sms messaging for marketing v 1.0

8/18/2019 Sms Messaging for Marketing v 1.0

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SMS Messaginfor Marketing


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TABLE OF CONTENTS

• Why SMS? Why Now? – The Mobile World 3

• SMS Marketing Statistics

• SMS Messaging Ser!ices – O"tbo"nd SMS #

• SMS Messaging Ser!ices – $nbo"nd SMS %

• E&a'(le )ses * +ene,its --

• .bo"t MobiWeb -/

• 0"ality -3


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Why SMS? Why now? – The Mobile World

O"r world is 'ore Mobile now than e!er1 Cons"'ers are always on the 'o!e and it is increareach the' thro"gh traditional channels like T2 4adio and $nternet1 $n /5-3 there were 'or

s"bscri(tions1 With increasing (enetration o, 'obile (hones to the 'ost r"ral areas 'o

co!er 'ore than %56 o, the world7s (o("lation1 .!ailability a,,ordability and "bi8"ity 'a

(hone an essential (lat,or' ,or retail 'arketing and b"siness to c"sto'er co''"nication1

The 'obile (hone has beco'e the new 9'"st ha!e: ,or any serio"s 9inno!ati!e: 'arketing (the ra(idly e&(anding ca(abilities o, s'art(hones there is a 'isconce(tion that =archaic7 te

as SMS is not "( to the task at hand1 The tr"th is ,ar ,ro' it1

Most brands now choose SMS as a '"st>ha!e when (lanning their 'obile strategy1 One

behind this is that while there are - billion s'art(hones there are billion ,eat"re (ho

(hones ha!e b"ilt>in SMS ca(ability1


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Why SMS? Why now? – The Mobile World

• billion s"bscri(tions worldwide1

• Mobile o(erators co!er 'ore than %56 o, the world1

• Cons"'ers are always on the 'o!e1 @$ncreasingly hard to reach the'

traditional channelsA

• .ll 'obile (hones s"((ort SMS1 @S'art(hones and ,eat"re (honesA

• SMS does not re8"ire data connections or a((s1

• SMS is cost e,,ecti!e and "bi8"ito"s1

• Mobile is the 'ost (ersonal channel1 SMS is direct and i''ediate1

• SMS has a greater o(en rate than any other traditional alternati!e1 @E>

• Mobile SMS o,,ers are redee'ed 'ore ,re8"ently than any other ty(e

@Brints web etc1A

• Cons"'ers carry their 'obile (hone and "se it ,or e!eryday acti!ities

day # days a week1

• SMS is stored in "ser7s 'obile whether they engage with the 'essagelater1


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Developed Nations; 1515

Developing nations; 5400

Africa; 629Arab States; 410

Asia !aci"c; #604

$%S; #9&

'(rope; &)0

*+e A,ericas; 1059

Mobile cellular subscriptions @'illionsA > %- 'illions

So(rce- . %nternational *eleco,,(nication /nion Ma 2014


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SMS Marketing Statistics

• MM.D 91% o !obile phone users ha"e their phones #$ hours a ay& ' ays

also slee( with the (honesA

• .T*TD 6 o, cons"'ers watch the /nd screen @'obileA while watching T2

• MM.D $(% o consu!ers use !obile as their pri!ary search tool

• SingleBointD 9) percent o all te*t !essages are rea within 3 'in"tes o, being

the 'obile (hone

• Mobile Marketing WatchD Mobile 'arketing ad s(end grew 'ore than -55 (ercent

• 4es(onsysD Nearly /3 o, cons"'ers s"bscribed to 'obile 'arketing indicate th

'ade a ("rchase as a res"lt o, recei!ing a highly rele!ant 'obile 'essage1

• 2ent"re +eatD The open rate o SMS is 9+ percent co'(ared with // (ercent ,or

• CellitD Te*t !essages can be +* !ore eecti"e at engaging custo!ers,

• eMarketerD Mobile oers - SMS .oupons are reee!e 1)* !ore re/uentl

oers,


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SMS Messaging Ser"ices – O"tbo"nd SMS

0utboun SMS is a ,ast and reliable way to send large !ol"'es o, SMS 'essages on a+y "sing MobiWeb7s enter(rise (lat,or' co'(anies can send 'arketing ca'(aigns

(ro'otions and s(ecial o,,ers increasing brand awareness c"sto'er ac8"isition c"sto

and dri!ing sales1

.o!pany sens

SMS ca!paign

Subscriber reas

SMS

Subscr

purcha


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SMS Messaging Ser"ices – O"tbo"nd SMS

.o!pany sens

SMS .a!paign

MobiWeb

Enterprise lator!


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SMS Messaging Ser"ices – $nbo"nd SMS

2nboun SMS allows co'(anies to globally recei!e SMS 'essages ,ro' cons"'ers etarget a"dience increasing c"sto'er loyalty retention and reacti!ation by init

co''"nication with the cons"'er thro"gh $nbo"nd Marketing1

Subscriber

sens SMS

.o!pany

replies

.usto

Loya


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SMS Messaging Ser"ices – $nbo"nd SMS

.o!pany sens

SMS .a!paign

MobiWeb

Enterprise lator!


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SMS Messaging Ser"ices > Sol"tions

BeneftsExamples

•

$ncrease +rand .wareness thro"gh cinteraction with yo"r brand• $ncrease C"sto'er Goyalty thro"gh c

8"estionnaires (ro'otions and disco• $ncrease Sales and C"sto'er .c8"is

disco"nts s(ecial o,,ers and contests• $ncrease C"sto'er 4etention and C"

4eacti!ation1 4each Engage and 4etarget 'arkets thro"gh global 'obile

• .c8"ire 2al"able Marketing $n,or'atic"sto'er res(onse 'eas"re'ents

• Mobile $dentity 2eri,ication

•

S(ecial O,,ers• Bro'otions• Co"(ons• Noti,ications• Tri!ia 0"iHHes• Contests• Marketing S"r!eys•

One Ti'e Bins


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About MobiWeb

Since its establish'ent in -%%% MobiWeb is (ro!iding global SMS Messaging ,o

and C/C 'obile interaction1MobiWeb has established '"lti(le direct connections with 'obile o(erators

globe1 This 'akes MobiWeb the ideal (artner ,or co'(anies that de'and high

'essaging ser!ices 'eeting the 'ost de'anding enter(rise re8"ire'ents1

MobiWeb acti!ely (artici(ates in the de!elo('ent o, the 'obile ecosyste' a

associate 'e'ber and a Mobile Marketing .ssociation @MM.A 'e'ber1

)sing direct connections to teleco''"nication carriers and o(erators in the la

data centers s(anning across the globe MobiWeb (ro!ides high 8"ality teleco'

sol"tions to 'ore than /35 enter(rises1


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3uality

/n

3(

!,

'%na

99Availabilit

7orld8ide

eac+

• Worldwide reach co!ering %6 o, the world

• Jigh (er,or'ance SMS 'essaging (rocessing

• Strict Ser!ice Ge!el .gree'ents

• %%6 ser!ice a!ailability with ,allback ability –

4ed"ndant $n,rastr"ct"re

• Enhanced sec"rity

• Easy integration with 'ini'al ,oot(rint


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$oprig+t . 1999 : 2014 Mobi7eb : All ig+ts eserved

sms messaging for marketing v 1.0

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