@NiftyMarketing

Mike RamseyNiftyMarketing.com

@NiftyMarketing

I love twitter profile pictures

@NiftyMarketing

@MattMcGee• Amazing Color Contrast.

• The Eye follows you where ever you go.

• Knock Out Smile.

• Half the Face leaves you wanting to know what the other half looks like.

@NiftyMarketing

@NiftyMarketing

Mattcula Edward McRed Eyes

@NiftyMarketing

Captain Matt Sparrow

@NiftyMarketing

Image created by Darren Shaw At Whitespark.ca

Matt in Perfect Symmetry

The Nifty

Report2011@NiftyMarketing

Mike Ramsey

@NiftyMarketing

“chicago personal injury lawyer”

“new your divorce lawyer”

“san diego dentist”

“dallas dentist”

Search Queries used for study

@NiftyMarketing

Integrated O-Pack Results 7 Pack Results

The research was taken from O-Pack results

@NiftyMarketing Compared 28 Listings that ranked with 28 that don’t

1-7 : Top Ranking

50-56 : Not Ranking

@NiftyMarketingWearing A Speedo Doesn’t Cause The Temperature To Rise

Correlation is Not

CausationMore People Wear Speedos correlates with a rise in temperature

@NiftyMarketing

Claimed Listing Exact Categories Google Reviews IYP Reviews0

5

10

15

20

25 2220

3

16

20

14

1

6

High RankLow Rank

Places Page Data

5

Local Search Ranking factors position of importance

3 28 48

The Graph represents the average/total of high ranked listings vs. low ranked

@NiftyMarketing

Google’s “tip of the iceberg” list of Citations

Google Places doesn’t show all they know.

@NiftyMarketing

Google Places Citations05

10152025303540 36

24

High RankLow Rank

Offsite Data

Very Few Overall Citations shown on the Places Page

@NiftyMarketing

“Business Name”+”Address”+“Phone Number”Custom Search Citations

Searching for N.A.P. Information reveals a different story

@NiftyMarketing

Custom Search Citations0

5001000150020002500300035004000 3689

19

High RankLow Rank

Offsite Data

Holy Cannoli that is a wide gap

6, 17LSRF Importance

@NiftyMarketing

Citations can still say…

@NiftyMarketing

OSE Total Links0

500

1000

1500

2000

25002058

242

High RankLow Rank

Offsite Data

Data Gathered From Seomoz OpenSiteExplorer.org

7LSRF Importance

@NiftyMarketing

OSE Linking Root Domains0

20406080

100120140160180

157

25

High RankLow Rank

Offsite Data

@NiftyMarketing

OSE Exact Anchor Match Links0

10

20

30

40

50

60

7060

16

High RankLow Rank

Offsite Data

2.89% of Total Links have an Exact Keyword Match.

8,9LSRF Importance

@NiftyMarketing

OSE Keywords in Links0

20406080

100120140160180200 177

23

High RankLow Rank

Offsite Data

8.6% of Total Links have an Exact Keyword Match.

8,9LSRF Importance

@NiftyMarketing

If citations were the new links for local in 2009-10

Then links are the new citations for local in 2011-12

@NiftyMarketing

OSE Average Page Authority05

101520253035404550

43

30

High RankLow Rank

Onsite Data

10LSRF Importance

@NiftyMarketing

OSE Average Domain Authority05

10152025303540 36

20 High RankLow Rank

Onsite Data

2LSRF Importance

@NiftyMarketing

Business Name In Title Tag of Landing Page14

14.515

15.516

16.517

17.517

15

High RankLow Rank

Onsite Data

@NiftyMarketing

Only one out of all 56 listings had their phone number or address in the title tag

of the landing page.

@NiftyMarketing

City + Keywords in Title Tag0

5

10

15

20

25 22

12 High RankLow Rank

Onsite Data

4,9LSRF Importance

@NiftyMarketing

The Power Of Landing Pages

Before After

Changing the Landing Page increased ranking from position F to D

15 minutes later

@NiftyMarketing

Exactness in PlaceCitations + Categories + Content

Authority in WebsiteQuality of Links

Trust in ReviewsCTR + UGC

The Nifty

Report2011@NiftyMarketing

Mike Ramsey