sms for voice people
DESCRIPTION
"SMS for voice people" - presentation by Ziron CEO Alex Kinch at ClueCon, August 2014TRANSCRIPT
About Ziron
● Next generation global wholesale voice and messaging carrier
● Founded in 2011, team based in the UK, US and Australia
● Core footprint: ● Europe: UK, Ireland ● North America: US, Canada ● Asia Pacific: Australia, New Zealand
● Services: ● Voice and SMS enabled DIDs ● Outbound SMS ● Number Lookup
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About Alex
● Over 17 years of tech and business experience !
● Co-founded LoNAP, UK’s 2nd largest IXP (15th in world) !
● First application to person SMS platform in 1998 !
● Built world’s first IP trading platform (Band-X) in 2000 !
● Roles at HSBC, Citibank, BSkyB, Truphone, Infobip, Jersey Telecom, !
● Likes: Tea. Dislikes: Coffee (but partial to tiramisu)
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A BRIEF HISTORY OF SMS
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FRIEDHELM HILLEBRANDWhen: 1984 Where: Germany What: 160 characters
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NOKIA 1011
When: 10 November, 1992 Where: Germany What: The first SMS-capable handset
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NEIL PAPWORTH
When: December 3, 1992 Where: United Kingdom What: The first SMS message
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VODAFONE
When: 1998 Where: United Kingdom What: The first A2P SMS
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TEGIC
When: 1995 Where: Seattle, WA What: The first predictive text software
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MOBILE OPERATORS
When: 1999 Where: Everywhere What: Cross network SMS
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THE CONSUMER
When: 2002 Where: Everywhere What: More than 250 billion SMSs sent around the world
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When: July 2006 Where: San Francisco, CA What: SMS-based social network launches
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AMERICAN CONSUMERS
When: 2007 Where: US What: SMS usage surpasses calls
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BARACK OBAMA
When: 2008 Where: US What: Obama announces Biden as running mate via SMS
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THE CONSUMER
When: 2010 Where: Worldwide What: 200K SMS per minute
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SMS - THE NUMBERS
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SMS - the numbers
!!!
$254,664 !
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SMS - the numbers
!Every minute of 2013, SMS generated !
$254,664 !of revenue for mobile network operators worldwide !Source: Portio Research
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SMS - the numbers
!!!
8.3TN !
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SMS - the numbers
!SMS traffic worldwide will peak at !
8.3TN !messages per year by 2015 !Source: Portio Research
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SMS - the numbers
!SMS traffic worldwide will peak at !
8,300,000,000,000 !messages per year by 2015 !Source: Portio Research
!
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SMS - the numbers
!!!
6.5BN !
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SMS - the numbers
!In North America !
6.5BN !messages are sent every day !Source: Portio Research
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SMS IS NOT DEAD!
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WHAT IS SMS USED FOR?
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Two factor authentication
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SMS for banks
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SMS for credit card issuers
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Location Services for anti-fraud
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Partner' Interna)onal'SCCP'
!!!!!Ziron!
HLR!
HLR!
HLR!
HLR!
Transac)on'Request'
HLR!Is'Alex'in'the'USA?'
Transac)on'Authen)cated'
SRI!
SMS for healthcare reminders
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SMS for realtime customer care
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SMS for deliveries
SMS - THE TECHNOLOGY
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SMS technology 101
● SMS defined in GSM recommendation 0.340 (now 3GPP TS 23.040)
● ‘Store and forward’ service ● Uses SS7 MAP layer, 140 octets ● Three character sets: ● GSM 7bit (160 characters) ● 8bit alphabet (140 characters) ● 16bit UCS-2 / unicode (70 characters)
● Concatenation of long messages ● Reduces length to 153, 134 or 67 characters ● Theoretical limit of 255 segments, practical limit 6-8
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SMS and SS7-MAP
● SMS uses SS7-MAP layer ● Commands: ● Send Routing Info for Short Message (SRI-SM) ● Forward Short Message (FSM)
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Mobile Terminated SMS flow
Ziron and SMS
● Next generation global wholesale voice and messaging carrier
● Founded in 2011, team based in the UK, US and Australia
● Core footprint: ● Europe: UK, Ireland ● North America: US, Canada ● Asia Pacific: Australia, New Zealand
● Services: ● Voice and SMS enabled DIDs ● Outbound SMS ● Number Lookup
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SMS enabled voice DIDs
● US ● Over 7000 rate centers. ● Full portability support
● Canada ● Over 230 areas ● Full portability support
● United Kingdom ● SMS and voice enabled mobile numbering (07XXX) ● SMS-enabled local voice DIDs in some areas
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Separate SMS and voice DIDs
● Australia ● Ireland !
Combined SMS and voice DIDs coming soon for both countries
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Interfacing to Ziron
● Inbound SMS: ● HTTP/S webhook ● Email ● SIP MESSAGE (beta underway) ● SMPP, XMPP (Q4 2014)
● Outbound SMS: ● REST API ● SIP MESSAGE (Q4 2014) ● SMPP, XMPP (Q4 2014) !
We need beta testers! Email: [email protected]
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FreeSWITCH SMS Support
● mod_sms: message routing within FreeSWITCH
● Binds to global event system
● Listens to MESSAGE events
● chatplan is to messages what dialplan is to phone calls
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Future FreeSWITCH SMS plans
● mod_smpp: SMPP interface for FreeSWITCH !
● Improvements to mod_sms !
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We need your help!
Feature suggestions, coding, testing, documentation: !Send email to the FreeSWITCH users mailing list ([email protected]) with subject of “SMS”
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Thank you! !Alex Kinch CEO and Founder, Ziron [email protected] / @alexkinch !Sign up for a FREE account and get $5 / €5 / £5 of FREE credit https://dashboard.ziron.com/signup