smi presentation
DESCRIPTION
Overview of SMITRANSCRIPT
Social Media Influence Information
Agenda
• About SMI
• SMI readership
• "thought leaders" –An explanation of what is required
• Partnership – Our vision
• Your background
About SMI • Founded 2005• Regarded as the most
influential publication within the sector
• Growing • Readership
– Virtually every major organisation involved in social media
– 12,000 monthly unique visitors to site.
– 6,000 newsletter subscribers
– 4,500 Linkedin members
– 2,000 Twitter followers
– Senior & Mid Level Executives
– UK, Europe and Global readership.
•
“An experienced editorial team”
•Bernhard Warner – Editor in Chief
•Co-founded Custom Communication and SMI. He worked for 13 years as a journalist for international publications including, Adweek, Reuters, the Times and the Industry Standard.
•Matthew Yeomans – Editor at Large
•Co-founded Custom Communication and SMI. He has written and edited for Time.com, the New York Times, National Geographic, The Atlantic, the Industry Standard and Wired.
Why do the vast majority of executives, with corporate social media responsibility, use SMI?
• News • Trends• Strategy • Newsletter• Conference• Recruitment • Training• Directory• Special Reports
Thousands of Corporates
•Allianz•American Express•Astra Zeneca•Barclaycard•BBC Worldwide•BHSF•BT
•BUPA•Coca Cola•Debenhams•Dell •Disney•Ford•GE•General Motors•Haymarket
•Hilton•House of Fraser•HSBC•IBM•Lego•Lloyds Bank•Marks & Spencer•Microsoft •N Power
•Nokia•Novartis•PwC•Radisson Edwardian•Rentokil•Sainsbury’s•Santander•Selfridges•Sony
•Starbucks•Tesco•Visa•Central Government •Local Authorities•Charities
Sony translated Twitter conversations into £1.5 million of direct online sales- Dell turned a $15 million customer service disaster into a cost-saving strength- Starbucks reinvented its customer engagement culture using social media publishing and research insight.- PepsiCo reshaped the role of CSR, using good cause-related social media to create a marketing and PR juggernaut.- Nestle suffered a huge blow to its reputation by failing to designate a senior executive to manage social media interaction.- General Electric created a social media community project that will directly enhance its clean energy R&D activity.- How Unilever replaced traditional marketing campaigns with ongoing social media communication.- Lloyds Banking Group employed social media investigative research and engagement to change customer sentiment during times of crisis.- BP’s public standing and stock price was decimated by failing to understand how social media could affect its reputation in the wake of the Gulf oil spill.- Ernst&Young used social media to attract the cream of new business school graduates and, in doing so, steal a march on its Big Four professional services competition.
Thousands of Corporates
•Allianz•American Express•Astra Zeneca•Barclaycard•BBC Worldwide•BHSF•BT
•BUPA•Coca Cola•Debenhams•Dell •Disney•Ford•GE•General Motors•Haymarket
•Hilton•House of Fraser•HSBC•IBM•Lego•Lloyds Bank•Marks & Spencer•Microsoft •N Power
•Nokia•Novartis•PwC•Radisson Edwardian•Rentokil•Sainsbury’s•Santander•Selfridges•Sony
•Starbucks•Tesco•Visa•Central Government •Local Authorities•Charities
Free Service £450, 000 p.a.
Free Service £450, 000 p.a.
Newsletter6,000 subscribers
Newsletter6,000 subscribers
SMI SITE10,000 Uniques
SMI SITE10,000 Uniques
Twitter2000 followers
Twitter2000 followers
LinkedIn4,500 members
LinkedIn4,500 members
Sponsorship of events
Sponsorship of events
E BlastsE Blasts
£, €, ¥,£, €, ¥, $, Purchasing Power$, Purchasing Power!
Advertising Advertising
Website Banners Website Banners
Corporates that sell to the SMI readership
Business Model Business Model
Sponsorship of Reports
Sponsorship of Reports
Mailing Lists
Mailing Lists
Quality, Engaging Editorial
SMI Media Footprint
Presentations make homepage of Slideshare
SMI quoted on BBC News
Special reports featured in Guardian.
Contributors to AdAge Digital Next
Partnership • “Thought leaders" (Three selected
per sector)• SMI provide unprecedented levels
of exposure• Advice, guidance & intelligence on
your strategy for SM• Participation
– Conferences– Training– Library– Reports – White paper– “Executives Club”– Web site profiles– Web links – Guest analysis
Featured Sector Expert • Social Media Legal Expert • John Smith• Smith & Co Solicitors London EC4
Lorem•
ipsum dolor sit amet, consectetur adipiscing elit. Quisque commodo porttitor arcu ut eleifend. Praesent nec enim tellus, et mattis velit. Etiam vitae turpis vitae ipsum dignissim porttitor. Fusce aliquet ligula sit amet tortor dictum tincidunt. Nam ornare urna nunc. Mauris mi nisl, sodales nec consectetur vitae, consectetur vitae nisi. adipiscing vehicula. Pellentesque eu rhoncus leo. Nulla ultrices faucibus venenatis. Mauris tristique, purus sit amet rhoncus hendrerit, elit mauris interdum lectus, ut euismod metus ipsum eget augue. Duis at quam eu sapien aliquam vulputate. Donec id lorem non nunc volutpat ultrices elementum quis nulla.
Experience within Social Media
The "thought leaders"
What is required• “Smart thinkers” in their
sector • 3 to 6 articles/ reports, per
year on an agreed subject
Subject Example • Social media marketing• Customer services• Legal issues• Recruitment• technology
Partners to enhance SMI offering Partners to enhance SMI offering
Newsletter6,000 subscribers
Newsletter6,000 subscribers
SMI SITE10,000 Uniques
SMI SITE10,000 Uniques
Twitter2000 followers
Twitter2000 followers
LinkedIn4,500 members
LinkedIn4,500 members
Experts Applications
Experts Applications
Experts: Content & creative
Experts: Content & creative
Experts:PR
Experts:PR
Experts: Recruitment
Experts: Recruitment
Market Growing Exponentially
Experts:Measurement
Experts:Measurement
Experts: Legal
Experts: Legal
Summary
• Editorial integrity• Select three per sector• 12 month renewable contract
• Full presentation in London• Meet the editorial staff• Discuss the benefits • Introduce suggestions/ideas