smw mumbai post event presentation

CONTENT

+EVENT SNAPSHOT+EVENT EXAMPLES+MARKETING & PROMOTIONS+MEDIA COVERAGE+TESTIMONIES+ HIGHLIGHTS

5 DAYS

6 VENUES

115+ EVENTS

150+ SPEAKERS

2250 + UNIQUE PARTICIPANTS

CVL SrinivasCEO, GroupM South Asia

Sunder MadakshiraVP Marketing Communication SAP India

RishiDograGM Marketing: PepsiCo

DebasishBiswasVice President Corporate STAR TV

AshwathGanesanNational Strategy Director, Social@Ogilvy

Viral OzaDirector Marketing NOKIA

Max HegermanMD Edelman Digital India

GuneetMongaCEO – AnuragKashyap Films

SPEAKERS

SPEAKERS

KiranKhalapCo-Founder, Chllorophyll

Dr. Sharad KaleProfessor &Padmashree Award Winner

KalyanVarmaFreelance Photographer

Ramaa SharmaDigital Editor BBC

Dr. SubramaniamSwamySenior BJP Leader

Kiruba ShankarDigital Entrepreneur, kiruba.com

Pradyuman MaheshwariCEO, Mxm India

Suhel SethManaging Partner, Counselage India

UnnyRadhakrishnanHead of Digital – Maxux Global

AashutoshKatre

Abhishek ShahdeoAchalDeode

Ajay Ambekdar AkshayGurnani

AlexandreCorso

AkshayGurnani Alex Oberberg

AmolPawar

Anand Halve

Ananthasubramanium Anusha Shetty

Arashdeep Sandhu

Arko Mukherjee

Arnab Mitra AshwathGanesan AsifUpadhye

Atul Gupta Atul Hedge Bharat Bhattad ChannanSawhney

Chloe Bennett

Cristiana Peruzzo

CVL Srinivas Deepak Taneja Devyani Parikh

DevikaBhojwani

DrSubramaniumSwamy

Ekalavya Bhattacharya

Gunjan Patel

GauriVijGulPanag HarshilKaria

Hemant Soreng Himanshu Seth Hindol Deb JawharSircar

Jennifer Bharucha JyotiMhapsekar

Kalyan Varma Karl Gomes

Kavitha Kale KiranKhalap

Kiruba Shankar

MadanSanglikar Marissa Bronfman Max Hegerman Mayank Gandhi MilindSoman

Malini AgarwalMeenakshi Reddy Naman SharmaNavneet Kaushal NayantaraKilachand

Neena Singh

ParitoshAjmera Pooja Dhingra Pradeep Chopra Pratik Gupta PreethamVenkky Priiti Gandhi

Priyanka Khanna Rajesh Aggarwal Ramesh Raman Ranjit Nair RaheelKhursheed

ReshmaBachwani Richard Lui Rishi Vohra Rohit Varma SaazAggarwal Sanjay Divecha

Sanjeev Khandekar SayaleeKarkare Sharad Kale Shakti Salgaokar

Siddharth Sethi Simon Ashwin SomikaBasu Subhamoy Das SudarshanDharmapuri

Subhamoy Das SudarshanDharmapuri Sudeep Gupta Suhel SethSumit Verma

Sunder Madakshira

Sunder Ramachandran

Sunil Vashisht

Suresh Babu Suveer Bajaj Tithiya Sharma Toby Daniels

UnnyRadhakrishnan

Venkatesh Varadachari

Vidya AthreyaYasheshShethia

Zafar Rais

Pradyuman Maheshwari

SPONSORS

CITY HEADLINE SPONSOR

PARTNERS

CONTENT


Social Media does not contribute to the Socio economic growth of the

economy…

DEBATE

WORKSHOPS

ART WORKSHOP BY NEENA SINGH

KNOW YOUR CUSTOMER: MANAGE EXPECTATIONS BETTER

MASTERCLASS

ON MOBILE PHOTOGRAPHY

PANEL DISCUSSIONS

MARQUEE EVENTS

MUSICAL EVENTS

Mega Pink – A Multi City Run for Women’s FitnessClick Rights: Photography ExhibitionCall of the Wild: Photography Exhibition

Art Exhibition on MumbaismMumbai on Canvas – Art Exhibition

Keynote Address – OPEN & CONNECTED: Principles for a Collaborative World

Making ‘Free Art’ Profitable

Social Media: Global Platforms and Local Cultures? Perspectives from different regions

How the world’s most social event in 2012 became a little more social

Social Media does not contribute to the Socio Economic growth of the economy

Masterclass: Mobile Photography

'My story in 41 pictures' - A photowalk powered Nokia

Underprivileged Background Learning and Benefiting from Social Media

Art Workshop by Amol Pawar

Women's Health & Fitness: Is social media helping the cause?

The impact of social media on education - A panel discussionMusic For Masses : Live Performance by Ayush Shrestha + Vivaan

Conservation through the eyes of social media

How Social Media Dictates Journalism

The Role of Social Media in PoliticsCreative workshop 'Ramp Walk in Mumbai'Session on Personal brandingPhototalk by Kalyan Varma

Taking technology & benefits to the masses using Social Media

Inside Facebook Insights and Mapping it to GRP

Music For Masses : Live Performance by Empty CaféMusic Makes Mumbai Go Round

Traditional Social Media - Done! What next? - Influencer Relations!Art Masterclass by Kavitha Kale

Hardwiring SoLoMo to Business, & not just to Marketing

Bombay Street Style Party

"Books in the Big City" - Screening of Documentary + DiscussionYouth & Social Media – The Indian Story

How ETC rules Social Media

Theater- A hilarious take on the power of social media to influence and transform behaviour.Workshop on Digital MediaCrowdsourced Journalism & Viral News in The CityArt Workshop by Neena Singh

Negative Practices in the Indian Social Media Industry

Social by Design

The new voice of women: Social Media

Mobile Governance – Live demoVisual Artists, Ignite!Music For Masses : Live Performance by Winit Tikoo feat. Sriram Sampat on fluteMusic For Masses : Live Performance by Neeraja Arya & Nitesh More

Brands in the Youth X Social equation: Expectation & Serendipity

Search <3 Social

MasterSpeak: Socialization of Branded Content

Future-Social: Unconference Discussing Expectations from Next Generation Social Networks

Setting up and maintaining a successful entrepreneurial venture in Digital Marketing

Creative Writing Workshop

Mobile Photography goes Social in The City

Social Media Analytics - Going Beyond Numbers

Art Masterclass by Devyani ParikhEnough of Slacktivism, Time to Move.Learning Experiments with Social Media

How are news brands using social media?Speed Blogging - A crowd Sourced Contest

Social Media for SEOFuture-proof your brandThe Art & Science of Social Media Analytics

Art Workshop by Rahul DangatConsumer and Social MediaI've Got My Fans, Now Show Me The MoneySocializing Search

It’s about people, not devices

Experiential Marketing – Digitally ActivatedThe Publisher Brand and the rise of Micro-Content.Writing In A New Age: Publishers Not Required?India and Bharat: The Social Media StoryChai & Pakoda Bike Ride

CONTENT


OOH

BANGALORE, MUMBAI, DELHI, PUNE

20PRIME LOCATIONS FOR 15DAYS

RADIO

Rather than running a normal commercial, we decided to take Sound Bytesfrom eminent speakers and

partners. And those were run as radio spots.

MJ Mentions happened all the days of the event

The events were covered extensively by the RJs

Digital Marketing

OVERALL REACH: 19 MILLION

SOCIAL ACTION: 20,000 +

WEBSITE TRAFFIC: 100000 +

+EVENT SNAPSHOT+EVENT EXAMPLES+MARKETING & PROMOTIONS+MEDIA COVERAGE+TESTIMONIES & HIGHLIGHTS

MEDIA COVERAGE

MORE THAN 100 PRESS MENTIONSIN THE LEADING PUBLICATIONS –

PRINT, ONLINE & ELECTRONIC

CONTENT

+EVENT SNAPSHOT+EVENT EXAMPLES+MARKETING & PROMOTIONS+MEDIA COVERAGE+HIGHLIGHTS & TESTIMONIES

HIGHLIGHTS

#SMWMUMBAI WAS TREDNING FOR ALL THE 5

DAYS

#SMWMUMBAI WAS ONE OF THE MOST POPULAR HASHTAGS AROUND THE

PARTICIPATING CITIES

IMI MOBILE LAUNCHES DAVINCI

NOKIA LAUNCHED LUMIA 1020

Ranjit Nair, CEO, Germin8

It was an honour for Germin8 to be a sponsor for Social Media Week Mumbai. It was a learning and humbling experience for us to learn about all the work being done by all the social media practitioners across India. We wish SMW the best of luck and hope to continue to be associated in the years to come.

LakshmananNarayan, CEO & Co-Founder, Unmetric

The event was beautifully organized with seamless integration between sponsors, organizers, and partners. R SQUARE is a fantastic partner for the SMW brand and brought the Indian event landscape the same levels of quality as these events have in other countries.

Asad Lalljee,Vice President, The Essar Group

Social Media Week (SMW) was a concept that scored in contributing new thinking and knowledge about the way culture is changing. It has connected Mumbai to megacities across the world, thus impacting the way cities are connecting and talking with each other.

TESTIMONIES

TESTIMONIES

Venkatesh Varadachari, Founder, Money Wizards

A well-organized, well conceptualized and well attended event. Hard to believe that this is in fact it's debut in India. I am highly confident that SMW will scale greater heights in India.

Tina Kapur, PR & Communications, blueFROG

We were delighted to be a part of India's first Social Media Week initiative. The response was very encouraging and the subject matter and speakers at the talks were clever and engaging.

Deepak Goel, Founder, Drizzlin Media

SMW Mumbai was a great event. We got to meet and interact with people from many walks of life and learnt some fantastic things about how social media is being used by businesses, non-profit, artists and general consumers. R SQUARE did a phenomenal job of pulling of this event.

VOX POP“Social media has

legitimized the reach in a systematic

manner and it is a view that’s endorsed by our Government too. As per recent

estimates, 15 percent of votes in 2014 would be won

through focused political campaigns executed through

social media.”

“Social media is not only an inexpensive but also a relatable way to reach out to

the audiences.”

“Traditionally a strong TV

advertiser, has started spending

43% more on digital media v/s

just 11% on TV as of last year.”

VOX POP

“Social media has freed musicians or artists from

dependence on publishers, and allowed them to reach

their audience directly”

“Earlier agencies would alert journalists to breaking stories, now we get it from tweets sometimes in less

than a minute”

“Over 60% of social media usage is by people under

30 years”

“We go social keeping in mind that going social is less expensive, there is more connectivity, there is direct interaction

with the customer; it helps the company create a brand image and there is

complete transparency of relationship,”

VOX POP

“Social media is forcing the dynamics of marketing

to change.”

“Use of mobile has led to increased social networking

which in turn has helped brands reach to people”

“From 18 to 24 months from now onwards, Content

Marketing will integrate and will bring about a great

change in the social media.”

“Mobile has added to social media in a very big way. 42% people accessing face book are accessing it via mobiles

to stay connected”

AUDIENCE

Arts & Entertainment; 3%Banking; 3%E-Commerce;

3% Education; 3%

Environment & Agricul-ture; 1%

Fashion & Luxury; 6%

IT & Automo-tive; 10%

Marketing, Advertising, ;

29%

PR & Communi-cation; 29%

Media & Pub-lishing; 21%

Arts & Entertainment Banking E-CommerceEducation Environment & Agriculture Fashion & LuxuryIT & Automotive Marketing, Advertising, PR & CommunicationMedia & Publishing

Senior Man-age-

ment, 36%

Mid-level Man-agement, 35%

Others, 29%

AUDIENCE

THE FUTURE OF NOW: ALWAYS ON, ALWAYS CONNECTED

FEB 17TH – 21ST 2014