EDUCAT

ION

INDUSTRY

BUSIN

ESS

S.M!E.C. ©2001,2002

[W]: simplymusicentco.com[E]: simplymusic_entco@yahoo.com

♫♫ ! . . Simply Music Ent Co ! . . Simply Music Ent Co ®® ♫♫

ARTISTS

Musicianship Cultivation: A Technical Adult Education Project

I. Company Background, Leadership, and Culture

III. Musicianship Cultivation Project Overview

V. Vertical Marketing Opportunities

Company Background, Leadership, and Culture

To serve as an incubator for some of

the world’s most successful future

professional recording artists.

Mission

Philosophy

Ideally, to serve the adult learner interested

in pursuing a career in the recording arts

by educating future professional recording

artists on the values of: education, the

music industry, entrepreneurship, and

leadership.

We serve as a hub for artistic communities. By

preparing clients for professional success

through musicianship development, economic

conditions are improved. Artists interested in

improving their creative practices cultivate

relationships within the industry by using

educational seminars and ultimately make

themselves more valuable within their industry.

Vision

Background2001

• Founding of organization• New York City engaged in

test marketing via print ads and promos

2002

• Engagement of Chicago, Illinois as a test market via print ads, promos, and appearances.

2003

• Started securing clients for product of radio ads.

2004

• Incorporated Simply Music! Ent. Co™ in Cincinnati, Ohio

• Inaugurated a co-owned recording studio

Background2004

• Commenced a non-profit education program for tri-state artists (IN, KY, OH)

• Launched show sponsoring & promotions

• Engaged Atlanta, Georgia as a test market via print ads, promos, and appearances.

2005

• Increased client base

2006

• Increased market share with educational programming and artist roster.

Staff

• Vocalist• Recording Artist• Musician• Songwriter• Producer• Arts, Entertainment, & Media

Management

• Business Administration• Educational Administration• Business Information

Technology

Leadership team’s formal Training and Experience includes:

The return of the industry to its

TRUE FOCUS:

MUSIC“Because ‘SELLING OUT’ doesn’t create longevity.”

Humanistic Approach

SM!EC ® Caters to:

Artistic Training

and

Needs

By fostering artists’ longevity, more personable exposure results.

Simply Music! Entertainment Collective ®

• Booking Agents• Corporate Sponsors• DJ’s• Engineers• Entertainment

Attorneys• Fashion Designers• Hair Stylists• Image Consultants

• Lyricists• Make-up Artists• Managers• Musicians• Photographers• Poets• Producers• Song Writers• Vocalists

Non-profit creative coalition aiding:

Simply Music! Entertainment Collective ®

Members participate in:

• Highlighted practices, collaborations, and affiliations

• Unique networking opportunities to promote professional growth and development

SM!EC ® believes that TIMING IS EVERYTHING!

Education

Entrepreneurship+

A COMPETITIVE

PLAYING FIELD

Members are prepared for:

1. Multi-media Exposure

2. Live Concert Experience

3. Studio Recording

4. Touring

5. Signing to a distribution deal

Are you ready for the next level?

Partner with other Music Professionals

Inquire about our opportunities today.

Musicianship and Entrepreneurship Cultivation

Recording Artists Best Practices Training will include:

2. Leadership

3. Entrepreneurship

4. The music industry

5. The legalities of the music business

Musicianship Cultivation

Project Overview

Musicianship Cultivation: A Technical Adult Education Project

I. Project Goals, Foci, and Description

III. Project Overview• Project Scope• My Background• Curriculum

V. BenefitsI. Marketing AnalysisII. Team Resources: Business Function Support and CapacitiesIII. Procedures and Schedule Time LineIV. Budget

SM!EC (c) 2006 21

Musicianship and Entrepreneurship Training

A technical program with an emphasis on educating Recording Artists.

The following is copy-written proprietary information

Submit questions to:

Monique D. B. Ballard ● (P) 216/834-2405 ● (E) moniball77@yahoo.com

Monique D. Burey-Ballard, Founder

SM!EC (c) 2006 22

Project Goals

• Ultimately, the education of performing artists. • In relationship to other projects, the values of

leadership, entrepreneurship, the music industry, and higher education will be emphasized.

• High-level timing goals include:o The legalities of the music business

conveyed to studentso Proper methods explained for the

production of recorded works

Project Foci• Critical Thinking

– Acquire new skills and knowledge– Think analytically and logically– Formulate creative and new ideas– Improve academic ability

• Skills development– Write effectively– Use quantitative tools– Appreciate the humanities including arts, literature, music, and drama – Gain in-depth knowledge of a field– Read/Speak a foreign language

• Social and Moral Awareness– Develop an awareness of societal problems– Place current problems into perspective– Understand moral/ethical issues

Project Foci• Self-Development

– Understand self– Function independently, without supervision– Develop self-esteem– Establish course of action to accomplish goals– Increase intellectual self-confidence– Develop a desire for continued learning

• Relationship Skills– Lead/Supervise tasks and/or groups of people– Relate well to different cultures/races– Function effectively as a member of a team– Communicate well orally – Understand others

• Understanding Science and Technology– Understand the importance of science– Use technology

SM!EC (c) 2006 25

DescriptionWith competence and performance based models of curriculum combining the

following: 2. Arts Management3. Entrepreneurship Training4. Recording Industry’s Best Practices Training Student-centered Expectations include: 7. Enhance intellectual growth8. Acquire in-depth knowledge of a particular field9. Develop competency in career relevant skills10. Foster student personal growth11. Promote ability to form relationships

For more information on Competence and Performance Based Models of Continuing Professional Education, please visit Dr. Bizhan Nasseh at www.bsu.edu/classes/nasseh/bn100/profess.html

Project Overview

Musicianship Cultivation: A Technical Adult Education Project

Project Scope

The goals include the delivery of:

• Educational Programs: “Music Business: Industry, Laws, and

Insight” and “Entrepreneurship for Artists”

• Media Relations and Public Awareness

• Semi-Annual Conferences

• Information and Data from customers participation

• Progress Reports

• Volunteer Opportunities

• Project Post-Mortem Report

SM!EC (c) 2006 28

Monique D. Burey-BallardRecording Arts Subject Matter Specialist

• Career Development Strategies for Success in the Music Business includes:

– Arts Entrepreneurship– Building Leadership Skills– Developing Record Deal Strategies– Fundamentals of Business– Legal Aspects of Arts and Entertainment– Making a Living in the Arts

• Curricula foci include: – Business/Entrepreneurship– IP/Law– Leadership– Music and the Recording Industry– Guest Lecture Series

• Variable Participant Outcomes leading to limitless possibilities.

Description of Educational Initiatives Curriculum

• Recording Industry Analysis

• Laws associated with the Recording Industry

• Entrepreneurship

• Musicianship

• Other (ex. Auditioning, Music Theory, Stage Presence)

Benefits

• Artists Promotion• Increased Education• Guests (Lectures/Speakers/Visitors)• Networking• Exposure• Professional Development for future and

professional artists• Allows increased revenue opportunities• Allows recruitment opportunities through the sales

of: (1) tickets to conferences (2) educational programs (3) grants/contracts potential

Marketing Analysis Summary

• Target MarketFuture and Professional Recording Artists

• Product DefinitionHelps to establish successful Recording ArtistsOccupational Guidelines

• CompetitionCollege Programs, however they lack the benefit of being partnered or anchored within the industry

Marketing Analysis Summary

• PositioningDue to presence within the industry, success for customers is ensured

• Communication StrategiesProfessional Development

• Packaging and FulfillmentEducational-Networking hybrid that works with communities. It also not only includes, but holds customers accountable (i.e.. Entrepreneurship Program)

Marketing Analysis Summary

• Launch StrategiesRecruiting of future Recording Artists; conferences; Member Appreciation program (hold music ed program here)

• Public RelationsBuild on pre-existing relationships. Develop/establish

and maintain new ones within cross-industries and markets

• Advertising Build on pre-existing relationships. Develop/establish and maintain new ones within cross-industries and markets

Marketing Analysis Summary

• Other Promotion Build on pre-existing relationships. Develop/establish and maintain new ones within cross-industries and markets; Separate website with link to partner is needed

• PricingAssumed on behalf of partner; my bonus is 22% of their

revenue.

• Vertical Markets/Segments OpportunitiesHeighten relationships with industry majors and other geographical markets

Marketing Analysis Summary

• InternationalTravel opportunities; artists exchange: sponsorship of non-native artists desiring to enter into United States Music Industry

• Success MetricsIncreased revenue; increased customers/

membership packages; increased exposure and notoriety

Marketing Analysis Summary

• ScheduleEighteen (18) month

• (02) conferences completed, on the precipice of the third

• (03) “Entrepreneurship for Artists” educational programs completed

• (01) Completed Progress Report• On-going Media Relations• Volunteer Opportunities

Team ResourcesParticipating Job Family Teams:

2. Education, Instruction, and Testing3. Financial Management and Revenue4. Information, Telecommunications, and Systems5. General Support Services

Business Functions Addressed:9. Planning and Control10. Instructional Development11. Instructional Delivery12. Student/Trainee/Customer Service13. Internal and External Awareness, Relations, and

Leadership14. Information Systems and Technology Management15. Administration and Management

Suggested Business Function Support and Capacities:

• Adjunct Faculty• Administrative Coordinator• Administrative Support Assistant• Admissions Coordinator• Artists

• Budget Officer• Career Evaluator for TAE• Community Relations Director• Conference Coordinator for TAE• Curriculum Program Specialist for TAE• Customer Care Representative• Data Management Assistants• Education Program Specialist for TAE• Educational Initiatives Coordinator• Executive Director, Technical High Project• Grants and Contracts Coordinator• Institutional Effectiveness Coordinator• Institutional Support Coordinator• Marketing Assistant for TAE• Media Specialist• Operations Analyst• President• Program Assistant• Project Assistant• Public Relations and Information Specialist• Research Analysts• Tutor• Youth Services Counselor for TAE

Procedures and Schedule

QUARTER 04QUARTER 03QUARTER 02QUARTER 01PRODUCTS

SM!EC ™

YEAR 01

YEAR 02

YEAR 03

Volunteer Opportunities.)Entrepreneurship for

Artists

Data Collection; and Music Education

Program:

Media Relation and Public Awareness;Project Post-Mortem

(Music Business Education Programs; Progress Report

On-going Programs Semi-Annual

Conferences

LEGENDPRODUCT

Budget

• Zero-based Budgeting for Y1

• Budget prepared during Y1Q4 but before Y2Q1 for Y2

• Budget prepared during Y2Q4 but before Y3Q1 for Y3

Vertical Lateralization Opportunities

Recording, Collaboration, and Partnership Opportunities

Call: 216/834-2405 to submit info.

All materials become property of SM!EC®

and will not be returned.

Corporate Sponsorship Opportunities

Current Available Opportunities:

• Charitable Donations• Artist Sponsorships• Prospective Suppliers

Contact us at 216/834-2405 for information.

Merchandise

Currently available for purchase:

• Artist Compilations• Individual Projects

• Educational Materials

Contact us for product listings.

Contact Us

• Partnerships and Sponsoring • Educational Programming• Industry Workshops and Seminars• Booking Information • Product Sales

• Artists: 216/834-2405• Corporate: 216/834-2405• Email: simplymusic_entco@yahoo.com

Copyright Infringement Warning

All materials appearing on this site are copy

written proprietary information and are

under the exclusive ownership of Simply

Music! Ent. Co.® Violators without written

permission of use will be prosecuted to the

fullest extent of the law.

EDUCAT

ION

INDUSTRY

BUSIN

ESS

S.M!E.C. ©2001,2002

[W]: simplymusicentco.com[E]: simplymusic_entco@yahoo.com

♫♫ ! . . Simply Music Ent Co ! . . Simply Music Ent Co ®® ♫♫

ARTISTS