
The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”
#Likeable #SMCgr
Provide Value
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable #SMCgr
Product Marketing
Provide Value
#Likeable #SMCgr
Professional Services
Every Brand Has A StoryTell Your Brand’s Story, It’s Your Social Currency
#Likeable #SMCgr
Inspire Customers To Share Their Stories
#Likeable #SMCgr
Surprise & Delight
• Incentivized fans to take action
• Created meaningful engagement
leading to an increase in sales
• Free Chill Zone day increased
sales 23% over previous Friday
• 50% of sales attributed to
#Likeable #SMCgr
Use Social Ads For Perfect Targeting
#Likeable #SMCgr
Don’t Sell—Compel Customers to Buy
#Likeable #SMCgr
A Likeable Brand
#Likeable #SMCgr
Just Remember…
• Listen Up
• Respond To Everyone
• Be Likeable!
#Likeable #SMCgr
“It’s just a cocktail party.”
