snow interest group · snow interest group project „go for the snow!“ c/o swiss cable cars...

SNOW Interest GroupProject „Go for the snow!“c/o Swiss Cable Cars

Fulvio SartoriVice-Director SBSDählhölzliweg 123000 Bern 6

Tel: +41 31 359 23 24E-Mail: [email protected]

Contents

1. Where we are coming from

2. Where we want to go3. How we are organized

4. How we are financed

5. Which activities we are planning

Contents

1. Where we are coming from2. Where we want to go3. How we are organized



The cable car companiesare losing customers, because children and young people are notlearning to ski anymore.

ST must invest more and more money to persuadeguests in Switzerland and abroad to come to Switzerland.

The ski clubs have fewerand fewer members.

Due to the lack of exercise , the Swiss population is becomingmore obese.

The Ski Schoolswill have fewerchildrens‘classes.

Fewer people are buyingwinter sport equipment.

Contents





Vision

We want to be the catalyst in making itpossible for all children and youth in Switzerland to become long-term activeagain in snow sports.

Active participation in snow sports means…

• ... regular visits to the snow sport regions

• ... relying upon experts for help in training, practice

• ... using adequate equipment• ... using public transportation to and from sport regions(trains,buses, etc.)

• ... spending the night at the destination (eating out, disco, entertainment, etc.)

• ... joining and exchanging with organizations and clubs (networking)

Active snow sport participation requires …

• ... that the snow sport regions make their offers available, based upon current trends

and cultural differences

• ... that the framework for practicing winter sports is made available in the public educationsystem

• ... that the interest groups continually encourage interest in snow sports and draw

attention to it:- at the social level through mass media

- at the political level through lobbying & educating

- at the politics of education level

Short and mid-term goals

• Positive coverage in the media

• Accomplishment of 3 – 5 concrete projects per Winter

• Active communication & packaging of the information in regard to the media, politics, interest groups, the public, etc.

• Making providers aware (ski schools, cable car companies, ...)

• Realizing long-lasting projects for tourism

Contents


2. Where we are going3. How we are organized4. How we are financed


Groups from institutions as constituents of the Snow Inter est Group

Other parties involved(Idea / Vision)

Core group (existing)Project sponsorsProject partners of the Snow IGCore group

…

…

…

Manufacturers

VöV

SHV

VDK

youthhostels

ASMASmembers

SBB/Railaway

Cleven-BeckerFund

Gastro-suisse

…

CarTourismeSuisse

Swiss Tourism

Swiss Ski- & Snowboard

schools

SwissCable car

companies

BASPO

Schweiz. Tourism

association

Swiss-Ski

REKA

EDK

…

Sponsor

Sponsor

…

……

Sponsor

Sponsor

……

Sponsor

…

Sponsor

Groups from institutions with various roles

Core group• Title: Core member of the Snow IG (interest group)• constitutes the Snow IG and establishes following governing bodies:

– Steering committee of the Snow IG

– General Project Administrator over all projects– Project Coordinators for individual projects

Further groups involved, z.B. Transportation companies (public transportation, bus

companies, private transportation, etc.), Swiss Hotelier association, Gastrosuisse, ASMAS, Winter sport industries (Ski- & Snowboard manufacturers, etc.), REKA, Swiss youth hostels,

Cleven-Becker-Fund(Foundation), …

• Title: Project partner of the Snow IG• Making goods and services, financial/personnel resources für individual projects available

• Acting as door-openers or as multipliers

Sponsors• Contribute financially + receive image transfer and media presence in return

Per

man

ent

Steering CommitteePeter Vollmer (President)

Jürg Schmid (ST)Riet Campell (SSSA)

Hansruedi Laich (Swiss-Ski)Mario Lütolf (STV)Urs Rüdisühli (J+S)

(Media)(Secretary)

General ProjectAdministrator

Ad-

hoc

Project Coordinators

Projects Projects

Core group

Duties and responsibilities of the steering committee

• Meetings: 1-2 times per year• Definition of the overall goals and strategy

• Discharge and implementation of the project portfolio (incl. budgets)

• Appointment of General Project Administrator and Project Coordinators

• Establishing and maintaining contact with important political andbusiness governing bodies(Lobbying)

• Regular communication with and representation amongst the involved

institutions(at the strategic level)• Securing of finances

• Final decision of consensus

Duties and responsibilities – General Project Administrat or

• Leadership and coordination of the work of the individual Project Coordinators & coordination of the whole project portfolio

• Securing communication between Steering Committee and Project Coordinators

Duties and responsibilities – Project Coordinators

• Creation of list of suggested projects for approval by the Steering Committee• Regular reporting to the Steering Committee

• Appointment of project teams

• Planning of all projects (incl. budgeting, financing,

overall planning and resource allocation)• Impelmentation of individual projects

• Regular communication with und representation amongst the

involved institutions (at the operative level)• Establishment of further partnerships

Duties and responsibilities - Projects

TOP – DOWNActivity is initiated, organized and communicated by the Snow IG

BOTTOM – UPActivity initiating from the base is communicated in relation to „Go for the snow!“

Projects ProjectsProjects initiated

by theSnow IG

Projects initiatingfrom the

base(local/regional)

Contents



4. How we are financed5. Which activities we are planning

Financial planning - Principles

• As far as possible, each core group member of the Snow IG ‚ pays a fixed sum for a

duration of 4 years

• The financial support is based on the activity plan• The core group procures further financial support from accessible sources

• (e.g. Sponsoring)

• Each core group member charges only for „cash-out“ costs during the project work• (e.g. no charge for internal personnel expenses)

• Each core group member quantifies all work(jobs) performed

Contents


2. Where we are going3. How we are organized



Overview of the Activities of the Snow IG + Partners

ACTIVITY PLANCommunication

- Media- Internet

- Newsletter

Snow IG Region Products History

• Snow Fun Days• Bookings- &

informationplatform

• Ski slopesnear cities

• NationalSnow Fun Day

• 75 Year AnniversarySwiss snow sports

• …

• CHF 5.- per day(OSVS)

• School in the Snow(GR)

• „Everyone on skis“• Childrens‘ skilift

on the Gurten• a free day-pass

(Adelboden)• Education

documentation• Mobile – „Praxis ‚• snow sport camp“

• „The White Bus“• Children up to 9

years old free of charge

• CHF 5.- Bus• Day-pass for families• RailAway• …

• FaSKInation• Alps• Swiss Snow

Camps• „Snowli on tour“• „Start the Film!“ - …• …

Nationale Initiative

from the base

Challenges

• The problem is not acute

• Changed social values

• Demand for multiple options• Childrens‘/Young peoples‘ changed attitudes toward free time

• Competition in the Alps (more working against each other than with each other)

• = merciless competition• Missing statistics

• Complex structures in Swiss Tourism

• Competition with trend sports & other offers (e.g.Beach holidays)

• Price• …

Beispiel Kinderskilift Gurten - Kommunikation

Beispiel Kinderskilift Gurten - Infrastruktur

Beispiel Kinderskilift Gurten – „Skigebiet“

Produkt - Jungfraubahn

„Kinder bis 9 Jahre gratis“ / Gstaad – Zermatt – Alpes Va udoises

Kinder bis neun Jahre erhalten seit der Wintersaison 2005/06 in

Gstaad und den Waadländer

Alpen sowie seit 2004/05 in

Zermatt den Skipass gratis.

„Einen Tag Skifahren für CHF 5.-“ – OSVS - Projektbeschrei bung

„Der Weisse Bus“ - Bilder

„Snowli on tour“

Thank you

snow interest group · snow interest group project „go for the snow!“ c/o swiss cable cars...

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