SME Policy - beyond the crises

Internationalisationcenter Styria

May 28th 2009

Innovative into New Markets

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Styrian Export Trends

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2.000

4.000

6.000

8.000

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12.000

14.000

16.000

18.000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Import in Mio EUR

Export in Mio EUR

Styrian Export Trends

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Top Ten Styrian Exports 2007 approximately 70% of total exports

TOP TEN STYRIAN EXPORTS 2007

0 1.000 2.000 3.000 4.000 5.000 6.000

Sw itzerland

Croatia

Hungary

France

China

Spain

United Kingdom

United States

Italy

Germany

Export values for 2007in mio. Euro

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Structure of Styrian Entrepreneurship

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10000

20000

30000

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60000

2005 2006 2007

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1000

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Active Members ofEconomic Chamber

Number ofCompanies

Small Enterprises <10 employees

SME > 10 and < 250employees

Enterprises > 250employees

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Strengths of Styrian Economy

• Automotive Industry / Mobility• Creative Industries• Energy and Environmental Technologies• Wood / Paper / Wood Construction• Medical and Human Technologies• Food Technologies• TIME Telecommunications / IT / Media / Electronics• Materials• Engineering / Plant construction• Nano / Micro Technologies• Simulation / Mathematical Modelling

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Export Strategy 2010

•Approximately 2,600 Styrian companies are active in international markets. These account for eight per cent of all Styrian industrial enterprises.

•In total there is potential for 10 percent. •The program shall facilitate raising this potential by 2010

Encourage and qualify SMEsIncrease the potential for exports

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ICS: an enterprise by…

ICS – the one-stop-shop for Styrian institutions and companies regarding all questions of internationalisation.

• State Government of Styria• Styrian Chamber of Commerce• Styrian Federation of Industry

CEO

Board

CEO

Foreign TradeRIST

Enterprise Europe NetworkTerritorial Cooperation

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ICS – One-Stop Shop

ICS offers streamlined internationalisation support since mid-2005 so far unique in Austria

• TC Territorial Cooperation Government of Styria (since mid-2007)• RIST (Regional Internationalisation Strategy of Styria) Government of Styria• Finance Consulting Government of Styria• Business Centre Government of Styria• International Marketing of Styria abroad Government of Styria• UN Procurement/CIMIC/Offset Government of Styria and

Styrian Economic Chamber• EEN (Enterprise Europe Network) Styrian Economic Chamber• Foreign Trade Organisation Styrian Economic Chamber

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ICS Mission Statement

The ICS is the one-stop shop for Styrian export and internationalisation.

We encourage and support companies and institutions in their endeavor to enter foreign markets by

intensifying export activities.

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Missions

• From Styria into the whole world• Establishment of Styrian institutions & companies

in the global market• Facilitation of new market entries and international

project support• Intensification of existing contacts in the Central

and Eastern European region• Encourage Styrian SMEs to internationalise

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ClusterNetworks

Public Sector

Enterprises

ICSCustomers

ICS Target Group

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Foreign Trade/Export Service

•Foreign trade conferences•Export workshops•Informative meetings•Go-international initiative

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AWO - Network

108 internationalisation contacts 108 internationalisation contacts

for Austrian economyfor Austrian economy

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RIST - Regional Internationalisation Styria

• Find international partners for Styrian companies • Participate in international tenders • Establish Styrian companies in target markets • Intensify existing trade relations• Subsidize market entries • Support internationalisation • Focused support that is complementary to AWO

offerings

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RIST concept

European Prize for the Most Innovative Region in EuropeAnd the winners are: Aragón (E), Vorarlberg and Styria (A)Strasbourg – February 13, 2007 The autonomous region of Friuli-Venezia Giulia-I and the Assembly of European Regions (VRE) have jointly awarded the 1st European Prize for the Most Innovative Region in Europe. The prize honours European regional corporations, which stimulate, promote and have introduced innovation in their region. It is intended to spread best practices and show how regions can contribute to regional economic wealth. The winners are the Spanish region of Aragón with its project 'Innov100: starting innovative activities in 100 companies‘, and two Austrian federal states, Vorarlberg with its project 'Office for Issues Regarding the Future' and Styria with its project 'Regional Internationalisation Strategy'.

The “RIST“ concept is regionally and internationally recognised.

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RIST- Regions - Focus Areas

• Croatia - communal infrastructure and environmental technology

• Serbia - AP Vojvodina• Rumania/Bulgaria communal infrastructure, environmental

technology and energy industry• Hungary - renewable energy, environmental technology and

communal infrastructure• Poland - environmental technology/ renewable energy • Bosnia, Herzegovina - environmental technology/ renewable

energy

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Territorial Cooperation (TC)

Funding• (by order of the State Government of Styria)

Co-financing of economic related EU - projects of Styrian companies and institutions

Development• Supporting Styrian companies in developing economic related

EU - projects and - initiatives (Information services, networking, lobbying)

Processing• working on economic related EU projects as project partner or -leader

(ongoing – transfused by the State Government of Styria; and new EU projects, programs: ETC, FP7, LLL. etc

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Territorial Cooperation (TC)

European Union• Authorized representative of the State Government of Styria• Development, Evaluation & national Funding (co-financing) • CoR & AER; Lisbon Agenda (Lisbon Monitoring Platform)• Policy Recommendations for Internationalisation & Innovation

other Tasks• Prioritization of international programs & projects of Styria• Internationalisation of Clusters, Networks & Competence Centers• Styrian Business center (St. Petersburg, Zagreb, Novi Sad, Shanghai)• International Marketing of Styria abroad

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Enterprise Europe Network

• 500 Organisations (Chambers of Commerce, Regional Development Agencies, Universities)

• 4,000 Experts

• 40 Countries (EU 27, Turkey, Macedonia, Norway, Iceland, Armenia, Israel, Switzerland)

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EEN in Austria

1 Co-ordinator: WKÖ

12 Network partners• WKO, FFG, VBA (Vienna) • WKOOE and CATT (Linz)• WKS (Salzburg) • ICS and SFG (Graz) • WKK (Klagenfurt) • WKT and BEP (Innsbruck) • WKV (Feldkirch)

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EEN – Fields of Activity

• Advice on EU topics, programmes and EU funding • Assistance with international business partner search (business co-

operation; technology transfer)• Support for SMEs when entering new markets• Advice on technical issues, IPR, harmonised standards and legal

provisions of the EU• Promotion of research and innovation• EU projects

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Focus Programme

Objective : Leverage market opportunities for Styrian companies in particular on growth markets, which have traditionally been restricted for SME

The ICS recommends relevant programs based on thefollowing market conditions:• extraordinary purchase power (e.g. sports events such as World

Cups)• extraordinary prospects for Austrian companies • extraordinary potential for Styria• high interest of Styrian companies in particular markets• high interest of foreign markets in co-operation with Styrian companies• existing or easy to develop know-how• resources (own or of partners)

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Michael AzodanlooMichael AzodanlooAuthorized representative of the Authorized representative of the

State Government of Styria for Territorial CooperationState Government of Styria for Territorial Cooperation

ICS Internationalisierungscenter Steiermark GmbH ICS Internationalisierungscenter Steiermark GmbH Head of Department for Territorial CooperationHead of Department for Territorial CooperationA-8010 Graz | Koerblergasse 117 (access: Lindweg 33)A-8010 Graz | Koerblergasse 117 (access: Lindweg 33)T +43 316 601-276 | F +43 316 601-455T +43 316 601-276 | F +43 316 601-455M +43 664 81 79 316M +43 664 81 79 316michael.azodanloo@ic-steiermark.atmichael.azodanloo@ic-steiermark.atwww.ic-steiermark.at www.ic-steiermark.at

Thank you for your attention!

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Styria – enjoy your life!