Social Media Management Software

powered byPureBrand™

Deliverable

Empower your company or organization to communicate across all of your social media channels, measure the effectiveness of each conversation, and report the value of social media.

Tools that help build social profiles by engaging users

Taxonomy of Social Media Tools

Listen EngageResearchTools to find and track the

conversations occurring about your company on the social web

Tools that help engage with customers and influencers in

forums where conversations are taking place

Tools that help marketers decide which audience is right for social,

who to target, and identify influencers

Effective management of social media includes four key components:

Acquire

PureBrand™ spans all pillars to offer a complete management system

EnterpriseRap LeafFlowtownTraackrKloutQuantcast

EnterpriseRadian6Crimson HexScout LabsSysomosAlternian SM2

EnterpriseSprinklrObjective MarketerAwarenessCoTweet

EnterpriseBuddy MediaInvolverContext OptionalJive SoftwareLithium

Consumer GradeGoogleTechnoratiPost Rank

Consumer GradeGoogle AlertsAlertRankBrands Eye

Consumer GradeHootSuiteSeesmicTweetDeck

Consumer GradeWildfire AppsWidgetboxNing

Social Media ManagementPureBrand™ is the only social media management system that integrates with web analytics, measurement & listening tools, email marketing systems and enterprise CRM:

“Demand Generation”Build social profiles on engaged

users and identify influencers

Monitor. Engage.Manage.“Listen”

Find and track the conversations occurring about your company in

social media and online

“Influence”Engage with customers and influencers in forums where

conversations are taking place

“Objectives & Goals”Take an active role in creating

conversations about your organization, brand or mission

Integrate.“Measure and Prove”

Integrate data and insights from social media analysis with traditional marketing to drive results

Acquire.

Capture Conversation

HistoryArchive & measure

customer engagement

Capture Social Profiles

Influence score, Email address, Twitter handle,

location, gender

Capture Brand Sentiment

Understand in real-time customers’ opinions issues and outlook

Capture Campaign

EffectivenessDrive web traffic, re-

tweets, comments, likes, SEO

Web AnalyticsClick-to-conversion ROI

CRM360-degree Customer

view

E-MailMulti-channel

communication

PureBrand™ Coverage

Monitor

Engage

Manage

Integrate

PureBrand™ has a robust feature set covering the important areas of your work:

• Unlimited persistent searches• Respond immediately or schedule for later• View social profiles and conversation history• Content calendar• Schedule and assign• Grant user privileges• Targeting and Versioning• Participate in conversation• Create and publish content• Embed traceable links• Measure engagement and reach• Analyze conversion• Tie social media directly to conversion• Turn conversations to dollars with CRM integration• Calculate ROI• Leverage existing systems

How it Works

To engage your social audience, PureBrand™ helps you create “Voices” and drive your “Initiatives” via social message “Events”

PureBrand™ posts these social events out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them

1 2

PureBrand™ “listens” to your audience’s engagement and who is talking about you and others out in the social space

3PureBrand™ then reports detailed Metrics on the effectiveness of your initiatives - to illustrate what works4

PureBrand™ vs. the Competition

PureBrand™ Pricing Philosophy

Don’t Limit Features

Don’t Limit Users

Don’t Limit Channels

We ask for a fixed monthly fee for each Initiative you choose to run.

The more Initiatives you have, the lower the per Initiative fee.

The PureBrand™ Direction

We will continue to invent, innovate and partner to reach our goals and help guide you to yours!

Social Media Management Software

PureBrand™ powered by

Jason SteedNational Sales ManagerExplosive Commerce, LLC(p) 512-215-4241(e) jason@explosivecommerce.com(w) explosivecommerce.com

Twitter: @explosivecommFacebook: http://www.facebook.com/pages/Explosive-Commerce-LLC/YouTube: explosivecommerceSlideShare: explosivecommerceLinkedIn: www.linkedin.com/company/1194437