sneh prayas presentation
TRANSCRIPT
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SNEH PRAYAS
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Sneh Prayas- Who are you?
Sneh Prayas is the Gujarat chapter of a National level NGO "Prayas".
It has tried to restore childhood to all those children who are on the brink of
starvation and deprivation.
Prayas associates itself with 80,000 neglected, street and working children in
different parts of India.
Children that Prayas works for are fighting everyday for survival as rag pickers,shoeshine boys, street vendor, domestic helpers, or even as beggars.
Many of these children are subjected to violence, abuse and exploitation, which
initially result in disorientation and delinquency ending up in a life of crime and
resulting in social disintegration.
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In India, as per GOI there are 12.6 million under 14 children engaged in
child labour.
Civil society places the number of child labour at a more realistic 40
million.
70 per cent of children in child labour are in agriculture.
Some children are forced to work up to 18 hours a day, often never leaving
the confines ofthe factory or loom shed.
69% of child labor work in agriculture sector; 9% work in the industrial
sector; a staggering 22% work in the service sector.
Ever ear 22 000 children die in work related accidents.
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After, evaluating and thoroughly analyzing our findings we decided to extend our
scope to 3 problems that we felt were hampering the productivity of Sneh
Prayas. These 3 problems are as follows:
1. Sneh Prayas inability to retain Volunteers.
2. Low morale and productivity of the Volunteers.
3. Sneh Prayas inability to advertise and popularize its cause and fight
against child labor.
(For ease we will refer to these as Problem I, II & III respectively)
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Inability to Retain VolunteersSupporting Data: In the pie chart below we will see how maximum ofthe
workers interviewed are only about 3 months old, this foreshadows how high
the attrition rate of volunteers atthe NGO is.
Distribution of experience of volunteer's surveyed
More than 3 Month'sMore than 6 Month's
More than 1 Year
More than 2 Years
18 volunteers
4 volunteers
2 volunteers1 volunteer
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Probable Reasons for Occurrence of Prob. I
As per the questionnaire most of the volunteers affirmed the fact that Sneh
Prayas was not able to give them the exposure they desired.
When asked about the role played by the top management in assisting them,most volunteers thought the managements involvement to be unsatisfactory.
Out of the 25 volunteers surveyed 11 thought the trips planned by the NGO
were poor in quality, whereas another 11 though of them to be just satisfactory.
Thus, from the data gathered we can deduce that the main reason for this highattrition in volunteers could be attributed to the lack in morale and motivation in
the volunteer work force.
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Probable Solutions to Issues raised in Prob. I
1. Start a system of recognizing volunteers that do exceptional work for the NGO.
This can be done by announcing awards such as Volunteer of the
Month/Week/Day as the NGO would deem fit.
2. organize small seminars every alternate day where the organizations top mostofficers should address the young volunteers.
This would be a very good way of keeping the volunteers motivated.
will help raise awareness as the speakers of these seminars would be
people who are highly regarded by these volunteers.
3. Instead of giving the volunteers lectures on moral behaviour it would be morehelpful to practically imbibe moral values in them.
to do this there are many co-operation and moral conscious development
drills and games available online.
management could adopt any such drills or games that may suit them and
train its volunteers in a new fashion.
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Perceived Results if Suggestions are Implemented
We believe that the following changes will be experienced by the
management of Sneh Prayas if the previously mentioned suggestions are
implemented in their absolute, intended form. The advantages evolving are as
follows:
Increase the interest of volunteers as they will feel motivated
Increase the overall productivity of the volunteer workforce
Volunteers will become more active as well as aware of social welfare
Morale will increase manifold
Healthy competition will be introduced which will affect overall productivity
Considerable increase in workforce as it will be easier to retain workers
Decrease the time spent by the organization on training volunteers
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Low Morale and Productivity of Workers
There are numerous reasons for low morale and productivity. We just
saw ways of increasing morale and productivity. But, there is another issue
which has been raised when the questionnaire was studied. It is more of a
question.
Is
the managemen
tsuppor
ting and helping i
ts volun
teers? Wha
trapport does the top management share with their grass root subordinates?
This is whatthe volunteers felt:
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Involvement of Top Management & Assisstance
provided by them
0 5 10 15 20
Unsatisfactory
Satisfactory
Excellent
NumberofVolunt
e
er's
Here we see how most ofthe volunteers feel thatthe
managements involvement with them is unsatisfactory. This is a matter of
grave concern because the engine ofthis train seems to be out of line from
the other compartments. Here we see how the volunteers feel thatthey are
unguided and thus eventually the morale ofthe volunteer starts to
decrease. This is a matter of grave concern forthe management as, an
issue like this seriously hampers productivity of a volunteer and thus
reflects negatively on the organization.
The solutions to these have already been mentioned in the above
slides. Implementation ofthese ideas is an equally importanttask. Thus we
will discuss ways in which implementation can be improved andoptimized.
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1. Establish a chain-of-command.
Set a clear chain-of-command with a formalized decision-making
process.
Make sure the process is simple so that implementation does not
become stalled.
Ensure that defined processes are properly being followed by
continually monitoring the situation.
2. Develop success indicators.
Identify the standards that will be used to measure the success ofthe
program.3. Employ techniques that ensure constant communication
The communications should include performance reports, successes,
accomplishments, feedback, inputs, and comments.
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4. Regularly collect feedback from participants and assess ifthe goals are
being achieved
5. If goals are not being achieved, evaluate and change the process.
6. Allow open communication. Listen to feedback from all parties involved in
the process; they may have more effective solutions to implement part of
the plan.
Ifthe management holds to these world renowned steps of implementation
of a program, then it will definitely be able to formulate many successful
programs. These programs when directed towards the common goal of
increasing volunteer loyalty and productivity will give birth to a whole new
class of motivated and efficient volunteers.
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Its Decision to not Advertise Itself
From the data we have been able to accumulate some very interesting
information. This is about a potential rift in the management as towhether Sneh Prayas should advertise itself. Two very serious
arguments have been put up by two members ofthe top management.
These views are as follows:
1. Advertisement would be a waste of money as its opportunity
costs are very high.
2. Advertisement will be a rewarding investment as it would increase
donations and thus help increase operations.
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ARGUMENT AGAINST ADVERTISEMENT
Money will not be used for an objective that is not mentioned in the
mission or vision ofthe NGO.
Higher opportunity cost of advertising would be to use the same moneyto further improve the living conditions of other children in need.
Will not divertthe NGOs attention from the main objective of making its
stand more strong atthe grass root levels
ARGUMENT FOR ADVERTISEMENT
Advertising would popularize the NGOs campaign and would thus lead
to more donations.
The opportunity cost argument of other opinion is invalidated as more
donations would in turn lead to an increase in the opportunity to expand
operations.
Thus, eventually in the long run the NGO will be able to help many more
children as its funds would increase and eventually so would its capacity
to support more and more children.
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Our Approach: To finding a Solution
In the year 2010-11 Prayas has managed to raise funds totalling to Rs.44,561,474. Its total income on the other hand has been equal to Rs.
10,319,842.
There are many modes of advertising, the two cheapest ways are
through bill boards and through announcements on radio. The costs for
these range from Rs. 15,000 1,00,000 for bo
th radio or bill boards. Wefeel that for an institution that is able to raise funds amounting to
approximately Rs. 45,000,000, an investment in advertising would be
only 0.5% of its total capacity to raise funds.
From the data represented above, we can be sure that investing in the
cheapest
advertising will no
tbe de
trimen
tal
to
the overall opera
tions ofthe NGO, and thus advertising would be a lucrative option for Sneh
Prayas.
(Figures may not be perfect, thus a bigger range has been created to give
the best estimate.)
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Suggestons made by Volunteer's
0
1
2
3
45
6
7
8
9
1
NumberofVo
lunteer's Increase the Number of
Volunteers
Increase help in Affected
AreasAdvertise to Increase
Awareness of Child Labor
Other
In our survey we asked volunteers about whatthey felt should be a priority
for Sneh Prayas in the near future. We found thatthe maximum amount of 8
out of 25 volunteers seemed to think that advertising to increase
awareness should be a priority for Sneh Prayas. Other answers given are
represented below in the Bar Graph.
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As we conclude we would like to stress upon the following issues:
It is very important forthe managementto become more interactive with its
volunteers.
It is very important forthe managementto concur upon strategies toincrease volunteer morale.
The management must understand that keeping a good rapport with the
volunteers is the only way for itto increase its efficiency and in turn its
degree of operations.
Sneh Prayas is an institute; lucrative enough to advertise and popularize its
campaign, and we believe it should start advertising itself as soon as
possible.
The organization must also make use ofthe implementation strategies we
have suggested as it is very important forthem to match theirimplementations with their intentions.
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The top management at Sneh Prayas did not co-operate with our
assignment and thus no data could be gathered from them.
Subjective questionnaires would have yielded more diverse results and
would have increased the credibility of our report. Unfortunately, the
volunteers did not react well to subjective questionnaires as it would use
up more oftheirtime. Thus objective questionnaires had to be resorted to.
The on site manager was not given authority to formally answer our
questions, thus data gathered in Appendix III is a result ofthe
recapitulation of what Mr. Bhavik Jain talked to us about. Thus, it may
contain a certain bias ofthe team member who has tried to record the
whole conversation on paper.
Due to lack of resources we were not able to ascertain the exact cost of
advertising, thus a greater range is provided in the reportto give an
approximate estimate.
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http://www.snehprayas.org/aboutus.html
http://aieseclittlehands.blogspot.com/2011/04/stop-child-labour-lets-gather.html
http://shiblysadik.wordpress.com/page/2/
http://musenmotivation.wordpress.com/tag/anti-child-labour-acts/
http://www.merinews.com/newPhotoLanding.jsp?imageID=11236
http://jubayerchowdhury.wordpress.com/page/2/
http://edutail.com/buzz/child-labour-a-social-crime-let-save-the-child/460http://www.ache.org.uk/
http://www.mercatornet.com/family_edge/view/9267
http://www.worldrevolution.org/projects/globalissuesoverview/overview2/briefenvironment.h
tm
http://epakistantimes.blogspot.com/2011/06/what-should-we-do-at-child-labour-day.html
http://www.baijujoseph.com/The-World-Around-Us/Child-Labour
http://inhabitat.com/worst-forms-of-child-labor-occur-in-indias-garment-industry/http://www.danwhite.org/Photography/Child_Exploitation.html
http://21st-centurynetwork.com/blog/?p=714
http://www.ehow.com/how_6064202_implement-program-management-plan.html
http://www.prayas4development.org/reports/PRAYAS%20mF%20Financials-2010-11.pdf
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