smx london - from authorship to authority - claiming your identity & kingier content!
TRANSCRIPT
From Authorshipto Authority
Why ClaimingYour Identity Matters
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad
• Spurs supporter
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad
• Spurs supporter
• “Visited” US 1982
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
• Joined The Search Agency 2008
• 220 employees around the world
• “Agent Algo” #OrangeFedora
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
• Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
• Joined The Search Agency 2008
• 220 employees around the world
• “Agent Algo” #OrangeFedora
• Still an Essex lad
@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency
From Authorshipto Authority
Why ClaimingYour Identity Matters
@simmonet #SMX
Content is KingAuthority Content is “Kingier”+ Authority
Content is KingAuthority Content is “Kingier”
@simmonet #SMX
Kingier ?
@simmonet #SMX
Kingier likeKing Kong!
@simmonet #SMX
Kingier ContentNot like the old days…
Kingier ContentQuality over Quantity!
Unique
Kingier Content
Quality
EngagingRelevant
Trusted
Trusted
Kingier Content
Quality
trust = links
@simmonet #SMX
(of course links are still important)
old
BUT…
Until…
Links were / are relatively easy to ‘game’
trust = links
@simmonet #SMX
new
trust = authority
@simmonet #SMX
(of course links are still important)
new
authority is
@simmonet #SMX
known credible topic expert
Entities to Identities
@simmonet SMX
Claim & Connect
known
known credible topic expert
• Connecting;known entities
to known identities
• Social / Google+
• Rel = author
Establish Credibility
@simmonet SMX
Create Worthy Content
credible
known credible topic expert
Algorithmic ‘review’
Human review
@simmonet #SMX www.google.com/insidesearch/howsearchworks/thestory/
• Links
• Engagement
known credible topic expert
• What Expertise?– Focus–Consistent
@simmonet #SMX
• What Signals?– Yes… links –Citations / Co-citations–Associations / Affiliations– Social Mentions / Sentiment– “Digital footprint”
Build Your Digital Footprint
@simmonet #SMX
Mentions. Associations. Citations. Connections. Links.
+ 1’s
shares
likes
tweets
Chatter
bookmarks
sentiment.
bananas
Kingier Content Inspires Interaction
Love your contentTold my friends!
@simmonet #SMX
Can’t fake it…
Kings don’t need to cheat
Well you can…
… but why?
@simmonet #SMX
So howdo webuildKingier?andwhy?
Building Authority (kingier)• Claim & Connect
– Google+ / Other profiles
• Build Credibility– Create great content (worthy)
• Expand Your Footprint– Onsite, social / guest / PR
• Follow the Rules– Kings don’t (need to) cheat
• Engage!– Inspire interactions– Social signals
@simmonet #SMX
Success?
Why ClaimingYour Identity Matters
@simmonet SMX
“We’re (Google) doing a better job of detecting when someone is sort of an authority in a specific space… and trying to make sure that those rank a little more highly if you’re some sort of authority...”
@simmonet #SMX
matt kong cutts
Kingier Success• Better Visibility
– “Brand” factor (trust)
– Authorities rank
• Better “Clickability”– SERP display
• Links Build Themselves– Well not exactly…
More likely organically
• And…– It’s good to be the King
Thank you!
You get bananas
Grant Simmons
@simmonet
linkedin.com/in/simmonet
www.thesearchagency.co.uk
www.thesearchagency.com
www.thesearchagents.com
From Authorshipto Authority
Why ClaimingYour Identity Matters