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TRANSCRIPT
PITCH
Dear Governing Committee members, Hope you are doing well! We are pleased to inform that after a lot of deliberations we have chosen the HUL as the brand ambassador of IFL. HUL’s brands and the sport football are similar in the way that both touch the lives of millions everyday; HUL is one of the pioneers in Indian consumer goods market . It’s has received numerous accolades and was recently awarded as the most respected company in India. The company’s distribution covers 2 million retail outlets across India and its products are available in over 6.4 million outlets in the country. This distribution channel and the companies brand equity (Has topped the Brand equity’s most trusted brands in 2013) can promote IFL to the corners of the country. The international presence of parent company of HUL can offer IFL an excellent platform for building on the international popularity of this exiting event, IFL is positioned to attract youngsters throughout the country as football is keenly followed in India. HUL can benefit by expanding its brand presence among the future generations and increase its sustainability. HUL has an excellent opportunity to develop a strong Sport /fitness friendly image for its products like Axe, Lifebuoy and many others Therefore I sincerely urge you to consider our recommendation. Thanks and Regards, Swagat Mishra Head, Marketing IFL
Pitch Franchise Format Teams Stages Branding
Women Team
Men Team
Under 17
Franchise
FRANCHISE MODEL
Pitch Franchise Format Teams Stages Branding
Rules • Each team is assigned a
foreign mentor • Each team should can have
maximum 5 foreign players.
• 2 of the foreign players should be below 21.
• ALer parMes are strictly banned.
FORMAT
Team A Team B
Youth
Women
Men
Youth
Women
Men V
VS
Rules • 5 Points are given for each
win • 1 points for draw • 0 points for deaL • 2 points for Me
• Winners can get maximum 15 points
• In case of draw franchise scoring max goals in all formats will be winner.
Pitch Franchise Format Teams Stages Branding
Kolkota Strikers
Kochi Winners
Pune spartans
Goa challengers
Sikkim Warriors
Bangalore Mgers
Ahmedabad Fighters
Delhi AAP
TEAMS
Pitch Franchise Format Teams Stages Branding
Final Between the winners of
semifinalists in all three categories.
Franchises will play one home and one away match among themselves in men, women and youth
categories
The winner of each group will compete among themselves in all the three categories
Compulsory Camps will be held in camps across India to iden@fy under 18 football talent.
STAGES
Camps Round Robin Sem-‐Final Final
Pitch Franchise Format Teams Stages Branding
BRANDING Above the line-‐ § SMS MarkeMng in rural areas. § Travel magazines like Travel and liesure,
Tourism India. § PromoMon-‐ Free Mckets or discount
coupouns on buying sponsors Mckets. § CompeMtons in theme parks – Introducing
model football grounds. § Coaching sessions with footballing
legends assosiated with league for taleneted players.
Below the line-‐ § Promote the leagues in sports bars like
Extremes,Underdoggs. § PromoMons in schools, colleges and local
gymkhans. § Van markeMng by visiMng football fields
during play Mme (4-‐6). § PromoMons in youth TV shows like Roadies,
Splitsvilla. § PR publicity – By appoinMng a cricket,
Bollywood brand ambassador. § Print ads in magazines like sportstar.
Pitch Franchise Format Teams Stages Branding
BRANDING Channels(TradiMonal)-‐ • TV • Bill boards • Posters • Radio • Newspapers • Magazines (Digital) • Facebook • Twi_er • Email • Search Engine OpMmizMon • Mobile(Apple, Android)
Tag line “Lets Play” • Tagline showcases the vision of the league
that is to encourage people to play football.
• IFL wants to nurtute the talent in football and encourage players from all classes to acMvely parMcipate in the game.
• IFL by its format encouraged male . Female and young football players.
Pitch Franchise Format Teams Stages Branding