sme digital marketing conference keynote
TRANSCRIPT
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How To Increase Your Business And Build Raving Fans Using Social Media
Karl Schwantes
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BIGGER ROCKBIGGER SMILE
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Social Media is Important
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Feeling Overwhelmed?
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Facebook can’t work for you???
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AIM
How I built a loyal Facebook following with more than 20k Likes
To show you the Tools and Strategies I use to create raving fans
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CEO
“Client Engagement Officer”
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Engage
Have a Strategy for Growth
Tools
Investment
ROI
Todays topics
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Social Media Done Well
Social Media Done Poorly
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ENGAGE 1.
To create the ideal relationship you need,
T
I
M
E
- Target Audience
- Identify Yourself
- Make Your Posts Interesting
- Engage & Be Genuine, Don’t Push
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Engage with a Story
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STRATEGIES FOR GROWTH2.
Reward Engagement
Joint Promotions with Successful Partners
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REWARD ENGAGEMENT
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JOINT PROMOTIONS
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TOOLS3.
Pages App
Buffer App
Hyperlapse
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INVESTMENT4.
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Prizes
Low Intrinsic Cost - High Perceived Value
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5.
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Take Home Points
Treat Social Like you are at a Family BBQ
Invest the Time - it pays dividends
Be Authentic and Genuine
Be Proactive
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Army of Raving Fans at your BBQ
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@Xennoxdiamonds
@Xennoxdiamonds
@Xennoxdiamonds