smx west: building buzz on facebook: getting liked & shared
DESCRIPTION
Day 2 of SMX West expo slides: Building Buzz On Facebook: Getting Liked & Shared. Ty Downing's presentation on how to get your Facebook page (tab) viral and more likes. On this panel was John Yi (Facebook) and Greg Finn (Cypress North). Danny Sullivan moderated this panel.TRANSCRIPT
Ty Downing – CEO SayItSocialTwitter @TydowningFacebook @Tydowning
Building Buzz On Facebook: Getting Liked & Shared
Ty Downing – CEO SayItSocial
@TyDowning
Different types of pages…
Ty Downing – CEO SayItSocial
@TyDowning
Ty Downing – CEO SayItSocial
@TyDowning
•Tools
•Case Studies
•Best Times To Post
Ty Downing – CEO SayItSocial
@TyDowning
You are not Lil Wayne…
Ty Downing – CEO SayItSocial
@TyDowning
• Contests / Sweepstakes• Email Capture • Polls• Twitter Feed• RSS• Image Hosting• Photo Contests• Coupons• Share Messages• Lead MGR
Epicenter
Ty Downing – CEO SayItSocial
@TyDowning
Like-Gating
Ty Downing – CEO SayItSocial
@TyDowning
Before Like-Gating After Like-Gating
Ty Downing – CEO SayItSocial
@TyDowning
After Like-Gating50%-90% increase of “likes”
Ty Downing – CEO SayItSocial
@TyDowning
See it live…Facebook.com/SayItSocial
Ty Downing – CEO SayItSocial
@TyDowning
Some of the leaders in Facebook tools…
Ty Downing – CEO SayItSocial
@TyDowning
Case Studies:
Ty Downing – CEO SayItSocial
@TyDowning
Step 1 Step 2Bald Head Island GETAWAY!
Ty Downing – CEO SayItSocial
@TyDowning
Step 3
(All generated by Epicenter)
Ty Downing – CEO SayItSocial
@TyDowningStep 4 – Facebook Ads
Ty Downing – CEO SayItSocial
@TyDowning
Results?Results
Before contest & “Like-Gating”
6 likes / day
During contest & “Like-Gating”
110 likes / day
Ty Downing – CEO SayItSocial
@TyDowning
Results?Results
1733% increase likes per day
220 leads per day
Ty Downing – CEO SayItSocial
@TyDowning
Results per lead
Cost per “like”$0.40
$1.07 per like
Ty Downing – CEO SayItSocial
@TyDowning
Step 1 Step 2Papa Johns Pizza – Wilmington, NC
Ty Downing – CEO SayItSocial
@TyDowning
Step 3
(All generated by Epicenter)
Papa Johns Pizza
Win FREE Pizza for Super Bowl!
Ty Downing – CEO SayItSocial
@TyDowningStep 4 – Facebook Ads
Ty Downing – CEO SayItSocial
@TyDowning
Results
Before contest & “Like-Gating”
5 likes / day
After contest & “Like-Gating”
34 likes / day
Ty Downing – CEO SayItSocial
@TyDowning
Results?Results
580% increase likes per day
90 leads
Ty Downing – CEO SayItSocial
@TyDowning
Results
When you post can help the buzz…When you post can impact your viral buzz…
Ty Downing – CEO SayItSocial
@TyDowning
Fish where the fish are…
Page Building: Tabs and Add-ons
Empty “net” syndrome.
Ty Downing – CEO SayItSocial
@TyDowning
When are Facebook users most active?
Ty Downing – CEO SayItSocial
@TyDowning
Source:
Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET.
(Out of 1500 random streams)
Ty Downing – CEO SayItSocial
@TyDowning
Source:
Biggest usage spikes tend to occur on weekdays, Wednesday.
(Out of 1500 random streams)
Source:
Ty Downing – CEO SayItSocial
@TyDowning
Source:
65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening.
(Out of 1500 random streams)
Source: Source:
Ty Downing – CEO SayItSocial
@TyDowning
When are Facebook users most active?
Test Test Test Test…
Ty Downing – CEO SayItSocial
@TyDowning
Key Points?
Ty Downing – CEO SayItSocial
@TyDowning
Find a Facebook Marketing Suite / CMS, we prefer Epicenter
Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead capture
Launch targeted demographic Facebook ads
Track & measure daily
ENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.
Thank you…
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