Digital Transformation:

The survival of the most Agile

Pierre De Nayer

Actito

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Nearly 200 Million years

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Nearly 200 Million years

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And the winners were…

fittest

65 000 000 years

Later…

…The era of

Digital

Transformation

But have you seen this marvelous 3D food

printer? They are people thinking about

combining this technology with CRM ....

Obvious now: the screen you will

soon use to sell more stuff at the

right moment....

Lines are blurring: this e-health device

will help take care of diabetes,... but will

also help sell more antidiabetic drugs

e-Compliance Platfom based on device fit for purpose

Smartsticker™

• Fits in real-life treatment process

• Patient can easily stick it to blistered drug

• No prior deblistering required

• No constraint for practical use by patient

• Reliable material

• Adaptable to 95% of blister formats

• Can be integrated in simple logistical flow

Worldwide « première »

(in real life) done by and

powered by

The « internet of everything » will further

fuel the social revolution

• Social models

• Political systems

• Business models

• Production

• Health

• Education

• Economy

• & Organizations…

Digital (incl. Social) transformseverything…

The question of survival is really at

stake…

How will your (your client’s) organisation survive?

What do they need to understandto evolve?

Let’s focus on the organization!

(How it evolved, how it will evolve, what does it matter for you)

1800’s : Advent of « The Firm »

• Entrepreneurship & Ownership as key rationale

• Consequence of the “industrial revolution”

• Technology as “key driver”

• Existence of (potential) economies of scale

• Leveraging of (human and financial) capital to reach theses Economies of Scale

20-30’s : Productivism & Control

• In search for more efficacy: Taylorism, Fordism,…

• The quest to/ or greed for control

• Advent of the “trusts” (Total control of the entire value chain).

30’s : People matter!

• 1932: Hawthorne effect: By just paying attention to people you get more results!

• Human resource movement (Mayo)

50’s: « The Firm » needs to be more efficient

How to deal withINFORMATION?

70’s: Effectivity solutions to be foundwithin the organization

INFORMATION challenge more and

more complex

80’s-90’s: Processes starts matter more than what is produced

R&D Manufacture Sell

R&D Manufacture Sell

R&D Manufacture Sell

R&D Company

90’s: Return towards the « Free Agents » economy…

A 200 years« hype »?

2010’s:Advent of the Cloud Worker

Now even SMALL ORGANIZATIONS or INDIVIDUALS can leverage

technology!

2000’s: Advent of the« porous organization »

Employees+untethered

workers (Freelances,

orthers…)

Employees (Potential

outsourcing)

« IP workers »

Information and People are the two most important

drivers of these changes…

Let’s imagine now withSocial Technology!

What does it mean for YOU as a worker?

• The pace of changing changes

• « Go faster… you are late » (Me Too…)

• End with marketing procrastination

• Embrace social technology

• Choose the most agile organisation

• Consider working as a « free agent » or as a

« cloud worker »

• Start tommorrow.

Towards a new kind of worker..

What does it mean for YOU as delivering the best for your clients

• Consider « right sourcing » (« Porous Organization »)

• Be action oriented («Fail Fast »)

• Start small and evolve on-the-go («World is so

complex» « Control do not exist »)

• Be smart about your data («It’s all about knowledge»)

• Work with pilots («Best way to leverage knowledge and people»)

Towards a new kind of servicing clients

Thank You!

Pierre De Nayer

Managing Director at Citobi,

Director at Actito

+32 478 554 667

Denap@citobi.eu

@pdenayer