sme growth hack - real world growth hacking

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Growth Hacking A Real World introduction By @LouisSayers

Post on 17-Oct-2014

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Real World Growth Hacking. Presented by Louis Sayers, Growth Hacker, Driftrock.

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Page 1: SME Growth Hack - Real World Growth Hacking

Growth HackingA Real World introduction

By @LouisSayers

Page 2: SME Growth Hack - Real World Growth Hacking

Growth Hacking Defined

GrowthUser Acquisition

User Activation

Retention

HackingIngenious Hacker (creative, inventive think “life hacker”)

Software Hacker (combining various technologies)

Illegal Hacker (breaking the rules, exploiting holes)

Neil Patel, Bronson Taylorhttp://www.quicksprout.com/the-definitive-guide-to-

growth-hacking-chapter-1/

Page 3: SME Growth Hack - Real World Growth Hacking

- Marketing Bot - Ebay charity bidding (http://www.amazon.co.uk/The-Paypal-Wars-Battles-Planet/dp/

1936488590)

- Paid Referrals ($10 for new customer, $10 Referral)

- AutoLink

Page 4: SME Growth Hack - Real World Growth Hacking

CraigslistSpam

http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/

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CraigslistSpam

Listings

http://www.quora.com/Airbnb/How-does-Airbnb-automatically-post-on-Craigslist

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CraigslistSpam

Listings

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CraigslistSpam

Listings

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Craigslist

Social Media integration

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Craigslist

Social Media integration

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Craigslist

Social Media integration

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Craigslist

Social Media integration

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Craigslist

Social Media integration

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bit.ly/15v4dva

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Craigslist

Social Media integration

Referrals

Re-engagement

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Craigslist

Social Media integration

Referrals

Re-engagement

PaidSearch Engine MarketingDaily ad budget: $16,698Keywords: 94,287

http://www.keywordspy.com/research/search.aspx?q=airbnb.com&tab=domain-overview

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Leverage Platforms

Where do your users hang out?

Identify Influencers

Partners

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Tracking

Your Goal

Where is your time best spent?

Page 21: SME Growth Hack - Real World Growth Hacking

Optimise

Landing Pages Consistent messaging

Simplify

Split test

Reduce Friction

Increase Engagement

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Scale

The Growth Hacking Dream:

A Self-Perpetuating Marketing Machine

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Scale

AutomateAcquisition

On-boarding

Referrals

Re-engagement

Unsubscribe process

Do more of what works the best

Page 24: SME Growth Hack - Real World Growth Hacking

LouisSayers.com

Page 25: SME Growth Hack - Real World Growth Hacking

@LouisSayers