smx west 2013 theater presentation - how to build a balanced seo content strategy
TRANSCRIPT
Buykeywordarticles.com (BKA) is a one-stop shop for clients needing SEO articles, landing pages, premium content, branded blog posts, press releases and much more. Dedicated account managers provide customer support, customized order templates, scalability, and a personal touch.
Hand-picked teams of American writers ensure quality and consistency with every order. All content is SEO optimized, 100% unique, affordable, and is customized to meet the needs of the clients' audience.
10%of clientele
90%of clientele
SEO Agencies Individual SEO’s
Client Segmentation
(Approx.) (Approx.)
0%
10%
20%
30%
40%
50%
60%
Custom Content - Trend LineMay 2012 - Feb 2013
Perc
enta
ge o
f vo
lum
e o
rder
ed
What does this trend mean?
• There is much more to a content strategy than just “article marketing.”
• Most SEO agencies are utilizing a wide variety of content types in their campaigns.
• Content is being focused more around the reader instead of just the search engines.
Content Orders by Content Type1/10/13 – 2/21/13
SEO Articles
Premium Articles
Branded Blog
Landing Pages
Page Rewrites
Press Releases
53% 31% 7% 5% 3% 1%
Content Type
% Order Total
So what are the keys to a successful content strategy?
• Supplement traditional “article marketing” with a variety of different content types.
• Branch out with different types of content within your campaigns.
• Find the right content combination that provides the most value.