smcrva jan 2011
DESCRIPTION
Presentation on the legal aspects of social media, for Social Media Club of Richmond, VA January 2011TRANSCRIPT
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Reputation Management and
Social Media
Chris Gatewood
@gatewood5000 www.thresholdcounsel.com
SMCRVA, Jan 2011
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You Can’t Say That on the
Internet
or
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Your Basic Playbook
1. Policies and Real Estate - risk management
2. Listen. Really Listen - monitoring3. Iron While Damp – respond, and quickly4. Ask for Help – credible requests and
demands5. What Are You Going to Do, Sue?
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1: Risk Management
• Own the Real Estate• SEO Efforts
• SM, Blogging, Press Releases
• Manage Risks• Develop SM policies, training
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2: Are You Listening?
Money
WorkMonitor:• Low End – free, DIY Google Alerts
• Mid-Level – monthly paid service
• Full Service – hire someone
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3: Respond On-Site
Iron While Damp
Why?• Fast, Same Place
Why Not?• Attention, Credibility
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4: DemandCredibility
Know the Limits• v. hoster - CDA Safe Harbor
• v. poster - Is it Defamation?
Terms of Service
• Community or Industry Sites
• Gripe Sites
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4: DemandWhat are you asking for?
• Take Down
• Nofollow or robot.txt
• More prominent response
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5: LitigationThere Will be Fallout
Calls More Attention
A Commitment
• Lots of Money, and Lots of Time
No Guarantees
• Results Will Vary
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• Tweets re: drug dealer, prostitute
• Less harmful on Twitter?
• Trial February 6th
Ones to WatchSimorangkir v. Love
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• Connecticut ambulance worker
• Facebook comments
• Fired, but NLRB says that was not justified for comments
• Was SM policy and firing too harsh?
Ones to WatchSouza v. AMR