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#SMSummit16

GOOD MORNING!  

MISTI KERNS, CMP CDME

President/CEO

Santa Monica Travel & Tourism

TOURISM WORKS

FOR SANTA MONICA

 

Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism �

Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism  

WELCOME ADDRESS  

TONY VAZQUEZ

Mayor

City of Santa Monica

ELLIS O’CONNOR

Chairman

Santa Monica Travel & Tourism Board of Directors

THELMA PARKS

TOURISM SPIRIT AWARD  

CONGRATULATIONS!  

MELANIE LAWSON

DoubleTree Suites by Hilton Hotel Santa Monica

WHAT’S TRENDING IN TRAVEL?  

RAFAT ALI

Founder/CEO

Skift

CITY OF SANTA MONICA UPDATES  

RICK COLE

City Manager

City of Santa Monica

SANTA MONICA TRAVEL & TOURISM

UPDATES  

MISTI KERNS, CMP CDME

President/CEO

Santa Monica Travel & Tourism

Ellis O’Connor Chairman

Owner Representative, Fairmont Miramar Hotel &

Bungalows �

Raphael Lunetta Vice Chairman Chef/Restaurateur

Nicole Flynn Treasurer

Assistant Vice President, Marketing, Macerich

Richard Chacker Secretary

President/Owner, Perry’s Cafe & Rentals

BOARD OF DIRECTORS

Paul Leclerc Member

General Manager, Loews Santa Monica Beach Hotel

Danielle Noble Member

Deputy City Manager, City of Santa Monica

Albin Gielicz Member Resident

RoseMary Regalbuto Member Resident

Darlene Evans Member Resident

Juan Viramontes Member

General Manager, Georgian Hotel

Jeff King Member

Chairman, King’s Seafood Co.

BOARD OF DIRECTORS

Juan Viramontes Chairman

General Manager, Georgian Hotel �

Rebecca Huetter Vice Chair

Vice President of Sales & Marketing, Shutters on the Beach &

Hotel Casa del Mar

Stephen Sowards Secretary/Treasurer

General Manager, Le Meridien Delfina Santa Monica

Bill Acuna Member

Wyndham Santa Monica at the Pier

Ed Curry Member

Director of Sales & Marketing, Loews Santa Monica Beach

Hotel

Karen Dailey Member

Director of Sales & Marketing, Viceroy Santa Monica

Daniel Gregory Member

Owner, Ocean Lodge Santa Monica Beach Hotel

Matthew Lehman Member

Director of Operations, Fairmont Miramar Hotel &

Bungalows

Angela Rogers Member

General Manager, Hotel Carmel

TMD COMMITTEE

5-YEAR STRATEGIC PLAN

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RICHARD PETERSON

Executive Vice President

Santa Monica Travel & Tourism

Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism  

Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism  

Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism  

Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism  

KIM SIDORIAK, CDME

Chief Marketing Officer

Santa Monica Travel & Tourism

BRAND

PUBLIC RELATIONS

 

CIRCULATION TO DATE:

156 Million

ADVERTISING VALUE:

$6.3 Million

WEBSITE

 

1 Million Sessions

Over 930,000 Users

Over 40,000 Referrals to

Santa Monica Hotels

CONTENT

WEBSITE

2015OUTSTANDING WEBSITE

BEST WEBSITE IN

TOURISM CATEGORY

LAUREN ROGERS, CDME

Vice President, Business Development

Santa Monica Travel & Tourism

NIKA JALALI

Manager, Europe & North America

Santa Monica Travel & Tourism

AUSTRALIA/NEW ZEALAND

 

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS:

90 Sales calls in market

9 Trade shows in market

PUBLIC RELATIONS:

20,256,320 Circulation

$3,630,504 Publicity value

UNITED KINGDOM/IRELAND

 

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS:

130 Sales calls in market

2 Trade shows in market  

PUBLIC RELATIONS:

11,611,423 Circulation

$1,099,498 Publicity value

BRAZIL

 

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS:

350 Sales calls/trainings in market

2 Trade shows in market

PUBLIC RELATIONS:

103,917,632 Circulation

$560,200 Publicity value

FRANCE

 

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS:

121 Sales calls in market

Top Resa Trade show in market

PUBLIC RELATIONS:

400,000 Circulation

$174,500 Publicity value

GERMANY

 

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS:

157 Sales calls in market

1 Trade show in market

CHINA

 

FYE’16 ACTIVITIES

Hosted a luncheon in San Gabriel Valley for over 30 top

tour operators

Co-hosted a China Ready Seminar with Visit California

and China Union Pay with over 70 attendees

1 Trade show in market

#SMSummit16

REPORTING  

Most Loved Santa Monica Hotel

NEIGHBORHOOD VIDEOS

UPDATES FROM VISIT CALIFORNIA  

CAROLINE BETETA

President/CEO

Visit California

THANK YOU!  

Misti Kerns, CMP CDME

President/CEO

Richard Peterson

Executive Vice President

Lauren Rogers, CDME

VP, Business Development

Nika Jalali

Manager, Europe & North America

Todd Mitsuhata

Manager, Asia Pacific & Latin America

Kim Sidoriak, CDME

Chief Marketing Officer

Omark A. Holmes

Director of Marketing

Amy Mason

Marketing Manager

Jackie  Alvarez  Public  Rela2ons  Manager    Bianca  Blasquez  Marke2ng  &  PR  Assistant    Rachel  Lozano  Director  of  Visitor  Experience    Kara  Eldridge  Visitor  Experience  Supervisor    Julia  Wilson  Visitor  Experience  Coordinator    Evan  Edwards  Director  of  Opera2ons    Iris  Gee  Accoun2ng  Coordinator    Gary  Starr  Financial/Research  Analyst  

#SMSummit16