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Snob MagazineMEDIA KIT

Мoscow:

[email protected] www.snob.ru

Мoscow:


SNOB Project– not just a magazine

Snob Magazine is one part of a multimedia project by the same name, which addresses an international community of successful professionals. Snob, an international project, is an informational and discussion-focused community space for people who live in different countries, speak different languages, but think in Russian.

Snob project participants are either invited by the editorial staff or through their own initiative (there are a few paid options for participation)

Among project participants invited by the editorial staff and who actively participate in the life of the community:

Vladimir SorokinPetr AvenLyudmila PetrushevskayaIosiph BakshteinAndrey BartenevDmitry Khvorostovsky

And other intellectual leaders of today’s

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SNOB PROJECT – A unified media space

Components of the Snob project… website magazine including the popular iPad app. Premium program The Snob Club

… are all harmoniously and strongly integrated with one another.

Almost any event that arises out of the project is supported by all branches of the project.

For example: an article in the magazine triggers a discussion

on the website; the thoughts and questions provoked by that

discussion become the foundation for lecture in the Premium Program;

the lecture itself may happen in the space provided by The Snob Club and a video recording of it may then be uploaded to the site or broadcast live.

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SNOB MAGAZINE SNOB.RU WEBSITE THE PREMIUM PROGRAM

SNOB PROJECT components:

Reports, interviews, essays, publication of the newest literature (fiction and non fiction, solely exclusive publications or excerpts of

other unique content that appears in Snob Magazine is aimed at the sophisticated, educated, intelligent reader.Aside from this, the magazine utilizes innovative publication formats. For example, a journalistic report with the comments of the article's protagonist in the margins, or «open interviews,» which allow all project participants to ask the interviewee questions via the Snob website

A unique discussion and information driven virtual space, fully embodying the Web 3.0 concept, the editorial staff of Snob.ru publish 15 exclusive articles per day, while at the same time heavily focusing on fostering discussions among club members about these articles. In this way, Snob.ru presents a unique social network, where themes and articles presented by the Snob team trigger and welcome conversation. Besides a discussion of the published articles, Snob project participants may maintain a personal blog on Snob.ru, create

invitations to their personal events and

participants' events.

Premium Program members (both invitees of

access to closed lectures, advanced screenings, previews of major exhibitions, special film screenings, dress rehearsals, and other events, generally available only to Snob project participants; discounts, bonuses,and special deals at the best restaurants, shops, and clubs in Moscow.

The goal of the Snob Project

To bring together the maximum possible

in an active, enlightened community, which can influence the world it is a part of.

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ILLUSTRATIONS AND PHOTO STORIES:

SNOB MAGAZINE — illustrations, graphic arts, design

GRAPHIC ARTS:

DESIGN:

magazine is, aside from all else, an art object, created by the best artists, illustrators, designers, and photographers.

The level of graphic arts in Snob has no equivalents in Russia. The magazine is packaged inside a special envelope (with convenient perforations), has color photospreads, and comes with illustrated color bookmarks. The polygraphic level of the magazine has no equivalents in Russia due to the quality of the paper, publication, and design and font choices.

In 2010, Snob received the prestigious D&AD (Design and Art Direction) award in

non-commercial organization of British association of designers and art directors (London) for its «Geographic Columns» in the category of Magazine & Newspaper Design.

Among the visual experts who work with Snob are

Francesco Carrozzini, Stanley Greene, Henry Leutwyler, Axel Martens, Anthony Suau, Ellen von Unwerth, Varvara Aliay, Vladimir Vasilchikov, Cyrill Glushenko, Alexander Gronsky, Veronika Kalacheva, Aleksey Kurbatov, Victor Miller Gausa, Arseny Neskhodimov, Pavel Samokhvalov, and Alexandra Slovik.

Snob pays particular attention not only to textual content but also to the visual elements of the publication. Each issue of the

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HEROES

ANALYTICS

CITIES

SNOB MAGAZINE – Sections

SCIENCE

PHOTO-STORY

DISCUSSION

MATERIAL ART

NON-FICTION

Expert discussions on the latest scientific discoveries or fundamental problems that can potentially affect lives of our contemporaries.

Representation and expert discussion of varios phenomena of human material culture, from clothing, handwatches, cars and home interiors to art objects and architecture.

Essays or personal stories in the non-fiction genre, excerpts from the not-yet-released pieces as well as works written specifically for the Snob project.

FICTION

Excerpts of not-yet-released works of famous Russian and foreign authors or publications of literary works written for the Snob magazine.

Visual story, portfolio or photo essay shot by one of the leading contemporary photographers.

Dialogues between experts in various fields solicited by the magazine in order to analyze comprehensively one of the problems, which currently attract attention of the core readership.

Detailed deep analysis of a globally relevant social, political or economic trend.

Reports on the brightest events of the past month which took place in London, Berlin, Paris, New York and Moscow, presented by actual participants of those events.

INTERVIEW

An exclusive interview with a person who featured in one of the most discussed events of the month, or with an expert who can comment on such an event.

Large scale profiles of prominent figures of global politics, business, culture and social life. The heroes are selected for this section if they are likely to be widely discussed by the core readership during the current month.

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AUTHORS AND WORKS:

ILLUSTRATORS:

MUSICAL SUPPLEMENT:

SNOB MAGAZINE – Literature issues

Snob Project pays special attention to

and DECEMBER-JANUARY

alike. In addition to the works present in every issue, Snob also publishes a special

These special issues become bestsellers in the magazine market.

became one of the three bestselling publications according to the ratings of «Moskva,» one of the biggest and most popular bookstores in Russia. It is only surpassed by «Sem' Dney» (Seven Days) magazine.

* Frequency: twice per year.

Leading Russian and international authors are chosen for Snob's literature issues.

Among authors who have been published in the magazine are Michael Cunnigham, Tatyana Tolstaya, Zakhar Prilepin, Albert Sanchez Pinol, Mikhail Shishkin, Victoria Tokareva, Roberto Bolano, Kurt Vonnegut, Isabelle Allende, Lolita Piy, and Joan Didion.

Some literature issues are accompanied by musical supplements. A CD with New Year's hits performed in new styles, recorded especially for Snob, accompanied the

Lyudmila Petrushevskaya's first solo album («Don't Get Used to the Rain») was released together with the summer «Beach Issue –

The literature issues of Snob include

illustrations presented with equal prominence.

Among the artists who have published in Snob are Alexey Kurbatov, Igor Skaletsky, Cyrill Glushenko, Varvara Aliay, Julia Blyukher, Dmitry Ligay, Alexandra Kuznetsova, Irina Deshalyt, Victor Miller Gausa, Gleb Solntsev, Mikhail Vyrtsev.

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SNOB MAGAZINE – Advertising opportunities for the iPad app

1024 x 768

products of one collection,

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SNOB MAGAZINE – Advertising opportunities for the iPad app

1024 x 768

products of one collection,

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AGE:

10 %

25 %40%

18 %7%

Under 25:

25 to 30:

30 to 40:

40 to 50:

Over 50:

GENDER:

SNOB MAGAZINE – Portrait of the reader

М F

% %51 49

Russian-speaking residents of cosmopolitan centers, between the ages of 25 and 55;

well educated, value success and competence;

month);

have achieved a lot in professional and social realms;

are highly concerned with their quality of life, yet strive for conscious consumption;

have a desire to better the world, but do not want to aggresively impose their lifestyle on others;

have and are commited to their interests (music, sports, travel, art);

tolerant toward diverse points of view;

geographically independent. * According to research conducted by LH Marketing

7

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Total circulation:

50 000 copies.

70 000 copies.

*Additional information regarding circulation is available upon request.

Snob Magazine is available for purchase in the following Russian cities:

SNOB MAGAZINE Russia — Geography

Barnaul VladivostokVolgogradVoronezh EkaterinburgIrkutskKazan KaliningradKemerovoKrasnodarKrasnoyarsk MoscowNizhny Novgorod Novokuznetsk NovosibirskOmskPerm

SamaraSaint PetersburgSaratovTyumenUfa KhabarovskChelyabinsk

Total circulation of holiday season double issues (July-August and December-January) and of special issue (published in December)

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OVER 3000 POINT OF SALE

in Moscow and St. Peterburg


in other regions of the Russian Federation


in the Ukraine, Kazakhstan, Latvia, Estonia, Lithuania, and Belarus.

(2% of мagazine circulation)

In MoscowSUPERMARKETS AND DEPARMENT STORES

SNOB MAGAZINE. Russia. Retail Sales

«Azbuka vkusa», «Alye parusa», «Globus Gurme», «Sedmoy Kontinent», «Perekrestok», «Bakhetle», «Dvenadtsat mezyatsev», «METRO», «Ashan», «BILLA», «Borisovsky», «Ezhik», «Provans», «Feya»

MALLS

«Tri kita»

MAGAZINE AND NEWSPAPER SHOPS

«Khoroshie novosti» (Sheremetyevo, Domodedovo,

In St. Petersburg SUPERMARKETS AND DEPARMENT STORES

«Globus Gurme », «Carousel», «Lenta», «Land»,

«Perekrestok», «METRO»

Russian Federation regions Over 1700 supermarketOver 3500 standsOver 100 book shops and press shops

CIS and the Baltics Over 200 supermarketsOver 300 stands

MAGAZINE AND NEWSPAPER SHOPS

«Khoroshie novosti» (Pulkovo airport) and «Pervaya polosa»

NEWSPAPER MINI-MARKETS

Neste and Shell fuel stations

NEWSPAPER STAND NETWORKS

over 300 throughout the city

NEWSPAPER MINI-MARKETS

«BP» fuel stations

NEWSPAPER STAND NETWORKS

over 600 throughout the city

BOOK STORES

«Moskva», «Moskovsy Dom knigi on Novy Arbat», «Respublika»

PROMOTIONAL DISTRIBUTION

Kvartira 44, Salon on Nikitskoy, Akademiya, Pippino,

Snob cover price — 150 rubles

«Ashan»,


in other regions of the Russian Federation


in the Ukraine, Kazakhstan, Latvia, Estonia, Lithuania, and Belarus.

(2% of мagazine circulation)

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Мoscow:

[email protected] www.snob.ruМoscow:


SNOB MAGAZINE – Publication schedule2013

NN Date of issue

Deadlines

Booking Date Artwork deadline Bound-in Insert –

deadline Loose inserts – Must be delivered to the printers

2 (55) 15 feb 2013 20.12.2012 21.01.2013 10.01.2013 08.02.2013

3 (56) 15 mar 2013 04.02.2013 19.02.2013 08.02.2013 07.03.2013

4 (57) 15 apr 2013 02.03.2013 19.03.2013 11.03.2013 10.04.2013

5 (58) 15 may 2013 02.04.2013 17.04.2013 09.04.2013 10.05.2013

6 (59) 15 jun 2013 02.05.2013 20.05.2013 10.05.2013 10.06.2013

7/8 (60–61) Literature issues 15 jul 2013 03.06.2013 19.06.2013 10.06.2013 10.07.2013

9 (62) 15 sep 2013 02.08.2013 16.08.2013 08.08.2013 10.09.2013

10 (63) 15 oct 2013 03.09.2013 17.09.2013 10.09.2013 10.10.2013

11 (64) 15 nov 2013 02.10.2013 17.10.2013 10.10.2013 08.11.2013

12 (65) The Special Snob* 1 dec 2013 18.10.2013 31.10.2013 25.10.2013 27.11.2013

13–1 (66–67) Literature issues 15 dec 2013 01.11.2013 15.11.2013 08.11.2013 10.12.2013

* to be confirmed

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“SNOB” magazine – Prices. Moscow

DISCOUNTS FOR PUBLICATIONS

Quantity of publications 2 3–4 5–7 8–10 More than 10Discount rate 5% 7% 10% 15% 20%

*PRICES ARE IN RUSSIAN RUBLES, VAT 18% EXCLUDED**PRODUCTION COST IS CALCULATED ADDITIONALLYSPECIAL POSITIONING EXTRA CHARGE – 15%CO-BRANDING EXTRA CHARGE – 15%DISCOUNT FOR ADVERTISING AGENCY – 15%

RUR* $ € £1st Cover spread 1 400 000 45 200 35 000 28 0002nd Spread 1 300 000 42 000 32 500 26 0003rd Spread 1 200 000 38 800 30 000 24 0004th Spread 1 150 000 37 100 28 750 23 0005th Spread 1 100 000 35 500 27 500 22 0006th Spread 1 050 000 34 000 26 250 21 000Back Cover 1 200 000 38 800 30 000 24 0003rd Cover (Inside Back Cover) 700 000 22 600 17 500 14 000Full page (left, next to “Autograph”) 650 000 21 000 16 250 13 000Full page next to “Editor’s Letter” 650 000 21 000 16 250 13 000Full page next to “Yesterday – Today” 700 000 22 600 17 500 14 000Spread between Contents and GeoBlock 1 000 000 32 300 25 000 20 000Full page between Contents and GeoBlock 600 000 19 400 15 000 12 000Full Page in GeoBlock 550 000 17 800 13 750 11 000Full page in Main Block 500 000 16 200 12 500 10 000Spread in Main Block 900 000 29 100 22 500 18 000Cover box 1 350 000 43 600 33 750 27 000

ADDITIONAL ADVERTISING OPPORTUNITIESGate Fold (inside) – 4 pages** 2 200 000 71 000 55 000 44 000Gate Fold (Cover) – 2 pages** 1 400 000 45 200 35 000 28 000Insert – 2 pages 1 200 000 38 800 30 000 24 000Advertisement on 1 side Bookmarks, full color, 2 pcs., Russian copies 350 000 11 300 8 750 7 000Advertisement on 1 side Bookmarks, full color, 2 pcs., all copies 500 000 16 200 12 500 10 000Insertion to RUSSIAN copies 550 000 17 800 13 750 11 000Insertion to MOSCOW copies 400 000 13 000 10 000 8 000

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GALLERY ART GLOSS PAPER:

1st Cover spread 424 × 285 mm (+5 mm bleed all sides)Dublicate 6 mm area between image for each side halves for proper visual compensation at the spine fold

Dublicate 3 mm area between image for each side halves for proper visual compensation at the spine fold

2nd, 3rd, 4th, 5th, 6th spread 424 × 285 mm (+5 mm bleed all sides)

Back Cover 220 × 285 mm (+5 mm bleed all sides)

3rd Cover (inside Back Cover) 220 × 285 mm (+5 mm bleed all sides)

Full page before Contents (left, next to Comics)

212 × 285 mm (+5 mm bleed all sides)

Full page in GEO Block 220 × 285 mm (+5 mm bleed all sides)

Full page next to Contents 220 × 285 mm (+5 mm bleed all sides)

Spread in Main Block 440 × 285 mm (+5 mm bleed all sides)

Full page in Main Block 220 × 285 mm (+5 mm bleed all sides)

SNOB MAGAZINE

GALLERY SILK PAPER:

Materials should be submitted electronically.Media: CD-ROM, ZIP 100–750. For archiving we recommend

ftp://ftp.snob.ruuser: reklamapassword: lamarek or ftp://reklama:[email protected]

is necessary: THE FILE NAME or folders’ names should be written in LATIN.If supplied material does not conform with requirements new materials will be requested.

• For vector graphics: EPS (Adobe Illustrator ver. 10.0 with Macintosh preview PostScript Level 2)

• For raster graphics: TIFF.

All raster graphics (including the one in the vector graphics) should be converted to CMYK, grayscale or bitmap.If materials are not converted to CMYK, for example Pantone Spot Colors, correction will be performed “by default” and may lead to changes in colors.

Resolution of raster graphics is minimum 225 dpi, maximum: 400 dpi, for bitmap up to 600 dpi. Resolution for raster graphics inclu-ded in vector illustration should be 225–300 dpi and in scale of 100%.In vector files all fonts should be turned into curves (outlined).Any changes in trapping are accepted only with prior notification.

Total ink density in either vector or raster objects must not exceed 320%

Ads occupying page spreads (2/1) require special processing of images crossing the spine fold. Pls, dublicate 3 mm area between image halves for proper visual compensation at the spine fold.

According to Russian legislation, all advertisements, published in a Russia magazine, must be in Russian. It includes all names and addresses. They are to be transcribed and written in Russian. Besides, it must be written “Advertisement” («Реклама») on any page with commercial information.

pained in the following CMYK-combination: C-0, M-3, Y-15, K-0.

FILE FORMATS AND MEDIA:

ACCEPTED FORMATS SPECIFICATIONS:

PROOF REQUIREMENTS:

PAPER SPECIFICATIONS:

Size of the printed material should correspond to the ad section size.

section.Materials should have additional 5 mm bleed all sides, therefore the actual size of the material should be increased to 10 mm horizontally and to 10 mm vertically. The bleeding size should not be marked with any additional frame, as it may be considered as a graphical element and printed. In bleed ad units all graphical elements should be indented from the edge by additional 5 mm to the inside.

Signed proof prints are obligatory. All proofs should have clear

and contain the FILE’S NAME. If there are several advertising materials on a CD, it is necessary to notify additionally. If using small prints or small details enlarging the resolution for CMYK up to 400 dpi is recommended.It is not recommended to use fonts in four-color reverse print or in four-color printing therefore there can be a possibility of poor register. It is strongly recommended check the materials via FlightCheck or

www.rudtp.ru and at www.prepressure.com.

Firm_Dimensions. For example, Microsoft_90,5x60.tif

* it is forbidden to use the elements of the layout or of the magazine (fonts, rulers, buttons etc.) in ad materials. As well as the word “snob” and its derivatives (only by agreement of the editorial board)

Мoscow:


Contacts

Мoscow: +7 495 504 1717


Marina Gevorkyan СЕО[email protected]

Alexander Ionitsky Advertising Director

[email protected]

Marat ShakhsuvaryanAssistant to the Commercial Director in distribution in Russia and the [email protected]

Natalya OrlovaSenior manager of the advertising support department [email protected]

Valeria TishchenkoManager of the Advertising Support [email protected]

SNOB MAGAZINE INTERNATIONAL OFFICE:

Sergei PetrazhitskiInternational BusinessDevelopment Director

[email protected]+44 (0) 7900877818

David WrightBusiness Development Manager [email protected]+44 (0) 7714690448

snob magazine«pervaya polosa» newspaper mini-markets neste and shell fuel stations newspaper stand...

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