snap summit 2.0: socialmedia business school
DESCRIPTION
A brief slide with information about SocialMedia's upcoming Business School event; the backdrop for their workshop at SNAP Summit 2.0, led by Nick Gonzales.TRANSCRIPT
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Building Your Application Business
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Hi, I’m Nick
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Marketers Developers
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Advertisements
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Boost Traffic
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The Future of Advertising on the Social Web
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Why?
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it’s a $21.1 billion industry
and growing....IAB est.
Why?
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Total Advertising, 1999-2007
$0
$5,000
$10,000
$15,000
$20,000
$25,000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
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New Media
$ Advertising $
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New Media
$ Advertising $
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1.66 hours online / wk day (48% of spare time) (media-screen)
Everyone’s Getting Social
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Money Is Following
Over $900 million spent in 2007
Over $1.3 billion est. spending 2008
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Media ChannelMarketers
Measurement?
Format?
? ?
?
Pricing?
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Marketers
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DevelopersMarketers
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The social networking application market will grow from $46.8 million last year to $428.3 million in 2009
(IDC 2007)
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Fate For Social Nets?
Current strategies
Problems?
Solutions?
A B
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Ren Chin - Yeildbuild.com
Eve Phillips - Chirp.com
Morris Sim - Circos.com
Krishna Subramanian - Formerly of Blue Lithium