sngce mba innovador: emerald
Post on 11-Sep-2014
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Emerald Jewel Industry India Limited
Innovador#1MBA@SNGCE
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INTRODUCTION
Established -1984. “Emerald” is known for its quality consciousness,
perfection in manufacturing and business ethics It started business by working with goldsmiths and then
established its own manufacturing in 1992. Currently Emerald has the esteemed tag of being the
“Largest Jewellery Manufacturer in the SAARC Countries”. The Company caters the demands of domestic Indian
markets and also exports to countries like Singapore, Dubai, UK and USA. The Group is retaining the coveted “Export House” Status for its continuous excellent performance in exports.
Emerald is known for its large number of design base (over 1 lac designs). All designs have been developed internally by an active team.
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Meet the innovator…
K. Srinivasan, Managing Director,Emerald Jewel Industry India
Started career as a sales man, now the owner of Coimbatore’s largest jeweler, and one of the biggest in Tamil Nadu.
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BRANDS
Ishtaa (18-karat zircon-studded jewellery),
Nishtaa, and Corona (for diamonds). Jewel One
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DIFFERENT TYPES OF JEWELLERY
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Chains
They provide chains is to their clients in numerous specifications like thickness, size, patterns with fine quality and finesse.
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Bracelets
They are engaged in offering gamut
of Bracelets with the latest international fashion standards at the feasible rates.
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Bridal Diamond Rings
They are engaged in providing splendid collection of bridal diamond rings in unique patterns and finishes.
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Anklet Toe Rings
They offer wide variety of Anklet Toe Rings at the most affordable rates. O
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Strength• 50% mechanized jewellery operations Strong marketing and distribution networks in different countries• Self manufacturing units
Opportunities• Retail business• Light weight jewellery for
younger generation• New markets in Europe and
asia
Weakness• A largely unorganized sector• High inventory carrying costs
THREATS• Rise in prices• Economic recession and depression• Increased market presence of other competition• Government policy
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Innovation………….!!!!!!!!
Fully mechanized manufacturing unit rather than manpower.
Then…! Now…!!!
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Field pictures
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Stage 1- Table AnalysisRating the innovation on a scale of 0 to 5 (5 Being the highest score) on each of the parameters outlined in the sandbox , the self assessment scores are : -
0 1 2 3 4 5Capacity to Scale up Ensuring Social Equity Creating new Price-performance levelsFair & transparent transactions & relationshipsEnvironmental sustainability Respecting rule of law & Individual Rights
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CKP’S Sandbox
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SOURCE OF SECONDARY RESEARCH
http://www.ejindia.com/http://
www.thehindubusinessline.com/features/weekend-life/jeweller-no-1/article3962175.ece
http://www.jewelone.in/