snapp conner pr media training

Friday, March 20, 2009

PR in a Mobile World

• Everyone in your company is a spokesperson! • What does that mean to you?


Have a Media Policy

• Start with a Media Policy• Know and follow it. • Don’t have one? get one.

• Email Snapp Conner PR for a template.



• Know who you are talking to. Always.• By policy, journalists should identify themselves

and let you know when you are on the record.• But in the new media world

– everyone is a potential journalist, and bloggers may not know or follow the traditional rules.



• Know who is in earshot and eyeshot. Always. • Including airplanes, hotel lobbies, even

receptionist desks.• Beware of PowerPoint files in view, whiteboards,

and confidential conversations.) • It’s amazing how

many news scoops get out by mistake!



• A reporter should never be able to call the CEO directly. • Thwarts your ability

to plan and manage messaging

• “Calls to the CEO went unreturned.”


Responding to PR Requests

• Get the reporter’s deadline and ask what it is they need. • Then let your PR team work to prepare and follow

through with an appropriate and planned response.


Should you ever say “No Comment?”

• Generally not. • There’s almost never a situation for which there

would not have been a better response.• “Let me get back to you.• Let me direct you to the

right person for that,” • However, worse things

could happen than giving a “no comment” response.


Off The Record?

• You are almost never ‘Off the Record’.• The best tactic is to assign confidential

conversations to a company spokesperson, who is responsible for following up according to plan.


Should Employees Blog?

• Yes.• It’s actually great to have employees tell the

company story. • You should encourage your employees to feel

free to share all publicly available information that you find that the company has publicly issued or that you can find on the company’s website.


Should Employees Blog?

• But be aware:

• Your employers and customers will be reading what you blog.

• Make sure you are representing yourself and representing the company appropriatelyat all times.


What About Twitter?

• Be so careful!

• An unconfirmed story can turn into a nightmare through a vehicle like Twitter.

• Faster than you think.• Quickly loose control

• Handle it responsibly!


What about Twitter?

• Think about the amount of news passing over an innocent tool like the iPhone.

• Learn to use Twitter and similar apps as a strategic weapon.

• Build these into your plan


For Example…

Imagine the power of having your great news Tweeted and Re-Tweeted.


For Example…

Imagine the kind of customer support or strategic sales weapon a tool like Twitter could be.


What about Social Networking?

• LinkedIn and Facebook can be some of your

greatest business tools.

• Learn how to use them appropriately.

• Place someone in charge of moderating.• Make it part of your plan.


Social Networking; an example

• There are key editors who

will respond to Facebook or Twitter before anything else.

• Imagine that advantage when you have social media built into your plan • Cemaphore’s NY Times

story was won entirely through Facebook.


For Example….

• There are analysts, editors and leads that show up on Facebook and LinkedIn that you wouldn’t find in any other location.

• knowing this puts your firm in the lead.


We’d like to tell you more!

• We are team Snapp Conner PR

• The number one tech agency in Utah (according to Business Connect) and the agency leading the way in the uses of social networking in PR.

• You can find us on Facebook, Twitter, and LinkedIn. Thanks for listening!

http://snappconner.com/


http://snappconner.com

http://snappconner.com

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