MSM8655™-based Snapdragon™ Mobile Development Platform (MDP)

Tia Cassett, Sr. Director, Business Development

Qualcomm Inc.

1Snapdragon is a trademark of Qualcomm Inc.

MSM8655-based Snapdragon MDP

Snapdragon MDP Aims to Provide Content Developers with:p– A device to optimize applications and user experience

ahead of commercial devices – A cost effective platform for application development, test

and optimizationand optimization – Early access to pre-commercial leading edge APIs and

features – Commercial –like device to showcase applications

Commercial Release– Estimated availability: Q4 2010

Sales and support to be provided by Bsquare Corporation– Sales and support to be provided by Bsquare Corporation

2

MSM8655-based Snapdragon MDP Specifications*

3.8” WVGA Display– Multi-touch capacitive touch screenWiFi, BT, GPS

Memory512MB LPDDR24->8GB On-board NAND FlashWiFi, BT, GPS

3D / 2D Graphics: Adreno™ 205 GPU 720p Video Encode/Decode12 MP Camera, Flash

4 8GB On board NAND FlashHard Keys

2 rotary wheels with pushCamera button with half-press

1MP secondary camera Audio

Stereo 16-mm loudspeakers2 Microphones/Fl ence

pOn-off key /HW reset (recessed)

HapticsDual, independently controlled linear

2 Microphones/FluenceSensors

Ambient Light Sensor3D Accelerometer

vibrator motorsExternal connectors

USB OTG mini - USB charging3D Accelerometer3-axis gyro / Compass Proximity SensorTemperature & Pressure Sensor

HDMI type C3.5mm Audio/Video JackMini SDIO

C t b i

3

Connectors by removing rear coverSIM / micro SD combo connector

*Subject to change without notice

Bsquare

• Bsquare:• Bsquare: – Sales and support for Snapdragon

Mobile Development Platformsp

• Device purchase, support and p ppadditional services

4

MSM8655-based Snapdragon M bil D l t Pl tf

Stephen Wampler Product Line Manager

Mobile Development Platform Delivery & Support

5

Stephen Wampler, Product Line ManagerBsquare Corp.

Bsquare Profile• Bsquare is a leader in the embedded industry with a proven track record for

enabling device manufacturers to accelerate time-to-market, lower project lifecycle costs and ship best-in-class productsP id h d d ft d t d i i i t• Provides hardware and software products and engineering services to OEMs, ODMs and ISVs – One-stop shop for products, engineering services, and licensing solutions– Operating system experience includes Windows Phone, Android, Brew MPp g y p , ,

• Recognized by leading OEMs and ODMs as Windows Embedded experts• Founded in 1994, NASDAQ::BSQR• Headquartered in Bellevue, WAq

6

Bsquare Offerings• Products

– Test Automation for Brew MP™, Android™, and Windows Ph ™ d i

• Windows Embedded Products– Bsquare sells all Microsoft

Windows Embedded productsPhone™ devices

– User Interface frameworks– Communications Stacks

Embedded Sec rit

– Includes Windows Phone 6.5• Professional Engineering

ServicesB MP A d id d Wi d– Embedded Security

– Reference Designs– Board Support Packages

• Support

– Brew MP, Android, and Windows Phone experience

– Platform Software and Hardware design• Support

– Worldwide product support

design– Application Development – Program management– Quality Assurance

7

Q y

Android is a registered trademark of Google Inc. Windows Phone is a registered trademark of the Microsoft Corporation

The Bsquare Snapdragon Mobile Development Platform Program

• Bsquare will sell and support the MSM8655-based Snapdragon MDPSnapdragon MDP

• Sales and support:Sold via P O or credit card– Sold via P.O. or credit card

– Click-thru agreement– 1 hour of support included with each purchased devicepp p

– Includes phone & email support– Knowledge base access, documentation, complimentary tools and

MDP software updatesMDP software updates– Phone support

8

What’s in Box & on the Device?

Box:• MDP Device• 8GB SD Card• HDMI, A/V, USB Cable• Battery ChargerBattery Charger• Quick Start Guide

Pre-Loaded Applications:Pre-Loaded Applications:3D UIilomilo game (OpenGL® ES proof of concept

) b S thE d I t tigame) by SouthEnd InteractiveNavigation app by TactelTrepn™ Application (developed by Qualcomm)

9

p pp ( p y Q )

Open GL E is a t registered trademark of Silicon Graphics, Inc.

Purchasing and Availability

• Estimated availability: Q4 2010• Learn more about the MSM8655-based Snapdragon

MDP and BSquare today: http://www.bsquare.com/qualcomm

10

MSM8655-based Snapdragon Mobile Development Platform

Bala Sripathirathan, Director, Qualcomm Innovation Center, Inc.

11

Snapdragon Mobile Development Platform

Provides advanced Multimedia Capabilities onVid / A di / C / Di l / G hiVideo / Audio / Camera / Display / Graphics

Delivers fully Integrated Solutions with:Hardware accelerated performanceHardware accelerated performanceScalable, optimized performance Advanced pre & post processing capabilities

12

Snapdragon Mobile Development Platform

Enables Full Utilization of the Integrated Multimedia capabilities of the Snapdragon MSM8655 chipset p p g pplatform

Multimedia Tech MDP Application

• Video• Graphics• Camera

• Video Wall• 3D Game• Image Wall

• Display • HDMI video

13

Multiple Video DecodeVideo Wall Application

Integrated application with multiple simultaneous video decode & GPU composition

14

Snapdragon MDP ProfilingPoorly written applications can impact the battery life

of a smartphone

Developers need greater visibility into the impact theirDevelopers need greater visibility into the impact their application has on the device

Trepn Profiler provides key insight into CPU, memory, and power utilization of applications Supportsand power utilization of applications. Supports measurement of:

CPU LoadAvailable Memory Battery VoltageBattery VoltageCurrent Draw from HW Measurement PointsData Counters

15

Trepn ProfilerTrepn Profiler allows developers to measure the power, memory, and CPU impact of their applications in real-time

In addition to basic profiling information, Trepn Profiler adds graphing/logging of current draw from dedicated hardware test pointshardware test points.

Real-time graphing and logging to a file is also supportedsupported

Trepn Profiler CPU Loading Graph

16

p g p

Snapdragon MDPLive Demo of MDP Applications

17

DisclaimerNothing in these materials is an offer to sell any of the components or devices referenced herein. Certain components for use in the U.S. are available only through licensed suppliers. Some components are not available for use in the U.S.

18 3/3/09

Thank You

19