smtulsa conference presentation: tulsa shock social media
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TRANSCRIPT
The SHOCK of TulsaHow The @TulsaShock plan to
#JoinTheFuture of Tulsa.
Get on Board or Sit the Bench
• 80% Watch & Post at Home• 60% Post while watching LIVE
Power of the 3rd Screen
• Sport as engaging entertainment with lifetime fans, new fans, bandwagon fans, & untapped fans.
• The Social movement is undeniable
When I Got On Board…• Born a Hoosier, Grown a Globetrotter
• Sports are the backbone of my being– Indiana Pacers/Fever & Social Media
• Life is a never-ending lesson
• My journey to Tulsa… in images
LA Lifestyle
Wheel of Wonder
Where’s @EmiFerg?
Indian Influence
Australian Alliteration
WNBA Accessibility
Global Goodness Gets to Tulsa
• When a rebirth is happening, it’s obvious• Tulsa Shock- aiming to 4th year• Increased Social Media Fan Following– 48% in 3 Months– Integration on all platforms– Engaging content– How to remain relevant during offseason?• Curate content, Visual Representation, & UGO leads
Current Social Shock Scene
• Marketing: ValPak
Current Social Shock Scene
• Marketing: ValPak• CALL TO ACTION• Integration: Mobile Club
Current Social Shock Scene
• Social Media• Twitter, Instagram, Google+, Youtube• Facebook:– Started at 11,100, Currently at 11,580 (3 months!)– How? Creating the HUB (daily)• Behind the scenes images, info, questions, polls• Evolving visuals, consistent message: #JoinTheFuture• Swink (CR),Contests, Countdowns, Polls, Community
Current Social Shock Scene
• Social Media• Twitter, Instagram, Google+, Youtube• Facebook:– Started at 11,100, Currently at 11,580 (3 months!)– How? Creating the HUB (daily)• 3-4 posts/day, importance of tags, random messages of
kindness, togetherness, gratefulness, naturalness• Behind the scenes images, info, questions, polls• Evolving visuals, consistent message: #JoinTheFuture
Top Story’s
• #4– Front Office Functions• http://www.youtube.com/watch?v=ELXnKW-bNw8&fea
ture=youtu.be
• #3– Player Trades• 108 ORGANIC likes, 22 Shares, 50 Comments
• (jersey & logo), 130 likes, 35 shares
Top Story’s• #2
– Marquee Sponsorship (THE BEST CASINO IN TULSA)• Osage Casino(jersey & logo), 130 likes, 35 shares
The Power of Youth
#1• Time Out for Fitness– Assembly Program (40 this year, 60 next year)– Imitation is flattery….
• Volt T. Fox– Facebook.com/Volt.T.Fox– Twitter: @VoltTFox– Healthy Lifestyles, Complete Wellness
The Power of Youth• My 1st Time Out for Fitness @ Pryor
• The TOFF Workout (video)
The Power of Youth• Time Out for Fitness Pledge (plant the seed)– https://www.facebook.com/TulsaShock#!/photo.p
hp?v=2012980721839&set=vb.107700681164&type=3&theater
– Dance Break: Music is the key to moving muscles• http://www.youtube.com/watch?feature=player_detail
page&v=jBhJ5X-72bc
The Power of Youth
• ShockWave– Owasso High School Drumline
• Tulsa Shock Jr. Electric – Hip Hop Squad
Community Strength• TU Viewing Party
– Charlie Mitchell’s on Sunday 12:30pm– Process to 16,000 + 12,000= 28,000+ Blasts
Community Strength• WNBA Draft Day
– April 15th
– Shock pick #3 (overall)
We Have #3…Who will she be?
In-Game Entertainment
In-Game Entertainment
HASHTAGS, Giveaways, Exciting Entertainment, And….
A group of friends on Twitter (social network) that are planning to meet up. A request by a user to meet with friends via Twitter.
Special Game Hashtags
TWEETUPS!
The Power of You– To Create the future…It Starts right here, right nowEmail me:
[email protected]@EmiFerg | LinkedIN| Go Hoosiers!
“T-Shirt Time!”http://www.youtube.com/watch?v=9bZkp7q19f0