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Table of Contents

Chapter 1 – What Is A Money Mouth? ................................................4Chapter 2 – Why Should I Become a Paid Speaker? .........................7Chapter 3 – How Do I Get Started? ..................................................10Chapter 4 – What Traits and Skills Do I Need? ................................13Chapter 5 – Develop a Strategy for Success ....................................16Chapter 6 – Organizations to Help You Begin ..................................19Chapter 7 – Recommended Reading as You Get Started ................20Chapter 8 – How Do I Improve My Speaking Skills? ........................23Chapter 9 – Should I Join Toastmasters? .........................................25Chapter 10 – How Do I Become an Expert? .......................................28Chapter 11 – How Do I Market My Services? .....................................32Chapter 12 – What Marketing Tools Do I Need? ................................37Chapter 13 – What About Agents and Bureaus? ................................41Chapter 14 – How Do I Learn to Write Great Speeches? ...................42Chapter 15 – How Do I Tailor Presentations? .....................................46Chapter 16 – How Do I Control My Nerves? .......................................48Chapter 17 – What Are Back of the Room Sales? ..............................51Chapter 18 – How Do I Create Back of the Room Material? ..............54Chapter 19 – A Personal Success Story .............................................56Chapter 20 – Are You Called to Make A Difference? ..........................59Chapter 21 – Expect To Succeed! ......................................................61

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Chapter 1 – What Is A Money Mouth?

A Money Mouth is the profession of public speaking. You canbecome a professional speaker as a lucrative sideline to yourcurrent business or you can make professional speaking theentire focus of your career. It’s up to you!

Professional speaking is a flexible and lucrative enterprise. Thebest public speakers earn all or most of their money from publicspeaking, and they make very good livings indeed. Fees forpublic speaking can range from the low hundreds, for those juststarted out, all the way up to six figures, for those who haveimpressive credentials and experience.

What are some types of public speaking you may want topractice? Many speakers enjoy giving workshops, seminars, orkeynote speeches. A speech will usually run a half-hour to anhour, depending on the time of day. Lunch speeches, forinstance, will be shorter than a keynote speech at a banquet.You may be booked as the highlight or draw of a conference, orbe asked to speak to a lunchtime networking meeting.

Workshops and seminars are generally lengthier than speeches.In workshops, participants often get hands-on experience in yourarea of expertise. Like workshops, seminars may run a day orlonger, but they won’t necessarily include a hands-oncomponent. Either workshops or seminars may be presented asa part of a larger conference.

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Professional speaking can also help you build your business.You may choose to add speaking to your repertoire as amarketing boost. There is no better way to become known.Many people who promote their businesses through publicspeaking also sell additional products at the “back of the room.”These can include books, CD sets, coaching sessions, and soforth—and all of these can lead to more public speakingengagements, too!

Success as a public speaker adds to self confidence and selfesteem. Knowing that you can command the rapt attention of anaudience of hundreds, or even thousands, gives youunshakeable confidence in nearly every situation. The poise thatyou gain through mastering public speaking will help you in everyaspect of business.

The best professional speakers love what they do and it shows.There’s nothing like the adrenaline rush of having a roomful ofpeople applauding you….or maybe even on their feet, giving youa standing ovation! This feeling can even become mildlyaddictive. But don’t worry, if the thought of standing before evena small group makes your knees start shaking, there aretechniques you can master to help you become comfortable andskilled.

But don’t worry, because this is one addiction that is healthy.After all, as a public speaker you’ll be helping people throughsharing the information that you, as an expert, haveaccumulated. Because of this, many people feel called to theprofession of public speaker. To these speakers, sharing their

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special knowledge is as important, if not more important, than thehealthy salaries they command for their speaking skills.So, if you’ve decided that developing a lucrative A Money Mouthprofession is for you, let’s get started in learning more about it.First we’ll look at some of the pros and cons of a public speakingcareer.

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Chapter 2 – Why Should I Become a PaidSpeaker?

There are many reasons why you should become a professionalspeaker, and we’ve already detailed some of them in theprevious chapter. Lucrative fees, prestige, and an excellentaddition to your marketing repertoire are tops on most people’slist. However, if you are serious about becoming a professionalspeaker, it is important to take a good look at both the pros andcons of the profession.

Pros:

• Flexibility in schedule• Opportunity to travel• The sky is the limit for salary!• Chance to meet many varied and interesting people• Excellent way to promote your business• Lots of opportunity for “back of the room” product

promotion• You are your own boss• You can make a difference in people’s lives• Great self-confidence booster• The challenge will keep your brain fresh and alive• Recognition as an expert in your field• You may even achieve fame

Sound good? Great. However, slow down for a moment. Let’salso take a good, hard look at the cons of a public speaking

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career. You don’t want to begin a career in speaking only todiscover you hate some of the downsides of it.

Cons:

• Necessity to spend a lot of time away from home• Responsible for own marketing• Your success is up to you• Must learn—and continue to hone—public speaking skills• Need to have interesting and timely things to say• Must keep your product—your speeches—current• No stable income at first

As you can see, some of the best things about being a publicspeaker, such as being your own boss, are also the worst things,such as being your own boss and being responsible for your ownsuccess. However, this independence and challenge is whatmost public speakers thrive on. The entrepreneurial spirit is aliveand well in the field of professional speaking!

If all of the pros appeal to you but you aren’t sure you have theskill set necessary to become a polished public speaker, don’tworry. Very few people set out initially to carve out a career inprofessional speaking. Many speakers get into through othermeans—such as promoting their business or talking about theirpassions—and discover they have a true love for it. Over theyears, they have learned tips and techniques to become stellarpublic speakers. And you, too, can take advantage of these tips

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and techniques and learn how to shine as a professional speakeryourself. There are many organizations and books available tohelp you learn the ropes.