smoking past and present advertising
DESCRIPTION
Year 8 Key Stage 3 Lesson Plan PSHE Analysing old advertisements for smoking and discussion of effectiveness of adverts to reduce smoking today.TRANSCRIPT
Pretty Woman – makes smoking look cool
Doing sport – Smoking doesn’t affect your ability to do exercise
Boating – Smoking is associated with leisure
Analysing adverts
• Each table will be given an advert from the past to analyse.
• Label the advert to show what people thought about smoking in the past.
• You have 5 minutes then each group will present their advert to the rest of the class.
1. Mind map:
• My opinion of these adverts is…
• Today we know that smoking is bad because….
How adverts persuaded people
to smoke.
2. Complete the sentences:
Advertising
Cigarette Advertising has been banned in the UK since 2002.
You are more likely to see adverts to help people give up smoking.
We will watch some examples now. After each video I want you to tell me why it is effective.
http://www.youtube.com/watch?v=688uHz6QYkQ
http://www.youtube.com/watch?v=UgtzVS_oeq0&feature=related
http://www.youtube.com/watch?v=0hySFt8O11A
• http://www.youtube.com/watch?v=lEc-Rsv9pMc
• http://www.youtube.com/watch?v=P7L4LVfHCSE
• http://www.youtube.com/watch?v=8EHBA5JHd0E• http://www.youtube.com/watch?v=gugjMmXQrDo
Finish these sentences
• Today, adverts about smoking are about…
• They try to persuade people to give up by…
• I think the most powerful advert was….. (and explain why)
Extension:What do you think the best way to stop people smoking is?