GO�BIGGO�DIE

Betley Heru SusantoCEO Skyworx Indonesia

Business AccelerationSecret for SME

/

SYMPTOMS

You aretrapped onday-to-dayactivities.

You work INthe businessrather than ONyour business.

You don’thave timefor yourself.

Fire fightingon dailybasis.

Customerssatisfactionis decreased.

Problemwithcash flow.

Problemwith staffmanagement.

You arestarting tothink aboutsurrender.

THE�DOGMA

Proven�Success�Recipe

Knowwhat

you want

Youpay theprice!&

Define your goals.Think it, Ink it, Do it.

Overnight�success�isalways�an�illusion!If�itʼs�too�goodto�be�true,�then�it�is.“

GOAL!!!Learn�carefullyabout�your�Vision,Mission,�and�Strategyto�achieve�it.

Clarity�is�the�key.

SMART�&�KISSalways�help.

MENTAL�&ATTITUDE

Do�you�really�enjoywhat�you�do?If�not,�change�it,youʼre�not�a�tree!

Passion�Check

“It’s impossibleto survive in troubledtimes if you don’tlike what you do!

Improve�every�aspectsin�your�life�which�youʼresubpar,�both�hard�andsoft�skills.

ValueConcept

�Invest�more�on�yourselfrather�on�your�job!

� ,�takeRead�more�booksclasses,�listen�audio-book,watch�video-book,seminars,�find�mentors,ask�experts,�experiments,do�everything�you�can�tomake�you�strong�contender.�

Be�patient!Time,�struggle,persistencedoes�matter.

There�isno�shortcutto�the�placeworth�going.

Patience

If�you�feel�wannagive�up,�just�tryone�more�time!

You�may�be�just3�feet�from�gold.

KeepGoing

PROCESS

WHY HOW WHAT

Know�Your�Golden�Circle

Sun�doesnʼt�burnpaper,�magnifyingglass�does!

Focus�on�one�thingyouʼre�good�at.Always�remember80/20�principle.

Focus�isPower

Isolate�product/servicewith�the�potential�to�scale,choose:

Isolate�yourOffering

�1.�Teachable�to�staffs�2.�Valuable�to�customers�3.�Repeatable

Beware�of�the�temptationof�“one-stop-shop”�concept.Focus�is�Power!

Check�YourBusiness�Model

Project�Based�/�Recurring��/�Licensing�/�Franchising�/�Etc

Choose�themost�suitable

for�your�business.

RecurringModel

� �‒�disposableConsumablesitems�customers�buyregularly�(ex:�shampoo)

� �‒Sunk�Money�Consumablescustomers�had�madeinvestment�in�a�platform(ex:�printer�cartridge)

1

2

(1/3)

RecurringModel

Renewable�Subscriptions�‒loyal�customers�whorepurchase�that�isguaranteed�into�the�future�(ex:�newspaper)

�Sunk�Money�RenewableSubscriptions�‒�havingsticky�customers�loyalto�a�proprietary�platform(ex:�Internet�Modem)

3

4

(2/3)

RecurringModel

Auto�Renewal�Subscriptions�‒company�bills�customersuntil�they�tell�it�to�stop(ex:�Cable�TV)

� ‒�hard�contractsContracts�between�company�andcustomers�for�a�defined�term(ex:�wireless�phone�contractalong�with�device�purchase)

5

6

(3/3)

Build�powerful�yetflexible�system.Learn�to� .delegateKill�the�“heroes”in�your�company!Teamwork�alwaysdo�better�in�thelong�run!

Systemize

Use�robots�forgeneric�task.

Proper�SOP�andWorkflow�isa�good�start.

Assemble�powerfulsales�team.

Armed�them�withgreat�sales�material�kit

Hire�more�than�onesales�to�embracehealthy�competition.

Never�forget�your24x7x365�salesman:the�internet.

Build�SalesWarriors

Branding�is�alwaysabout� .perception

You�can�changepeople�perceptionby�2�ways:Manipulate�or�Inspire.

Think�about�what�doyou�want�peopleperceive�about�yourcompany.

Branding

Profit�is�illusionwhile�Cash�Flowis�always�the�king.

Be�prepared�fordry�season.

If�trapped,�keepcalm�and�fightas�hard�as�you�could!

Create�aPositiveCash�Flow

ImproveAll�Business�Area

Finance &Accounting

Sales &Marketing

HR &GA

Operation Leadership

ACTION

DO�ITNOW!

Most�of�us�alreadyknow�what�weshould�do,the�problem�is�thatwe�don't�do�it.

Knowing�isnot�enough,we�must�do!

“

About�SkyworxInitiated�in�2003,�incorporated�in�2006.

Focus�in�Finance,�Banking,�&�Insurance�system.

Start�from�1�staff,�now�around�60�staffs.

Opening�of�f�ice�rep�in�Singaporeto�serve�ASEAN�market�(2013).

Betley Heru Susanto

Author

betley@skyworx.co.id

www.skyworx.co.id

www.ruarbiasa.com

ruarbiasa

Bernaz Sondi Ermanda

Designer

bernazse@gmail.com

www.bernazse.com

bernazse

@bernazse

+BernazSondiErmanda