snickers real world project
DESCRIPTION
Created for Strategic Brand Management in the Spring 2011 semester at the University of Colorado.TRANSCRIPT
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Whole Foods
Walmart
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Bilingual Bulk
Price, Price, Price!
Deals Big Carts
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PRICE IS EVERYTHING.
Promotional items, like these end of aisle
displays, are important &
prominent at Walmart. They capture
customers before they even have to consider
the options.
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HEALTH & NUTRITIONare NOT a priority
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real consumers shop
at Walmart
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There was no common demographic at Walmart
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The parking lot
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They don’t care about their health…
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People buy what
their kids want.
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The candy aisle was huge and divided into sections
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BULK!
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Cover all of the
micro-categories
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bite-
SIZED
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In general, they were Deal-Driven also
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BANG
BUCKFOR YOUR
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curious
loyalbut
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calm consumers’ “candy guilt”
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they need an extra push
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nostalgia
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FINAL IMPLICATONS