smx social media 2011 scottsdale az by mat siltala
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@Matt_Siltala's presentation on Foursquare at SMX Social Media 2011 in Scottsdale, AZ.TRANSCRIPT
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A 2011 study by the National Restaurant Association confirms that consumers who use
social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become
return customers.
(ReadWriteWeb)
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as a customer acquisition tool
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as a customer retention tool
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as a customer retention tool! Free bear claw with 10th check-in!
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95% of Facebook Wall posts are not answered by brands.
(All Facebook)
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as a Monitoring Tool
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“Explore” Tab
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“Trending”
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“RADAR”
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in the physical world
Have a physical callout:
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in the physical world
#engage
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34% of marketers have generated leads using Twitter, and 20% have
closed deals using Twitter
(AllTwitter)
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What makes people retweet? 92% interesting content. 84%
humor. 66% personal connection. 21% celebrity
status. 32% offered incentive (tangible or virtual). 26%
"Please RT!"
(WhiteFireSEO)
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in the physical world
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in the physical world
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Create monetary incentive for checkin
Tommy Boy needs to find a Tailor
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“check-in” and order off the lunch or dinner menu - chicken wings included!
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Use in tandem with main offers
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25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait...
Create draw for groups
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“Tips” - Foursquare’s version of ‘Reviews’
Tip Tommy Boy could have used:
“Be sure to use an ADULT SIZE as an ADULT!”
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tips
Reviews are huge for gaining new customers.
-customers post activity to other social networks
HUGE!…hint hint
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….citation proof
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Incentivize people to do good.
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Plan out your trips….
Foursquare Discovery
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Plan out your trips….
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lists
Tommy's favorite spots:1. the weight room2. any place with wings3. college4. dunkin donuts5. the butcher6. the airport 7. chicago8. sandusky
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Sources & All Image Credit:
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URL Credits:
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•http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/
•http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/
•http://mashable.com/2011/11/14/foursquare-badges-now-level-up/
•http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html
•http://searchengineland.com/save-to-foursquare-button-reaches-into-the-real-world-103023
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THANK YOU!
Matt Siltala, Presidentdreamsystemsmedia.com
Download: http://www.SlideShare.net/MattSiltala
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