snap2life app 2011 mobile image recognition

prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH


ABOUT prisma

Experience

› Established 1981

Expertise

› Business Intelligence [BI]

› Mobile Solutions

› Enterprise Content [ECM]

› Management Systems

Services

› Research & Development

› Consulting

› Support

Industry Expertise

› Healthcare

› Public administration

› Manufacturing

› Finance

Assured Best Quality

› Certification according to ISO 9001:2008 und ISO 13485:2007


REFERENCES – SNAP2LIFE

› Ströer Out-of-Home Media AG

Development and operation of the mobile image recognition system

/ smart phone App vooh! for the market leader in outdoor media and

billboards

http://www.stroeer.de/Vooh.vooh.0.html

http://www.stroeer.de/Vooh.vooh.0.html


- HOW IT WORKS

› Newspapers, magazines, catalogues and billboards reach millions of

people every day

Problems:

• The images used therein convey a one-directional message.

• The images do not provide immediate access to further

information or attractive offers.

• No interactive experience is provided.

• The message is soon forgotten.

› The internet offers everything which print and outdoor media lack.

› SNAP2LIFE CREATES A DIRECT LINK BETWEEN AN IMAGE AND

THE CORRESPONDING ONLINE CONTENT

PRINT

WEB


WORLD WIDE WEB

PRINT - PLAKAT

THE IMAGE LINKS PRINT TO WEB CONTENT


THE IMAGE IS “THE KEY”

NO BAR CODES ARE REQUIRED

IMAGE RECOGNITION | Gryphos®Image-Matchgenerates pinpoint recognition even when pictures are taken from different angles or rotated, partially covered, skewed, illuminated, enlarged or behind reflective glass


UNDER THE HOOD

(original) Use CasePursuit of stolen art with mobile photography

Requirements• Recognition occurs despite rotation, translation, shifts in

scale or perspective, partial coverage, lack of focus, illumination, …

• High speed matching to a large data base

Figure 1: Image Variations


POINTS OF INTEREST METHOD IDENTIFIES SPECIFIC

POINTS AND COMPILES THE VECTORS INVOLVED

Figure 2: Points-of-Interest with characteristic scaling


SEVERAL LAYERS OF DETECTORS ARE USED

Figure 4: Scale spaceSkalierung


THE PROJECTION MATRIX ENSURES THE CORRECT

RECONCILIATION OF IDENTICAL POINTS

Figure. 9: POI-matching points after eliminating non-correlating grid points


ENTER THE WORLD BEHIND THE PICTURES

› 1 App = 1.000 memorable,

cross media experiences

› Bridges the media gap

Enhances the value of each

medium

› Increases involvement of the

consumer

› Enables interactive communication

› Enriches journalistic print coverage

with multi-media content

› Converts an image to a message to

a description to a purchase

› Highlights a product or brand

› Requires no change in the image

used, no QR codes

› Takes global products local,

combines GPS data, maps and

local retail offers

› Combines and enriches billboard

advertising with rich media

› Establishes outdoor billboards as

a “gateway” to the net

› Identifies target group specific

billboard hot spots

› Stimulates the consumer to enter

the web and enter the store

TARGET GROUPS: MEDIA COMPANIES, CORPORATIONS, ADVERTISING AGENCIES, BILLBOARD MARKETERS


EASE OF USE

The snap2life App has one button only


SNAP2LIFE IS THE DIRECT LINK FROM PRINT TO WEB

PHOTO/ SNAP RECOGNITION RESULTS

1 2 3


CONNECTS IMAGES WITH ALL KINDS OF MEDIA

WEB CONTENT

› Company pages

› Product pages

› Online shops

› Games, raffles, coupons

VIDEO

› Image videos

› Product videos

› Test reports / News reports

› Sales pitches

AUDIO

› Music

› Sounds

› Testimonial speeches

LOCAL INFORMATION

› Information on local supply sources

› District reports

REFERALS / TELL A FRIEND

› Mail

› Facebook

› Twitter

› Other social networks

ONE TO ONE ORONE TO MANY


ON THE SMARTPHONE IMAGE RECOGNITION AND CONTENT DISTRIBUTION

DATA TRANSFER

A SIMPLE APP – BASED ON CUTTING EDGE TECHNOLOGY

MOBILE CLIENTS CENTRAL SERVER

WEB SERVICES (REST)

IMAGE RECOGNITION/ ALGORITHM

› MY SQL – DB

› TOMCAT

› NET – FRAMEWORK


TRANSFER

TRANSFER

DOWNLOAD

PROVISIONCOMMISSIONING

DEVELOPMENT, OPERATION AND MAINTENANCE

FROM ONE PROVIDER

APP STORES

CONTENT PARTNER

END USER

APP DEVELOPMENT/ CUSTOMIZING

OPERATION/ MAINTENANCE

IMAGE


USAGE DATA ANALYSIS PROVIDES MARKET INTELLIGENCE

NO ESTIMATES – EXACT MEASUREMENTS

THE SNAP2LIFE SYSTEM REGISTERS EVERY

SINGLE EVENT AND GENERATES

AUTOMATIC REPORTS AND ANALYSIS

i.e.:

› Number of queries per image

› Time of query

› Number of unique users

› Number of returning users

› Location of query (if authorized by user)

› Type of device – version

› Trend analysis of data

› Most popular interactive images

FLEXIBLE, TAYLOR-MADE REPORTING AVAILABLE


- SUMMARY

FULL SERVICE PROVIDED:

FROM THE APP-DEVELOPMENT TO CONTENT MANAGEMENT TO REPORTING

MOBILE CLIENTS

› Apps available on different platforms (iOS, Android,)

› standardized connection to the server using webservice interfaces

› Flexible design of the app screens reflecting corporate design requirements and client wishes

› Data analysis based on type of device and user category

CENTRAL SERVER

› Central and secure reception / processing of all queries (regarding both image data as well as user and location data)

› Flexible System Scaling depending on the volume of queries: 1,000, 10,000 or 100,000 queries per day

› modular and flexible architecture, thus a simple expansion and exchange of the software modules is possible

› various import and export possibilities for reference data (FTP, Webservice, Webbrowser)

› Extremely fast processing – Reception, image comparison and reaction within around 2 seconds

› Modulare integration of further image recognition tools i.e. integration of QR code analysis

› Provision of the functionality using webservices (REST basis)

› Access possible through various own or external applications, regardless of the platform (mobile clients, desk top applications)

IMAGE RECOGNITION | Gryphos®Image-Match

› An extremely high performing recognition algorithm, conceived for the pursuit of stolen art

› performs well despite rotation, shifts in scale or perspective, partial coverage, lack of focus or illumination,

› uses the latest methods for high speed searches in image data basis

› continual improvement and expansion

REPORTING

› flexible taylor-made reports

› aggregated illustration of the data compiled from the devices


Thank You!

Contact

Martin KrotkiProduct Manager

Martin_Krotkiprisma-edv.de

Roger SturmMember of the Advisory Board

[email protected]

+49 172 301 3761

prisma GmbHLahnstraße 25 - 2712055 Berlin

T + 49 30 238 8203-0F + 49 30 238 8203-119

www.prisma-edv.de

snap2life app 2011 mobile image recognition

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