smx london 2008 - international seo

15
International SEO Heini van Bergen Manager operations Tribal Internet Marketing November 2008

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Slides from the International SEO session at SMX London 2008

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Page 1: SMX London 2008 - International Seo

International SEO

Heini van Bergen

Manager operations

Tribal Internet Marketing November 2008

Page 2: SMX London 2008 - International Seo

Google is King

But not everywhere in the world

Page 3: SMX London 2008 - International Seo

Source: Oxyweb

Page 4: SMX London 2008 - International Seo

Worldwide Search market shares

Source: Comscore

Page 5: SMX London 2008 - International Seo
Page 6: SMX London 2008 - International Seo

Asia – Pacific market shares:

Source: Comscore

Page 7: SMX London 2008 - International Seo

Some facts about Baidu:

-Baidu serves up to 7.5 billion (!) searches a month

-Baidu’s web index contains over 740 million web pages

-Baidu is ranked 11th on Alexa’s worldwide ranking

-“Fact”: Baidu get’s paid to remove negative listings on formula

-Baidu is moving towards B2B, competing Alibaba

Page 8: SMX London 2008 - International Seo

Paid Search (PPC)+

Organic Search

Paid placemen

t(Fixed)

Page 9: SMX London 2008 - International Seo
Page 10: SMX London 2008 - International Seo

Russia market shares:

Source: Comscore

Page 11: SMX London 2008 - International Seo

Some facts about Yandex:

-Largest Russian Search Engine and Web Portal

-Yandex serves around 1.5 billion (!) searches a month

-Yandex Schedules IPO for 2009

Page 12: SMX London 2008 - International Seo

Organic SearchPaid

search

Page 13: SMX London 2008 - International Seo

To take home

Page 14: SMX London 2008 - International Seo

Numbers to take home:

-Around 80 billion searches monthly

-6 out of 10 searches conducted on Google sites

-So 32 billion are on Non-Google websites

So... Take a look abroad and go international!

Page 15: SMX London 2008 - International Seo

Thank you!

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