smlxl dentsu+kamakura

NO STRAIGHT

LINES: making sense of our non-linear world

alan moore | www.smlxtralarge.com | no straight lines introduction 2011

Anthropological view of culture Dentsu + Kamakura

Faultlines


As as a new economy takes hold, as a

consequence of the old one faltering, it

unleashes a powerful set of forces that cleave the

fabric of the economy along fault lines.


Between new industries and mature ones


Between modern organisations and firms that stay attached to the old ways


In capabilities between those trained to participate in the new technologies and those whose skills become increasingly obsolete


Structurally between thriving new industries and the old regulatory system


This non-linearity is causing a comprehensive restructuring of society at large – breaking old models of organisation

The trilemma of a non-linear world

Social Organisation

Economic

network complexity

social complexity systems complexity

Organisational, social, economic

change

Ambiguity: the coming age of

uncertainty

Our reaction to living in an ambiguous world… fearfulness


Fearfulness leads to fundamentalism…


Fundamentalism of many types

Intolerence…

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Me, We – Jung re-wired for the 21st Century

I + We = why?


What affects us today has a great deal to do with answering this question

“Me We”


Ali’s shortest poem

“I” Needs “We”

to truly be “I”

carl jung


Me

Single Many

Other Family

Community

Self ?


Identity and belonging (community, and social cohesion) is defined by how we meaningfully connect with the world around us

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Human nature is not like a machine

power This is a story about


Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,

state, government, society, commerce


Q: did the Catholic church see Gutenberg coming?


Gutenbergs little wooden printing press was used as the tool by Martin Luther to overthrow the hegemony of the church in Europe and change the direction of political power

A technological revolution…

alan moore | www.smlxtralarge.com | media hungary 2011

Or a social one? alan moore | www.smlxtralarge.com | no straight lines introduction 2011

HOS Human Operating System


“Networked communication

media is the

connective tissue

for society”


Literacy + designing for participatory cultures

alan moore | www.smlxtralarge.com | hyperisland 2011

Folk culture ?


Culture made by the folk by us you and me - participatory

http://www.,lickr.com/photos/nathaninsandiego/2723981272/

Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central stage in discussions of the media industries and their future in the context of digital culture

Participatory culture


2005 YouTube

36 hours video every 60 secs of every day

Facebook A congregation of 650 million

Myspace Destroyed by News Corp


“The production of shared software is communism” steve balmer


Mutuality is our business strategy” Alan Rusbridger –

“

2010


Language enables us to properly describe the world around us, and engage in meaningful action


Everyone has a voice || The tools of creativity are widely distributed || It’s easy and cheap to experiment || Capability counts for more than credentials and titles || Commitment is voluntary || Power is granted from below || Authority is fluid and contingent on value-added || The only hierarchies are “natural” hierarchies || Communities are self defining || Individuals are richly empowered with information || Just about everything is decentralized || Ideas compete on an equal footing || It’s easy for buyers and sellers to find each other || Resources are free to follow opportunities || Decisions are peer-based.


read & write

http://www.flickr.com/photos/9912988@N02/2696483201


An “old-new” cultural economy: markets are conversations


blendedrealityBlended reality Its not online or

offline…


People embrace

what they

create

Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs


Embedded Sociability

http://www.,lickr.com/photos/an_untrained_eye/1195966967/


Open

Innovation Legal

Frameworks Business Models

Api’s


New ways of organising making/creating, marketing + economics


The story of Local Motors reinventing the automotive industry


http://www.flickr.com/photos/10359714@N03/3056979962


The design problem & challenge

alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011

what if…

we build the car of your dreams?

it was green?

we made it in your town?

we listened

we did it?



How do you create the company as a community?

Co-creation and community

Competition & Community

Threadless Local Motors


Mutuality is our business strategy

Deconstructing organisation


Markets are conversations

A community of practice

alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011

Lessons


Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production

whole systems


Fundamentally changes the relationship to supply and demand

Distributed knowledge network both Hyperlocal & Superglobal

knowledge


Open Source & Creative Commons Inoneyear44,000designsweresubmittedtoLocalMotors,and3600innovatorshavesharedtheirknowledgeandinsights.

legal, innovation, community


In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.

accelerated innovation with community


5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5

velocity and cost


Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.

economics, people, regions


C

Constant Feedback loop

aka: the learning organization

learning


The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy.

summary

6principles


Nova et Aucta Orbis Terrae Descriptio ad Usum Navigatium Emendate: “new and augmented description of Earth corrected for the use of navigation”.

The cultural challenge of

how we get from here to there

philosophy skills

process motivation

tools


[1] Participatory cultures

& tools


[2] Craftmanship

The maker of civilisation


[3] Adaptiveness

The capability to learn is not just nice to have; it has become a key factor for survival – not only for people, but for organisations, and industries.


[4] Ambiguity

Learning to deal with an uncertain

world


Open Innovation Legal

frameworks

[5]


[6] Epic: seek epic wins


No Straight Lines video: http://ht.ly/4HkLp

Learn more http://ht.ly/4BF7g


Alan has been described as a charismatic visionary, who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world.

With his insight on these interlocking trends; Alan enables companies and organisations to develop winning ways for how businesses and organisations can succeed in the early 21st Century.

Alan is currently working on his next project No Straight Lines: making sense of our non- linear world. A project that investigates the complex and interwoven challenges we face today and how we can design innovative ways to solve some of the intractable dilemmas that now confront us – publication due 2011.

More info about what we do: http://ht.ly/4BFrB Information on No Straight Lines: http://ht.ly/4BF7g

NO STRAIGHT

LINES: making sense of our non-linear world

@alansmlxl | www.smlxtralarge.com

no straight lines introduction 2011