Snack Attack!

Key Trends in Global and American Snacking Behaviors

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Presenter

Laura Hershey, MBA, RDHealth & Nutrition Manager,

Daisy Brand Cottage Cheese

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Today’s Program

Consumer Snacking Data & TrendsDaisy Snacking Behavior Study Insights

Hands-on Snack Creation

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Snacking Data & Trends

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Snacking is World Wide Phenomenon

“The competitive landscape in the snacking industry is FIERCE. Demand is driven primarily by taste and health considerations and consumers are not willing to compromise on either.”

- Susan Dunn, Executive Vice President, Global Professional Services, Nielsen

Source: Nielson Snack Attack 2014

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What Are We Looking For In a Snack?

• While sweets are still #1 (fresh fruit and chocolate topped the global favorites list), non-sweet snacks are on the rise.

• Savory snacks are #1 for all snack purchases in North America- $28 billion annually.

Source: Nielson Snack Attack 2014Mintel Report: US Snacking 2014

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The “Average” Global Snacker

Is a woman

Cares about all natural, back-to basics ingredients

Cares about a healthier nutritional profile

Snacks to satisfy hunger but also increasingly to replace meals when on the go.

Source: Nielson Snack Attack 2014Mintel Report: US Snacking 2014

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What Are Americans Eating?

Source: Nielson Snack Attack 2014Mintel Report: US Snacking 2014

NORTH AMERICA

CHIPS/CRISPS63%

CHOCOLATE59%

CHEESE58%

COOKIES/BISCUITS 56%

FRESH FRUIT55%

BREAD/SANDWICH 48%

CRACKERS/CRISPBREADS 48%

VEGETABLES44%

PEANUT BUTTER44%

POPCORN43%

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What Are Americans Eating?

24%

14%

28%

38%

21%

Nutrient Contribution from Snacking (Age 2+)

CaloriesProteinCarbohydrateSugarFat

Source: USDA Snack Patterns of US Adults 2011DGAC 2015

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Calorie Intake: Meals vs. Snacks

586

2,055

Men 20 – 30 Years

SnacksOther Eating Occations

421

1,366

Women 20 – 30 Years

SnacksOther Eating Occasions

Source: USDA Snack Patterns of US Adults 2011

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What Are Americans Eating?

Source: Mintel Report: US Snacking 2014

Morning Afternoon Evening0%

10%

20%

30%

40%

50%

60%

70%

80%

Snacking follows traditional meal patterns

CerealSalty SnacksSweet Snacks

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When Are Americans Eating?

Source: Symphony IRI Group State of the Snack Industry 2013

11%

19%

26%22%

22%

In the U.S. Snacking Happens Throughout the Day

Early Morning

Morning

Afternoon

Evening

Late Evening

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How Often Are Americans Eating?

Source: Nielson Report 2014

The Chewing, It Won’t StopNielson asked, “In a typical day, how many times do you snack?”

Always Snacking

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3 to 4

1 to 2

0

0% 10% 20% 30% 40% 50% 60% 70%

What is Driving the Snacking Lifestyle?

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Cravings Hunger Health

Source: Nielson Snack Attack 2014Mintel Report: US Snacking 2014

I'm Bored

To Fuel Physical Activity

It's Healthier to Have Several Small Snacks Throughout the Day

To Tide Me Over Between Meals

To Satisfy a Craving

0% 10% 20% 30% 40% 50% 60% 70%

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The Demographics of Snacking

Source: Mintel Report: US Snacking 2014

iGen/Millennials

Swing Gen/WWII Gen

Great variety of snack types

Enjoy savory snacks and cereal in the

evening

Eating on the go

More adventurous

Less likely to eat a variety of

snack

Soup is king

More likely to eat at home

Snack less than younger generations

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48%

36%

16%

Brand Mentions

Snacking Goes Social

Source: Mintel Report: US Snacking 2014

Most Popular Snack Time

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Daisy Snacking Behavior Study

February 2015

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Why People Snack

Daisy Brand Research, 2015

Snacking “Personalities”

Daisy Brand Research, 2015

Health Conscious Consumer

Everything in Moderation Consumer

Not Health Conscious Consumer

Top of Mind Snacks

Source: Daisy Brand Research, 2015

Health Conscious Moderation Not Health Conscious

Veggies – carrots, hummus, peppers

All types of Fruits

Yogurt and string cheese

Almonds

Popcorn

Named specific chocolates

Named specific candies

Cakes

Cookies

Chips

Ice Cream

Reasons Why We Snack

To get Fiber

To get Additional Protein

Part of a Healthy Diet

Keep Metabolism Up

0 1 2 3 4 5

Not Healthy Moderation Healthy

Source: Daisy Brand Research, 2015

Emotional Reasons Why We Snack

Crave Sweet or Salty

I am Hungry

I am Stressed

I have Company

I am Bored

To Keep Up Energy

0 1 2 3 4 5

Not Healthy Moderation Healthy

Source: Daisy Brand Research, 2015

What’s Important in a Snack

Health Conscious

1. Protein2. Calories

3. Flavor/Taste

Moderation

1. Flavor/Taste2. Protein3. Calories

Not Healthy

1. Flavor/Taste2. Calories3. Protein

Source: Daisy Brand Research, 2015

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What Are We Eating In the Morning?

Pastrie

sDair

yChip

s

Choco

late/ca

ndy

Fruits

Vegeta

bles

Seeds

or nu

tsDrin

ks

No sna

ck0%

10%

20%

30%

40%

50%

60%

70%

HealthyModerationNot Healthy

Source: Daisy Brand Research, 2015

What Are We Eating in the Afternoon?

Pastrie

sDair

yChip

s

Choco

late/ca

ndy

Fruits

Vegeta

bles

Seeds

or nu

tsDrin

ks

No sna

ck0%

10%

20%

30%

40%

50%

60%

HealthyModerationNot Healthy

Source: Daisy Brand Research, 2015

What Are We Eating in the Evening?

Pastrie

sDair

yChip

s

Choco

late/ca

ndy

Fruits

Vegeta

bles

Seeds

or nu

tsDrin

ks

No sna

cks0%

5%

10%

15%

20%

25%

30%

HealthyModerationNot Healthy

Source: Daisy Brand Research, 2015

What About Cottage Cheese?

Health Conscious consumers

Moderation consumers

Not Health Conscious consumers

72

28

74

26

78

22

Source: Daisy Brand Research, 2015

% of respondents who eat cottage cheese as a snack

% of respondents who don’t eat cottage cheese as a snack

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How does this relate to Daisy?

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Protein Power

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Hands on Healthy Snack Creation

Design the Perfect Snack with Daisy Cottage Cheese!

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Share Your Snack Photo via Social Media!

• Tweet your snack!– @DaisyHealthRD

• Post your snack!– On Facebook

Thank You!

For recipes, resources and moreVisit:

Daisybrandhealth.com