sms2014 - talking heads - your citizen is king, but your employee is your superhero
TRANSCRIPT
Yo u r c i t i z e n i s k i n g , b u t y o u r e m p l o y e e i s y o u r s u p e r h e r o F r o m # c o n v g o v t o # s o c g o v
H i ! I ’m S o f i e a k a @ l a m a z o n e
W e l i v e i n a n e v e r - c h a n g i n g w o r l d
D i g i t a l i s c h a n g i n g u s
S o c i a l i s c h a n g i n g u s
broadcasting networking
W e e x p e c t 2 4 / 7 - o p e n - t o g e t h e r - e q u a l
H o w c a n g o v e r n m e n t s k e e p u p ?
:(
F i r s t : a r e y o u r e a d y ?
Do the test!
• Are you l istening and answering on digital channels? • eg Cit izen Care on Twitter
• Are you respecting privacy, and.. do you offer the option to be anonymous? • eg Dag Van De Jeugdhulp
• Are you reaching out to cit izens to col laborate? • eg Ghent & Lichtfest ival
• Do the social media maturity test
:)
H o w c a n g o v e r n m e n t s r e a l l y r e a l l y r e a l l y k e e p u p ?
To g e t h e r, w i t h e v e r y o n e
Corp Com
Int Com
Social Media
Purchasing
Administration
HRInnova-
tionIT ….
# s o c b i z & # s o c g o v
I N T E R N A L E X T E R N A LI N & E X
# c o o p e r a t i o n # c r o w d s o u r c i n g
# c o l l a b o r a t i o n
H o w d o y o u s t a r t ?
Y o u w i l l n e e d h e r o e s !
2 4 / 7
o p e n
t o g e t h e re q u a l
C I T I Z E N S
S t e p 1 : t e a m : l i s t e n & r e p l y
C M T E A M
O n d i f f e r e n t l e v e l s
S t e p 2 : d e v i s e a S M A R T s t r a t e g y
S p e c i f i c M e a s u r a b l e A t t a i n a b l e R e a l i s t i c T i m e l y
Corp Com
Int Com
Social Media
Purchasing
Administration
HRInnova-
tionIT ….
S t e p 3 : B r e a k t h r o u g h t h e s i l o s
Corp Com
Int Com
Social Media
Purchasing
Administration
HRInnova-
tionIT ….
S t e p 4 : A c t i v a t e m o r e a m b a s s a d o r s
S t e p 5 : s p r e a d t h e l o v e
E v e r y o n e i s a n a m b a s s a d o r
E v e r y o n e h a s i m p a c t
E v e r y o n e i s s t u d e n t a n d t e a c h e r
E v e r y o n e w o r k s m o r e e f f i c i e n t l y
E v e r y o n e b e c o m e s m o r e a g i l e
E v e r y o n e i s a h e r o = H a p p y e m p o w e r e d e m p l o y e e s
= H a p p y o p e n g o v e r n m e n t
Hooray!
2 4 / 7
o p e n
t o g e t h e re q u a l
= H a p p y e m p o w e r e d c i t i z e n s
C o n c l u s i o n …
F i n d t h e S u p e r m a n i n y o u r e m p l o y e e s
I t ’s n o t a b o u t i f …
A BIGG-ASS TITLEAbout a proper subject
B u t w h e n …
twitter.com/[email protected]
+32 478 208 411www.talkingheads.be linkedin.com/in/sofieverhallefacebook.com/lamazone
feel free to connect
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