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1

SNDT Women’s University (Sndt.digitaluniversity.ac)

Premlila Vithaldas Polytechnic

Syllabus – Diploma in Travel and Tourism

SNDT Women’s University 1, Nathibai Thackersey Road,

Mumbai 400 020

Revised – 2008

2

DEPARTMENT OF ADMINISTRATION SERVICES

DIPLOMA IN TRAVEL AND TOURISM

Premlila Vithaldas Polytechnic

S.N.D.T Women’s University

Juhu Rd, Santacruz (West)

Mumbai- 400049

University Syllabus Format

Faculty Name- Commerce

Diploma in Travel and Tourism.

Semester - I

Paper Code

Subjects L P/T D TP TW P/V T Credits

1.1 Profile of Tourism Industry

4 - 2.5 75 25 - 100 4

1.2 Cultural Heritage-I 4 2 3 100 25 25- 150 5

1.3 Indian Geography & Places of Interest

4 - 2.5 75 25 - 100 4

1.4 English-I 4 - 2.5 75 25 - 100 4

1.5 Personality Development

Audit Course

1.6 Tutorials/Library 4

Total 16 6 10.5 325 100 25 450 17

Paper Code


2.1 Elementary Book

Keeping

4 - 2.5 75 25 - 100 4

2.2

World Geography &

Places of Tourist

Interest –I

4 - 2.5 75 25 100 4

2.3 English-II 4 - 2.5 75 25 -- 100 4

2.4 Computer Application 2 2 50 25 -- 75 3

2.5 Tourism Infrastructure 4 - 2.5 75 25 - 100 4

2.6 Tutorials/Library. 4 - - - - - -

3

Semester - II

Semester - III

Semester - IV

Total 18 6 10 350 125 -- 475 19

Paper Code


3.1

World Geography &

Places of Tourist

Interest –I

4 - 2.5 75 25 100 4

3.2 Business Communication

4 - 2.5 75 25 100 4

3.3 Travel Agency Management

4 - 2.5 75 25 -- 100 4

3.4 Organization of Tourism Industry

4 - 2.5 75 25 -- 100 4

3.5 French-I 2 2 50 25 - 75 3

3.6 Tutorials/Library. 4 - - - - - -

Total 18 6 10 350 125 -- 475 19

Paper Code


4.1 Entrepreneurship 4 - 2.5 75 25 100 4

4.2 Destination Planning 4 - 2.5 75 25 100 4

4.3 Air Fare and Ticketing – I

4 - 2.5 75 25 -- 100 4

4.4 Human Resource Management

4 - 2.5 75 25 - 100 4

4.5 Environmental Tourism and its Impact

4 - 2.5 75 25 - 100 4

4.6 French-II 2 2 50 25 75 3

Tutorials/Library 4

Total 22 6 12.5 425 150 -- 575 23

4

Semester – V

Prerequisite before student does Internship- 98 credits

Semester – VI

Paper Code


5.1 Marketing and Sales 4 - 2.5 75 25 100 4

5.2 Accommodation

Industry

4 - 2.5 75 25 100 4

5.3 Air Fare and Ticketing – II

4 - 2.5 75 25 -- 100 4

5.4 Travel Documentation 4 - 2.5 75 25 - 100 4

5.5 Tour Operation Management

4 - 2.5 75 25 - 100 4

5.6 Tutorials/Library 4

Total 16 4 12.5 375 125 500 20

Paper Code


6.1

Internship Training in Travel Organization Internship Feedback From Industry Internship Feedback From Teacher Internship Report and logbook from student

18hrs 100

x 3

=

300

4x3=12

6.2 Final Project .

20 100 4

6.3 Tourism planning 10 hrs 100 4

Total 500 20

5

Semester-I

Paper Code


1.1 Profile of Tourism Industry

4 - 2.5 75 25 - 100 4

SrNo

Topic / Subtopic Hrs Percentage

1 Origin, Growth & Development of Tourism

Facts of Indian Tourism. Behavioral Profile, Main Sections Of

Tourism Industry, Intermediaries. Integral Parts of Tourism

,How Above Factors Help To Promote Tourism

03 06

2 Tourism Phenomenon

Definition of Tourism, Tour, Tourist, Excursionist, visitor, Traveler

International Tourism - Inbound and

Outbound Tourist - Destination,

Origin. , Networks & Outlets Media - Indian Tourism

06 10

3 Evolution of Tourism Ancient era - Pre & Post world war 11 - Thomas cook (Grand

circular tours) - Development of tourism in India pre / post

independence - Present status of Tourism in India. ,

Importance of Information Services in Tourism

05 08

4 Importance & Socio-Economic Significance at 4ational &

Global Level, Utility & Impact of Communication on

Tourism in India

04 10

5 Importance & Political Significance at 4ational & Global

Level.

06 06

6 Constituents of Tourism Industry - Primary Constituents -

Secondary Constituents.

5 A's of Tourism, Attraction & Accessibility, Accommodation,

Amenities

04 08

7 Forms & Typology of Tourism

Basic Motivation for Tourism Nature Based, Leisure , Social &

Cultural - Sports

Man-made Attractions, Recreational & Wild life

Business, Shopping & Adventure Pilgrim Tourism & New

Trends (World & India)

Political, Health, VFR-Senior Citizen, Sustainable Tourism,

Alternative Tourism - Eco tourism, Agro-rural tourism. Ethnic

tourism

24 36

6

8 Impact of Tourism

Economic, Employment generation, for ex. Multiplier effect,

leakage, infrastructure development - Social and cultural

political impact - Standard of living, passport to peace,

international understanding, national integration.

06 12

9 Travel agent & Tour operator Definition, Meaning & Nature

– Role of Travel Agent and Tour Operator in tourism.

- Basic qualities

02 04

TOTAL HOURS 60 100

7

Sr

No


1 Brief history of India (Brief account of History, major rulers and their contribution

in Indian culture & architecture)

Ancient Indian History

Indus Valley

The Aryan

The Maurya

The Gupta

Medieval Indian History

Modern Indian History (British)

08 14

2 Caves, Temple & Fort Architecture: Features, Evolution,

Styles- Indo Islamic Architecture , British Architecture

Significance to tourism

08 12

3 Religions of India (the origin, spread, doctrine practices, important places of pilgrimage)

Indus valley- Cult of mother goddess, Races of India

Worship of nature and its

Development.

Hinduism and Caste System

Islam

Buddhism

Christianity

Sikhism

Jainism Zoroastrianism

12 16

4 Iconography (Sculptures):

Meaning & Importance/ Hindu iconography/ Gods in Vedic

age/ Gods/ Goddesses/ Stories/ Legends/ Dasavatras/

Iconographical representation / Buddhist Iconography:

Dhyani, Manushi, Gautam, Future Buddha’s / Jain

Iconography: Tirthankars, Gomateshwar Bahubali, )

08 16

5 Indian Constitution and its main features:

Flag, Anthem, Emblem, Bird, Animal

02 05

6 Indian Fairs & Festivals: Introduction/ Difference between

calendar and organized festivals/ Religious. State wise

Festivals: Origin, practice, celebrations/ Festival’s influence

on Tourism and its promotion

12 16

Paper Code


1.2 Cultural Heritage 4 2 3 100 25 25- 150 5

8

7 Indian Handicrafts: Style/Technique of

Production/Description/Centers of Productions/Textiles & its

types/ Carving: Stone, Ivory, Metal, Wood /Leather craft &

others

Indian Paintings: Any two styles / famous painters

Yoga: Philosophy & Practices

12 16

8 Indian Music:

History, development : Types, Concepts of Raga And Taal,

Musical Instruments ( Wind, string)

08 16

9 Dances of India:

Classical Dance Types: History, style, costume, famous artists

( Bharat Natyam, Katthak, Kathakali, Oddissi, Manipuri,

Kuchipudi / Folk)

Indian Theater & Cinema: Well known Artists, Features &

Significance to tourism

12 16

10 Cuisine: Different Styles & its influence 08 18

11 Famous Literary Work: Indian Epics, Literature-Sacred &

Secular. Gandhian Philosophy.

02 05

TOTAL 90 150

9

Sr

No


1 India (Map work)

Physical division,

Political division.

06 10

2 India’s Biodiversity

• Ecology of India

• Forest Wealth

• Floral plants

• Fauna

• Environmental concern Deforestation

• Land degradation

• Water

• Pollution

• Fisheries

• Nature conservation

• Wildlife preservation

08 09

3 Geographical Distribution

• Topography

• Climate, Weather

• Seasonality in tourism and

• Destinations

• Accessibility

08 12

4 Major cities and 3 letter codes

06 10

5 State wise 4orth, West, 4orth Eastern, East and South

Indian States

Brief historical background.

• Monuments, Forts, Palaces Temple & cave

• Hill resort.

• Beach resort.

• Wildlife Sanctuaries, National parks.

• Island resorts.

• Cultural centers / Museum and art galleries

30 52

Paper Code


1.3 Indian Geography & Places of Interest

4 - 2.5 75 25 - 100 4

10

• (Fairs and festivals centers, dance & music)

• Dress, custom, language and staple cuisine.

• Ports, River valley projects.

6 The impact of tourism on various sectors 02 5

7 Tips on health & safety 02 02

TOTAL HOURS 60 100

11

Sr No Topic / Subtopic Hrs Percentage

1 Pronunciation

Authentic pronunciation Rules & Pitfalls

02 04

2 Vocabulary building.

Enriching word power

Word Definition & Formation

Words related to travel

Synonyms & Antonyms

Use of Dictionary

04 08

3 Sentence Definition & Formation

Elements – phrases & clauses

Phrase structure and clause structure , transformation of sentences

Three basic patterns of sentences Kinds and parts of sentences

Constructing correct & effective sentences

Mechanics of writing.

04 08

4 Punctuations

Punctuations

Punctuation pitfalls & how to avoid them

02 08

5 Reading

Kinds of reading

News Paper reading

06 04

6 Grammar:

Different Parts of Speech

Articles

Nouns – Definition, Types, Gender, Number

Pronouns

Adjectives- Kinds, Degrees of Comparison

Verbs

Auxiliary & Ordinary

Agreement of verbs & subject.

Gerund Words

Tenses

Adverbs

Prepositions

Conjunctions 22 28

7 Voice

Active & Passive

When to use

Transformation of voice vis-à-vis

04 08

8 Speech 04 08

Paper Code


1.4 English-I 4 - 2.5 75 25 - 100 4

12

Direct & Indirect

When to use

Transformation of voice vis-à-vis

9 Oral communication

Introducing yourself, Report an incident & event narration, Ten

conversational problems & How to solve them

10 15

10 Comprehension 02 5

TOTAL HOURS 60 100

13


1 Definition, Meaning, Constituents, Personality Traits, Johari

window

02 04

2

Importance of life Skills

7 Critical life Skills – To develop personality Skills

02 4

3 Concept of Self –Self awareness, Self esteem, Self image

02 04

4 Personal Grooming. Make awareness an asset. Importance of

Grooming in profession. Physical appearance and impression

Selection of clothes and accessories including Sari draping, Poise,

Posture, Manners and Etiquette, Hygiene and Grooming practices

like manicure, pedicure, skin and hair care. Yoga

17 23

5 Goal Setting – Goals in Career /life. Setting, Planning and Direction

with the help of strengths and deficiencies.

02 04

6 Time Management-Importance of time Management, How to

manage time. Factors affecting time loss, Time Matrix, Urgent V/s

Important jobs.

02 04

7 Interpersonal skills and Group Dynamism- Understanding groups,

effective participation in group forums, Successful personal

practices, Need of We instead of I, Positive Thinking, Giving and

Receiving Compliments, Dealing with Criticism

04 06

8 Stress Management - Successful person finds ways to manage

stress.How ?

02 04

9 Negotiation and Conflict Management-Concept, Approaches 02 05

10 Attitude Building –assessing oneself,factors responsible, a practical

treatise, SWOT analysis

04 05

11 Motivation-Different ways to motivate yourself 02 04

12 Group Discussion/ Role Play 04 8

TOTAL HOURS 45 75

Paper Code


1.5 Personality Development

Audit Course

14

Semester-II

Sr

No


1 Book keeping- meaning/ objective/ importance/ utility 02 02

2 Principles of double entry

04 06

3 Classification of accounts – personal/ real / nominal 04 06

4 Journal – meaning / steps in preparation and Performa /

practical problems.

06 06

5 Ledger – meaning / steps in preparation and Performa /

practical problems.

06 04

6 Cash book and petty cash book- meaning / steps in preparation

and Performa / practical problems. on simple cash book , two

column, three column with emphasis on contra entries.

04 06

7 Bank reconciliation statement – meaning, reasons for

reconciliation, simple problems.

06 06

8 Final accounts – trial balance / balance sheet.

10 24

9 Tools of accounting – Types of cheques / drafts / credit cards /

vouchers / travelers cheques / e transactions.

05 08

10 Bills of exchange. Types and their definitions 02 08

11 Billing and Settlement Plan 05 10

12 Tally for Tourism accounting (to be taught during tutorials) 06 14

TOTAL HOURS 60 100

Paper Code


2.1 Elementary Book

Keeping

4 - 2.5 75 25 - 100 4

15

Sr

No

Topic / Subtopic Hours Percentage

1 World division –

Continents, oceans, types of geography, longitude and latitude,

landforms. Atmosphere, layers of the earth.

02 06

2 World Climate zones(countries under these zones)

Tropical. Dry/ Mesothermal Humid, Micro Thermal Humid,

Polar

02 4

3 World time zones & travel time 24 hrs. Time clock/international date line. Airline time table,

world time zone and difference, 3 letter code/ airlines transport

to & within the country

04 10

4 Travel guides & tariffs, major air, sea, Rail, road travel,

major international airline, their routes, growth, charters

& operation

04 08

5 Present status of tourism in all the countries- Major

countries around the world with their capital and important

cities

06 08

6 IATA geography-IATA I-II-III/3 letter city codes/ 2 letter

airline codes 06 14

7 Profile of each continent – Asia, Australia, 4ew Zealand &

Islands of the Pacific.

Map work.

Region, Landforms/Landscape, Location, Mountains,

Waterfalls, Gorges, Rivers, Lakes, Hot Springs, Ice fields etc.

04 08

8 Major tourist destinations – as mentioned above.

All these should be studied under- location in world continent,

/ Capital/ currency/ general information (People, religion,

language, flora & fauna, economy) / cuisine / Best time to

visit/./ Shopping/ Culture & Landscape/ Major tourist

attraction/ Special sports/ fairs & festivals etc.

32 42

TOTAL HOURS 60 100

Paper Code


2.2

World Geography &

Places of Tourist

Interest –I

4 - 2.5 75 25 - 100 4

16

Paper Code


2.3 English-II 4 - 2.5 75 25 -- 100 4

Sr

No


1 Fundamentals of Communication

Definition/ Importance,Objectives of Communication

Basic forms and Modes of Communication-

Their advantages and disadvantages

Process

Media Channels

Barriers

Dealing with the Barriers

06 12

2 Types of Communication

Importance

Different Approaches

Verbal and Nonverbal

Written and Verbal

Making Oral Presentations

Barriers

08 14

3 Attributes of Communication-7 C’s of Communication 4 08

4 Speaking, Listening, Writing, Reading

Define, Develop, Improve Skills

Speech and Debate

10 21

5 Communication and Public Relations.

Terms & situations Elements of Good Talking

As a guide/visitor/travel agent/customer query

Describing places, people of tourist interest

Enquiries & responses from travel desk

08 20

6 Telephone Etiquette- How to talk. 5 5

7 Essence of Public Speaking 13 20

TOTAL HOURS 60 100

17

Sr

No


1 Computer fundamentals- Over view to computer System

Operating system: DOS &Windows

Application Software

Representation of data.

(Students are expected to identify the components of computer &

peripheral devices)

04 05

2 Operating Windows

Starting Windows

Exploring the desktop

The start button

Moving & sizing Windows

Arranging Windows

Shortcuts

Shutting down Windows

Windows Tools

My computer

Windows Explorer

Copying files

Creating, Renaming & Deleting folders

Creating, Moving, Renaming & Deleting files

Find folders& files

Word pad

Opening & saving File

Editing Document & formatting Text

Previewing &printing Document

Recycle Bin/Help.

04 06

3 MS Word

Introduction to office tools& word processing

Creating & formatting a document.

Auto text/ complete/correct

Grammar & Spell Check

Changing font & type sizes

Inserting & sizing a document

Opening & saving a document

Printing & previewing a document

Finding& replacing text

Creating & removing the Hyper link

08 12

Paper Code


2.4 Computer Application 2 2 50 25 -- 75 3

18

Creating reports & tables

Template(letter, Fax, Memo, Report)

(the student should complete at least 2 assignments which cover

various features of word processing)

4 MS – Excel-

Introduction to Electronic Spread sheet

Introduction to Microsoft Excel Creating & formatting a

Worksheet

Inserting Data into Worksheet

Entering Formulas & functions

Types of charts

Creating charts

Moving & sizing charts

copying charts

using Auto Fill

Splitting Windows & Freezing Panes

Using goal seek

(The student should complete at least 4 assignments which covers

various features of excel including insertion of excel workbook

Ms word).

06 10

5 MS Power Point –

Introduction to Presentation Program

Introduction to MS Power Point

Creating Presentation

Features of Power Point

Auto Content Wizard

Viewing & Editing a Presentation

Inserting Moving Hiding & Deleting Files

Inserting Pictures & Clip Art

Opening Saving & Printing a Presentation

Creating & Enhancing a Table.

Slide Layouts

Modifying the Slides & Title Master

Adding Transition & Build Effects

(The student should complete at least 4 presentations which

covers features of power point).

7 12

6 Internet & Email Application –

What is Internet

History & uses of Internet

Connecting to Internet

Dial up Access & Direct Access

Domains & Address

DNS & IP Address

Using the World Wide Web

Internet Browser & Browsing the Web

Services on Internet

Email services

Search Engines

Chat Services

07 15

19

(Every student will surf the internet For at least 2hrs. She should

be able to create an account sending Email& ability to search the

required information using Internet)

7 Tally

Cash book

Bank book

Ledger Account

Debtors

Creditors

Sale register

Purchase register

Balance sheet

(Maintaining of accounts)

7

15

Total 45 75

20

Sr

No


Importance of Infrastructure in Tourism- Evolution, 4eed

for Development of Infrastructure

02 04

Transportation – An integral part of tourism industry.

The three main types- Surface Transport-Road and Railways,

Network, Operations and their contribution and the role played

by them in Tourism industry

02 04

Roads 4etwork of Roads- National and State Highways,

Luxury coaches, Different kinds of Special Passes available.

Advantages and Disadvantages of Road transport

Case studies -Volvo Role of small transport services

08 14

Car Rentals

Role, functions & options Major Transport Operators in India-National, State, Others, Highways

08 14

Railways – Importance of Railways in tourism

Services and facilities offered by railways to the modern traveler

and tourist Different types of Railways- Special Trains-Rajdhani and Shatabdi Luxury Tourist Trains- Palace on wheels, Deccan Oddessy, Heritage on wheels, etc Toy Trains- Darjeeling, Matheran Special railway passes

12 18

Water transport –As an important mode of transport Forms of travel on water- Ships, Hovercrafts, Ferries, Ocean Cruises etc Cruise Tourism - Different Types of Cruises, Importance of cruise in modern travel, Contribution of cruises in Tourism Promotional packages.

12 18

Air Transportation- Its Contribution to the development of Travel and Tourism Role and function of National and Domestic Carriers/Feeder Airlines, Growth of Private Airlines- Their present status and growth. Their contribution to tourism Industry.

Case Studies- Air India, Indian Airlines, Alliance Air, Jet

Airways, Sahara – their growth & present status

14 18

Cable Cars- their growth & present status. Its influence on

travel and tourism. Case Studies

04 10

TOTAL HOURS 60 100

Paper Code


2.5 Tourism Infrastructure 4 - 2.5 75 25 - 100 4

21

Semester - III

Sr

No


1 World time zones & travel time In the continents of North America- USA, Canada, Mexico.

Central America and Caribbean Islands.

South America.

Europe- Scandinavian Countries, West Europe, East Europe,

Mediterranean countries

Africa and Indian Ocean Islands

Airline time table, world time zone and difference, 3 letter

code/ airlines transport to & within the country

3 letter city codes/ 2 letter airline codes

10 25

2 Climate zones of the above regions

02 10

3 Travel guides & tariffs, major air, sea, Rail, road travel,

major international airline, their routes, growth, charters

& operation in the above mentioned region.

06 10

4 Present status of tourism

04 08

5 Profile of above mentioned region –Map work.

Region, Landforms/Landscape, Location, Mountains,

Waterfalls, Gorges, Rivers, Lakes, Hot Springs, Ice fields etc.

06 10

6 Major tourist destinations – as mentioned above.

All these should be studied under- location in world continent,

/ Capital/ currency/ general information (People, religion,

language, flora & fauna, economy) / cuisine / Best time to

visit/./ Shopping/ Culture & Landscape/ Major tourist

attraction/ Special sports/ fairs & festivals etc.

32 47

TOTAL HOURS 60 100

Paper Code


3.1

World Geography &

Places of Tourist

Interest –I

4 - 2.5 75 25 100 4

22

Sr.

No


1 Introduction to business communication

1. Role of communication in Business

2. Importance of communication skills in Business

02 04

2 Public relations-define, application. tools –advertising and

direct response, sales promotion

06 08

3 Main forms of Business communication

Business communication strategies 02 04

Letters- Kinds, Style, Personal 06 10

4 Business Letters-Kinds of Business letters order letters, claim

letters, Runtime request, Sales letters 12 18

5 Report-frame work, types, elements and the text of report 06 08

6 Proposals-Definition, format of proposal, writing well

organized and effective proposals 04 08

7 Advertisements- Introduction, how to write ads, drafting and

sending ads 04 08

8 Memorandum-Fundamentals, definition, types of formats for

writing memos 04 08

9 Resume and cover writing, planning resume structure and

content. Electronic resume 06 10

10 Interview skills-Planning a career, pre and post interview

skills, what not to do during the interview

Telephone skills-what to talk

06 10

11 Group communication advantages and disadvantages 02 04

TOTAL HOURS 60 100

Paper Code


3.2 Business Communication

4 - 2.5 75 25 100 4

23

Sr

No


1 Travel Terminology - Phonetic alphabets/Travel agency terms

& definitions Abbreviations

02 02

2 The travel Agent & tour operators

Role & function/Difference between Tour operators & travel

agent/ /History of Travel Agents present status of Travel agents

in India & abroad/Major travel agent & tour operator in world&

in India.

04 06

3 Setting up a Travel Agency-IATA & 4on- IATA

Infrastructure & financial requirement/Approvals of concerned

organizations/Recognition & licenses/

Benefits & incentives

06 08

4 Travel business

Business

organizations./proprietorship/partnership/corporation/franchiese.

02 06

5 Management. task in a Travel agency

Acquiring product knowledge/ managing information/ ensuring

infrastructure & support services.

05 08

6 Depts. Of Travel Agency & its functions

International & domestic passage booking/ Documentation unit/

reservation unit/ Visa unit/ sales unit/ tour operation.

05 08

7 Functions & services of Travel agency

Reservation of domestic & international Airlines/ Hotel

booking/ railway. Reservation. Cruise booking/ car rental/

supplying luxury coaches/ passport documents/ Visa processing/

Foreign exchange formalities/ travel insurance/ tour packaging.

ticket stock reporting-payment default and its consequences

08 12

8 Sources of income. - Commission/ incentives/ overheads/

service charges. 06 10

9 Business requirements and Commercial skills vision, enough

money, and financial competence, well trained staff& staff

compensation, good understanding of IT trends, a smooth

internal organization, good negotiation skills, market

information and intelligence, a balanced product mix, creativity

06 10

10 Characteristics Attributes & skills- desirable Characteristics,

creating love for the job, communication skills, service

mindedness, patience and a cool head.

02 04

11 Qualifications-multicultural background, language skills, good

organizational skills, professional integrity and ethics, good

knowledge of geography, finance, accounting and management.

02 04

12 Customer care. – Providing quality services/ handling customer

complaints.

02 04

Paper Code


3.3 Travel Agency Management

4 - 2.5 75 25 -- 100 4

24

13 Handling and security of documents. & Consumer

protection.- passport, visa etc.

02 05

14 Railway Reservations. - Railway Reservation &

cancellations/promotional fares/ circuit fares.

02 04

15 Business Travel-Client profile, selling business travel, technical

aspects, accounts receivable, travel agent, combined business

leisure travel

02 05

16 Booking a hotel. - Booking & cancellation/ issuing travel

vouchers.

02 02

17 Payment modes. - Cash/ Cheque/ credit cards. 02 02

TOTAL HOURS 60 100

25


1 4eed of the organization Types of organizations

Requirement of the organization

04 06

2 International organizations

(Introduction, History Membership,

Offices, Aims, Roles, Functions,

Organization Structure, Benefits)

WTO

IATA

ICAO

PATA

SAARC

ICCA

SITA

FIATA

IH&RA

IHA

ASTA

UFTAA

WTTC

IUOTO

19 30

3 4ational organizations

TAAI

IATO

ASI

TOA

TODA

AAI

Shipping Corporation

TFCI

FHRAAI

15 25

4 Study of Dept. of Tourism - Government of India.

Set up

Organization structure

Role, functions. Objectives

Offices

06 9

5 Study of State Tourism Dept

Set up



Offices

06 10

Paper Code


3.4 Organization of Tourism Industry

4 - 75 25 -- 100 4

26

6 Study of ITDC

Set up



Offices

06 14

7 Training & Development opportunities& career options n

tourism industry

Need for training

Career options & growth

04 06

TOTAL HOURS 60 100

27

Sr.

No


General idea about French language and its special features

Alphabets and their pronunciations- Vowels and combination of

vowels and their pronunciation- Basic phonetic rules- liaison

04 02

Numbers1-100

Days of the week, Months of the Year, Seasons

08 8

. Money, Time.

Vocabulary related to Money and Time

03 04

The Article

Indefinite and definite-Contracted- Partif

06 07

Nouns – Masculine and Feminine- Singular and Plural;

Pronouns

05 08

Verbs and their conjugation 06 08

Prepositions and Adjectives- Kinds and how to use them 04 05

Formation of Simple Sentences and Question and Answers in the

Affirmative, Negative, Interrogative, Assertive

Translation of simple sentences from French to English and English

to French

10 12

Vocabulary related to Family, Parts of the Body ,House, Colour,

Furniture, Professions, and small talk

10 12

Names of Countries 02 04

Opposites 02 04

Total 60 75

Paper Code


3.5 French-I 2 2 50 25 - 75 3

28

Semester - IV

Sr

No


1 Profiling entrepreneurs and enterprising people :

What is an entrepreneur / enterprising person ,

Importance of small business / Sole business / Partnership.

Importance of large business Organizations /Co-operatives /

Companies: Public & Private Limited.

Entrepreneurial Characteristics.

How to access your enterprising abilities.

06 12

2 Women as Entrepreneurs- definition, importance,

functions and role of women entrepreneur, problems,

strategies for the role of women entrepreneur, secret

behind women’s success, the most powerful women in

Indian business.

Case Studies.

12 15

3 How to think like an Entrepreneur :

Where do creative ideas come from?

Overcoming creative blocks : Creativity warm ups , Exercises to

stimulate your creativity

08 13

4 Entrepreneurship opportunities in Hospitality and Tourism

Industry

Being an enterprising employee (An Entrepreneur)

Accepting contract or fee for service employment

04 8

5 Becoming an Entrepreneur

Buying an existing business

Buying a franchise business

Starting your own business

Legal requirements to set up a new enterprise

Laws and regulations adopted by the various state and

government bodies with relation to tourism and tourist as

Consumers

Shops and Establishment Act

Agencies that help in formulating and financing such projects.

20 27

6 Working from home

Growth and Development of the home based work environment

10 25

Paper Code


4.1 Entrepreneurship 4 - 2.5 75 25 100 4

29

Benefits & challenges of working from home

Tips for home based workers

Profile & case studies of successful home based careers

TOTAL HOURS 60 100

30

Sr. No Topic / Subtopic Hrs Percentage

1 Destination

Meaning, Types &Bases

02 02

2 Geographical influences.

History & culture, Recent Trends

02 05

3 Importance of Planning.

Definition

Scope

Nature

Needs

UN Conference

04 08

4 Planning Strategies

Coordinated planning

Planning process

Assessment of tourist demand & supply

Time factors.

06 10

5 Identify Destinations & Policy Models-

Establishing objectives

Territorial planning

Administrative planning

06 10

6 Public & Private Sectors 04 08

7 Investment Sources

Financial planning

02 05

8 Government role in planning.

National & State Level Plans in tourism development& their

significance

Tourism planning on India Introduction to five – year plans

04 08

9 4ew Destinations & Development Funds.

Monitoring Progress.

02 02

10 Significance of plans in Destinations Development

Tourism Marketing & Research

Types of market research.

04 05

11 Data Collection, Use Of

Data, Market research in Planning

Travel Statistics

Statistics for planning.

08 12

Paper Code


4.2 Destination Planning 4 - 2.5 75 25 100 4

31

Categories of tourism Statistics.

Method of measurement

General problem of measurement

12 Development of plans for destination.

Site selection as per type of destination & required permission

& ownership

02 03

13 Basic Infrastructure-

Accessibility. Transport

02 03

14 Accommodation- types as per destination

Amenities & facilities Modernization Comfort & cost

02 02

15 Seasonability - Effects of destination & tourism, 02 03

16 Human resource planning. Maintenance, staff & other

services Management of destinations

02 02

17 Expansion as per recent trends Sustainability & need for tourism competition

Successful promotion- measurement & examples

02 02

18 Case studies

Incredible India

Gods own country

Truly Malaysia

Maharashtra unlimited.

4 10

TOTAL 60 100

32

Sr.

No


1 Introduction to AIR FARES &TICKETING. 02 02

2 FAMILIARISATION OF OAG i.e. OFFICIAL AIRLINE

GUIDE. Flight

Booking And Routing, Minimum Connecting Time

10 10

3 Elapsed Transportation time 03 04

4 Familiarization of PAT

Fares for different classes of service i.e. F, C & Y Routes

04 08

5 Fare Calculation

Global indicators for international travel EH, WH, AT,PA, AP,

PN,SA.TS,RU & FE

04 08

6 Fare Constructions

The Rules of Global Indicator and Maximum Permitted

mileage Allowance in TPM deduction

Carry out higher intermediate point check in

Calculating the fare applicable to the fare component

Checks

One way backhaul and Circle trip minimum

IATA Rate of Exchange to use for converting to LCF & NUC

24 25

7 Travel in different classes

One Way and Return Journey

Outbound and Inbound

10 10

8 Limitations and Restrictions of Travel

Indirect Travel and Travel via Europe

05 07

9 Baggage Allowance 04 08

10 Promotional Fares

Student fares

04 08

11 Issuance of Tickets 06 10

TOTAL 60 100

Paper Code


4.3 Air Fare and Ticketing – I

4 - 2.5 75 25 -- 100 4

33


Introduction to Management and Human Resource

management - Importance, Definition and Concept

Evolution

Values

Goals

Standards

Resources

01 05

Process of Management

Planning

Organizing

Directing

Controlling

Evaluation

15 20

Decision Making 02 06

Personality theories-Self Actualization Theory- Maslow Hertzberg

Theories

Dispositional Theory

05 05

Fayol’s Principles 02 05

Group Dynamics 02 05

Motivation 02 05

Conflict Management\ 02 05

Organizational Change 02 05

Subsystems of Human resources-

Manpower Planning

Job Description

Recruitment – Internal and External

Selection Process

Induction

Performance and Potential Appraisal

Counseling

Training and Development

Compensation and Rewards

Organizational Development

24 30

Co-ordination 01 04

Leadership 02 05

TOTAL 60 100

Paper Code


4.4 Human Resource Management

4 - 2.5 75 25 - 100 4

34


1 Environmental Systems- Introduction and definition, Structure and

Components of environment, Functions. Human Interference 08 15

2 Environmental Tourism- Nature and Concept 04 07

3 Need for environment friendly Tourism: Environmental Base 06 08

4 Environmental Stress- Carrying capacity and Negative effect of Tourism 08 10

5 Conservation 06 10

6 Eco Tourism concept, characteristics. 05 08

7 Environment aspects planning 04 08

8 Challenges before India 04 08

9 Remedial Measures and Environmental protection Laws in India 06 14

10 Global Efforts –World Summit on Eco Tourism 04 07

11 Case Studies- Himalayas, Artic Region, etc. 05 05

TOTAL 60 100

Paper Code


4.5 Environmental Tourism and its Impact

4 - 2.5 75 25 - 100 4

35

Sr.

No


1 Vocabulary related to Travel-Modes of Travel and Transport-

Vocabulary used while Traveling by various means of Transport-

Air, Bus, Road, and Rail.

10 12

2 Vocabulary related to Hotel and Restaurant – Names of various

meals and drinks during Breakfast, Lunch, Dinner.- List of

vegetables and fruits, wines Cheese, poultry etc commonly used.

10 12

. 3 Different countries Ticket Booking, Hotel Reservations and

Cancellations

10 12

4 Directions- Giving and Taking. 06 06

5 How to read and write Passport Details 08 10

6 Verbs and their conjugation according to their tenses. 04 06

7 Opposites 02 05

8 Translation of French to English and English to French. 10 16

Total 60 75

Paper Code


4.6 French-II 2 2 50 25 75 3

36

Semester – V

Sr. No Topic / Subtopic Hrs Percentage

1 Concept of Marketing Approaches to the study of marketing (conceptual & modern).

Differences between marketing & selling.

Concepts of service marketing - characteristics of services &

their classification, marketing mix.

05 12

2 Product Life cycle & Marketing strategies:

Concept of tourism, Product development.

Pricing of different tourism packages.

Promotional techniques.

10 14

3 Understanding market & the consumer

Identifying market segments and selecting target markets

Channels of distribution Marketing communication mix -

five major modes of communication, their advantages &

disadvantages

08 12

4 Market Research

Desk research, Field research: Sources of information:

Journals, periodicals, magazines, newspaper, directories, guides

Books, Maps, etc,

Investigation surveys & forecasting: Consumer Behavior

Presentation of Research findings & use of research findings.

Marketing of Airlines, hotels, travel agencies etc.

Conference & convention marketing, Exhibition planning,

Financial Structure, F & B planning, Transportation etc.

10 18

5 Developmental role of marketing –

Role of public organization

Role of local bodies

Role of NGO

Socially responsible marketing

Social marketing

10 15

6 Public relation

Concept

Significance

Technique

05 07

7 Selling

Meaning of selling, steps in selling

06 10

Paper Code


5.1 Marketing and Sales 4 - 2.5 75 25 100 4

37

Qualities and role of Professional

Sales person

Sales technique

Product knowledge

Customer contact

Telephone sales

Converting shoppers to buyer

USP

Concept of outside sale a

Closing the sale

8 Customer service Orientation

Personal Grooming

Code of conduct

Do’s & Don’ts

Telephone Manners

02 02

9 Brand

What is Brand?

Building Brand identity.

Brand Asset Management.

04 10

Total 60 100

38


1 Introduction to Hotel & Catering industry -Evolution,

importance its development, growth & present day scenario.

International & national perspective, their types, salient features.

02 06

2 Hotel & Restaurant gradation & classification-bodies responsible

for grading norms for classification

02 05

3 Infrastructure requirements of the hotel industry – necessary

factors which affect the supply & demands, current trends of

accommodation, licenses & permits , Rights & Liabilities of hotels

04 08

4 Hotel & its Administration-types of ownership /individual, chain,

lease & joint venture, Franchisee

04 05

5 Management contracts/ Organization structure-depts. of

approved hotel knowledge of four operating department’s namely

front office, Room reservation procedures, and food & beverage

production. House keeping –function &organization, Food&

beverage Service depts. (Functions & organization structure of each

dept.)

Role of non-operating depts. e.g. Personnel, purchase, store &

finance, engineering & security. etc

04 10

6 Basic Reservation activities 02 05

7 Electronic Front office 02 05

8 Study of major international .&national chains-style of

operations e.g. Hilton, Sheraton, Ritz & Marriots, Taj, ITC, Oberoi

& present trends. Case study on any one chain.

Comparison of pvt & public section in India. Pvt. Chains Taj,

Oberoi etc. Public sector- Ashok hotels& other state govts. Operated

hotels.

Role of unorganized sector in tourism industry

04 08

9 Supplementary accommodation

Apartments, House Boats, Tents, Dharamshallas, etc

Role of unorganized sector in tourism industry

04 10

10 Future trends in the hospitality industry & the required

strategic planning-future challenges for the hotel for meeting the

burgeoning tourism trends. Mktg. strategies. Different types of

packages offered by hotels

02 04

From Travel agents perspective

11 Accommodation: Concept of Various kinds of Accommodation, ,

Difference between hotel and Supplementary accommodation,

06 12

Paper Code


5.2 Accommodation

Industry

4 - 2.5 75 25 100 4

39

Classifications of Hotels.

Schemes -classification, categorization and registration

12 Automation and hotel reservation by the travel agency 08 10

13 The accommodation product and the guest. 02 02

14 Qualities of a Travel Desk personnel 02 04

15 Duties of a Travel Desk personnel 04 04

16 Dealing with guest problems 04 08

17 Future trends in the hospitality industry & the required

strategic planning-future challenges for the travel agencies for

meeting the burgeoning tourism trends. Mktg. strategies. Different

types of packages offered by travel agencies.

06 12

TOTAL 60 100

40


1 Overview/Review of Air Fare and Ticketing. 06 06

2 International Air transport Regulation.

Major convention-Chicago/Warsaw.

Freedom of air-interline & online arrangements.

04 06

3 Industry codes, terminology & definition.

Sending information to Airlines

Special Service codes (SSRmessage)

Industry terminology & definitions

Abbreviation

04 08

4 Baggage.

Prohibited items, live animals.

02 04

5 The airport & the flight.

Airport area- landslide facilities, airside facilities.

Seating

Classes of service

In flight service

02 04

6 Airline & Ticketing Fare Construction formula –

Passenger Air Tariff (PAT)

The journey concept-common rooms

02 04

7 Add on concept, mixed class concept- Children & Infant fare.

Prepaid Ticket Advice (PTA)

Special fares

Mixed class Journeys & exceptions to travel in intermediate & First

class

06 12

8 Open Jaw Travel, 08 10

9 Lowest Combination Principle 05 8

10 Round the world Journeys 05 8

11 Taxes, Fees and Charges 06 10

12 Directional Minimum Check 04 06

13 Ticketing-

Traffic documents

Miscellaneous charges Order (MCO)

Multipurpose document(NPD)

04

10

Paper Code


5.3 Air Fare and Ticketing – II

4 - 2.5 75 25 -- 100 4

41

Concept ticketing- E ticketing.

14 Tickets issued against Credit Card and UCCF 02 04

Computers Reservation System - Abacus

TOTAL HOURS

60 100

42

Sr

No


1 4eed for tourism regulation.

International agreement

Impact of barriers on tourism

Ethical responsibility.

04 08

2 Travel Document. Definition of passport & different types of passports,

application & their requirements for a passport, procedure to

obtain a passport..

ECNR- Minor’s passport

Visa - different types of visas, applications ,their requirements

& procedure& necessary Documents

Re-entry permit.

Exit permit.

Visa Waiver Programme

POE- protestants of emigration.

08 15

3 Health Preventive measure.

Rules of health & vaccination for international travel-

Compulsory & recommended, Yellow Fever, Cholera, Malaria.

Health Certificate Health rules of inbound & outbound travel

04 04

4 General preventive measures -Basic rules Food, water, drinks

& nutrition

02 02

5 Custom Regulation

Import & Export

Immigration & customs

Custom formalities & regulations.

04 06

6 Travel Insurance.

Benefits

Policy conditions , claim procedure

Types of insurance

Travel insurance Services

Health

Baggage

Indemnity

Hijacking etc

08 12

7 Taxes.

Airport taxes

Foreign travel tax

VAT etc

Foreign Airport tax

Income tax clearance.

04 06

Paper Code


5.4 Travel Documentation 4 - 2.5 75 25 - 100 4

43

8 The travel information manual.

How to read TIM

Delve information regarding the following- passport , visa,

health, taxes, customs & currency

06 10

9 Foreign Exchange- currency regulation Foreign exchange

regulation for Indians traveling abroad.

04 06

10 Embarkation & Disembarkation cards-

Information required.

Format.

02 04

11 Airport Formalities.

Check in & check out formalities

In flight services

Frontier Formalities- airport

02 05

12 Travel formalities into India

Types of Visa issued by the Govt. of India.

Overseas Embassies

Do’s & Don’ts for Foreign travelers into India

Extension of Visa- FRO(Foreign Registration Office)

Special permits

Tips on international travel.

04 08

13 Regulations concerned to tourism.

Law & order regulations

Police & District officials

Laws on cheating

Laws on Antiquities

Shopping malpractices regulations

Accommodation & catering regulations

08 15

TOTAL 60 100

44

Sr

No


1 Introduction to tour operations

Definition, History Types of tours

Types of Tour Operators

Custom- Designed

Independent, hosted, escorted

Common interest tours

Special interest tours

Terms- FIT & GIT

05 10

2 Tour components.

Transport, accommodation & ancillary services.

04 06

3 Itineraries.

Basic guide lines sight seeing

Meals

Additional tour components

Planning an itinerary

Costing of itineraries –

two types, Special interest itineraries

Variable & fixed cost

Case studies-(Kashmir & Himachal Pradesh, Kerala & South

India, Grand Europe, USA, Australia, Far East, Mauritius &

Singapore, Kenya Safari & south Africa. Euro- America Dual).

10 18

4 Management aspect in tour operations

Preparing voucher

Briefing Escorts & guides

04 06

5 Organizing Pick Up, Transfers& Hotel Check In.

Preparing various checklists

Receiving your guest

Preparations required for receiving guests

Lost or damaged baggage

Arrival transfer check list

Departure transfers

Missing passengers.

05 10

6 Selling tours

Basic techniques, advantages& disadvantages

How to translate feature to benefits.

Sales promotion in tourism

Sales Support Techniques

08 12

Paper Code


5.5 Tour Operation Management

4 - 2.5 75 25 - 100 4

45

7 Introduction to tourism promotion.

Key aspects

Brochure, checklist

Tour brochure, price quotation

Tourist publicity.

08 12

8 Tour Reservation.

Reservation procedure

Reservation documentation & payments

Tour accounting procedure

for FIT

For groups

Group fares & Discounts for Tour Conductors

08 10

9 Tour Booking Condition.

Included & Excluded features

Deposit & payment schedule

Cancellation & Refund Policy.

06 10

10 Hotel Vouchers

Advantages.

04 06

TOTAL 60 100

46

Justification of the changes made while restructuring Sem. Subject Renamed/

4ew

Addition Reason for Addition/

Deletion

I Organization of

tourism industry

Organization of tourism

industry a very

theoretical paper was

found to be a too

difficult to deal with for

the students in the first

semester. It was found

not to be totally pure to

its name but a

combination of

organization of tourism

as well as tourism

infrastructure, so after

consultation with the

faculty it was decided to

split it into Tourism

Infrastructure to be

taught in sem II and

Organization of

Tourism Industry to be

taught in sem III.

Personality

Development

to develop strong

professional traits

II Computer

Application

Aids in preparing

Projects & Research.

Travel Agency . Subject requires a better

understanding of the

travel industry .Shifted

to sem-III

Tourism

Infrastructure

Student learns about the

infrastructure required

and employed by the

tourism industry

III Destination

planning

Subject requires a better

understanding of the

travel industry. Shifted

to sem-IV

Human Resource

Management

A very theoretical

paper requiring the

student to have a better

grasp and understanding

ability. Shifted to sem-

IV

Computer

Application

Shifted to sem-II

47

Travel Agency

Management

Shifted from sem-II

Air Fares &

Ticketing-I

Shifted to sem-IV. This

is one of the most

important papers in the

industry, at present it is

split over the sem III &

IV. As in accordance to

the new syllabus V sem

is the university exam

sem.

Organization of

Tourism Industry

Concentrate on

international and

national organizations.

V Hotel

Management

Shifted to sem-V. This

is a University exam

paper.

Human Resource

Management

It is a theoretical paper.

The students learn the

principles of human

resource management

so that they understand

its application in the

industry and subjects of

V sem

Air Fares &

Ticketing-I

. Shifted from sem III to

sem IV. as AFT-II is a

university paper

Environmental Tourism and its Impact

A rapidly growing

concern of the tourism

industry.

Travel

Documentation

Shifted to sem-V. This

is an important paper in

the industry and as the

student will be going for

internship in the IV sem

it will be applicable.

Marketing&

Sales

Management

Shifted to sem-V. As

student will be going for

internship in the VI sem

it will be applicable.

Destination

planning

The student learns to the

skill of how to plan a

destination

French-I French-II As per the last Adhoc

decision French was

supposed to be split

over two terms but not a

university paper. It was

48

decided to split it over

sem IV and sem VI as

sem V is an internship

term. If sem V is the

University exam sem

then we can split the

paper over sem III and

IV, as sem VI is an

internship sem.

V Internship

Training

Shifted to sem-VI. As

students can then get

placed in the same

organizations where

they were under

training. As requested

by industry.

As per new

Guidelines Sem

V changes into

the University

Examination

Sem.

Entrepreneurship

Development

Shifted from sem-VI

which is an internship

sem. As the student will

be completing the

course and may wish to

start her own business.

Accommodation

Industry

Hotel Mgt with a

focus on other

Supplementary

accommodation as

well.

Shifted from sem-IV.

The student can work

on the Travel Desk.

Air Fares &

Ticketing-II


This is a Univ. paper

Travel

Documentation


As student will be going

for internship in the VI

sem and joining the

industry it will be

applicable.

Marketing&

Sales

Management


As student will be going

for internship in the VI

sem and joining the

industry it will be

applicable.

VI Entrepreneurship

Development

Shifted to sem-V. Sem

VI is an internship term.

Final Project under the guidance of

49

the faculty, It is a tool,

which can be utilized

for statically

researching topics

which can be of interest

to the industry, whilst

being indicative of the

student’s analytical

growth and

development.

Internship

Report

It is an analytical report

of what the student has

done during the

internship period

Tourism

Planning

The student makes

national and

international itineraries

and markets it, while

also critically analyzing

French-II Shifted to sem- IV

Personality

Development

Shifted to sem-I

Seminars

Legal Aspects

Changing trends

in tourism

Business and

Incentive travel

Added to

Entrepreneurship

Development

To be conducted

as a seminar

during sem V

Added to

Marketing&

Sales

Management

Spread over the course