smx london 2008 - international seo
DESCRIPTION
Slides from the International SEO session at SMX London 2008TRANSCRIPT
International SEO
Heini van Bergen
Manager operations
Tribal Internet Marketing November 2008
Google is King
But not everywhere in the world
Source: Oxyweb
Worldwide Search market shares
Source: Comscore
Asia – Pacific market shares:
Source: Comscore
Some facts about Baidu:
-Baidu serves up to 7.5 billion (!) searches a month
-Baidu’s web index contains over 740 million web pages
-Baidu is ranked 11th on Alexa’s worldwide ranking
-“Fact”: Baidu get’s paid to remove negative listings on formula
-Baidu is moving towards B2B, competing Alibaba
Paid Search (PPC)+
Organic Search
Paid placemen
t(Fixed)
Russia market shares:
Source: Comscore
Some facts about Yandex:
-Largest Russian Search Engine and Web Portal
-Yandex serves around 1.5 billion (!) searches a month
-Yandex Schedules IPO for 2009
Organic SearchPaid
search
To take home
Numbers to take home:
-Around 80 billion searches monthly
-6 out of 10 searches conducted on Google sites
-So 32 billion are on Non-Google websites
So... Take a look abroad and go international!