smeda wooden furniture manufacturing unit

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Pre-Feasibility Study

WOODEN FURNITURE MANUFACTURING UNI T

Small and Medium Enterprise Development AuthorityGovernment of Pakistanwww.smeda.org.pkHEAD OFFICE Waheed Trade Complex, 1 Floor , 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore Tel: (042) 111-111-456, Fax: (042) 5896619, 5899756 Helpdesk@smeda.org.pkst

REGIONAL OFFICE PUNJAB Waheed Trade Complex, 1st Floor, 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore. Tel: (042) 111-111-456 Fax: (042) 5896619, 5899756 Helpdesk@smeda.org.pk

REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 Helpdesk-khi@smeda.org.pk

REGIONAL OFFICE NWFP Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 Helpdesk-pew@smeda.org.pk

REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 Helpdesk-qta@smeda.org.pk

May, 2007

DISCLAIMERThe purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. SMEDA does not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. Therefore, the content of this memorandum should not be relied upon for making any decision, investment or otherwise. The prospective user of this memorandum is encouraged to carry out his/her own due diligence and gather any information he/she considers necessary for making an informed decision. The contents of the information memorandum do not bind SMEDA in any legal or other form.

DOCUMENT CONTROLDocument No. Revision Prepared by Approved by Issue Date Revision Date PREF-70 2 SMEDA-Punjab GM Punjab January, 2004 May, 2007

Pre-feasibility Study

Wooden Furniture Manufacturing Unit

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Introduction to SMEDA ......................................................................................................5 Purpose of the Document.....................................................................................................5 Crucial Factors & Steps in Decision Making for Investment ................................................5 PROJECT PROFILE ...........................................................................................................6 4.1 Project Brief ................................................................................................................6 4.2 Opportunity Rationale..................................................................................................6 4.3 Market Entry Timing .................................................................................................11 4.4 Proposed Business Legal Status .................................................................................11 4.5 Project Capacity and Rationale ..................................................................................11 4.6 Project Investment .....................................................................................................11 4.7 Proposed Product Mix ...............................................................................................11 4.8 Recommended Project Parameters .............................................................................11 4.9 Proposed Location .....................................................................................................12 4.10 Key Success Factors/Practical Tips for Success .........................................................12 SWOT Analysis ................................................................................................................12 5.1 Strengths....................................................................................................................12 5.2 Weaknesses ...............................................................................................................13 5.3 Opportunities .............................................................................................................13 5.4 Threats.......................................................................................................................13 CURRENT INDUSTRY STRUCTURE ............................................................................13 6.1 Lahore .......................................................................................................................13 6.2 Chiniot.......................................................................................................................14 6.3 Gujrat ........................................................................................................................14 6.4 Karachi ......................................................................................................................14 MARKET INFORMATION..............................................................................................15 7.1 Domestic Market .......................................................................................................15 7.1.1 Target Customers ...............................................................................................15 Production.........................................................................................................................16 8.1 Raw Material Requirement ........................................................................................16 8.2 Production Process Flow............................................................................................17 8.2.1 Purchase of Wood..............................................................................................17 8.2.2 Cutting of Wood ................................................................................................17 8.2.3 Seasoning/Drying of Wood ................................................................................17 8.2.4 Selection of Design ............................................................................................18 8.2.5 Cutting into Slices..............................................................................................18 8.2.6 Molding .............................................................................................................18 8.2.7 Carving ..............................................................................................................18 8.2.8 Assembly/Fitting................................................................................................18 8.2.9 Finishing (Paint/Polishing).................................................................................18 8.3 Product Mix Offered..................................................................................................18 8.3.1 Superior Quality.................................................................................................18 8.3.2 Fine Quality .......................................................................................................19 8.3.3 Normal Quality ..................................................................................................19 8.4 Proposed Production Mix...........................................................................................19 8.5 Product / Project Standards and Compliance Issues....................................................19 Machinery Requirement Details ........................................................................................193

PREF-70/May, 2007/2

Pre-feasibility Study

Wooden Furniture Manufacturing Unit

9.1 Technology and Processes .........................................................................................19 9.2 Technology/Process Options......................................................................................20 9.3 Merits and Demerits of Particular Technology ...........................................................20 9.4 Factory Machinery Requirement................................................................................20 9.5 Supplier of Machinery ...............................................................................................20 9.6 Factory & Showroom Equipment Requirement ..........................................................21 9.7 Office Equipment Requirement for Factory & Showroom..........................................21 9.8 Machine Maintenance................................................................................................22 10 HUMAN RESOURCE REQUIREMENT..........................................................................22 11 LAND & BUILDING REQUIREMENT ...........................................................................23 11.1 Land Requirement .....................................................................................................23 11.2 Covered Area Requirement for Factory Area .............................................................23 11.3 Recommended Mode of Acquisition ..........................................................................23 11.4 Rent Cost...................................................................................................................24 11.5 Land & Construction Cost of Factory & Showroom...................................................24 11.6 Utilities Requirement...................