sns marketing in korea
DESCRIPTION
from september 14, 2011 presented by Ken YangTRANSCRIPT
![Page 1: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/1.jpg)
“Networking” Korean Consumers
![Page 3: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/3.jpg)
Social Network in Korea
Cyworld Twitter Facebook Me2day Blog
![Page 4: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/4.jpg)
SNS in Korea
Page View for Major SNS in Korea
SNS growth rate in Korea
twitt
erTwitter Faebook Me2day Cyworld Yozeum
Twitter Faebook Me2day Cyworld Yozeum
![Page 5: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/5.jpg)
SNS in Korea
SNS UV traffic from Nov. 2009 to Oct. 2010
![Page 6: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/6.jpg)
① Facebook Ads: In-link / Out-link
Like feed/exposure increase
![Page 7: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/7.jpg)
② Facebook “tag”
Ken Yang
www.tiffanyshoes.co.kr
![Page 8: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/8.jpg)
③ Facebook “live to global”
![Page 9: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/9.jpg)
④ Facebook interactive movie
http://apps.facebook.com/neutrogena_men/
![Page 10: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/10.jpg)
⑤ Twitter + Blog
![Page 11: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/11.jpg)
⑥ Social Commerce in Korea
![Page 12: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/12.jpg)
⑥ Social Commerce in Korea
![Page 13: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/13.jpg)
⑥ Social Commerce in Korea
20's 30's 40's
64.3% 55.9
% 43.5%
0~30 min67%
30~60min22%
60~90min11%
84.6%
32.3%19.5% 14.8% 12.8%
<Time spend for social com-merce>
<social commerce usage ratio by age>
<Items purchased through social com-merce>
![Page 14: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/14.jpg)
Smart Phone in Korea Population: 48,750,000
Smart phone owner: 16,000,000
![Page 15: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/15.jpg)
Smart Phone in Korea
Dec. 09’ Mar. 10’ Jun. 10’ Sep. 10’ Dec. 10’ Jan. 11’ Feb. 11’ Mar. 11’
47,940
unit: 1,000
8001,520
2,4704,420
7,720 8,260 9,260 10,020
48,98049,610
50,21050,770
50,770 51,160 51,2001.7
3.1 5.08.8
14.2 16.218.1 19.5
unit: %
Total mobile
Smart phone
![Page 16: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/16.jpg)
⑦ Gold In CityLocation based service : Foursquare + SNS
marketing
![Page 17: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/17.jpg)
⑧ QR code
![Page 18: Sns marketing in korea](https://reader033.vdocuments.net/reader033/viewer/2022061207/5484446ab4af9f780d8b4b24/html5/thumbnails/18.jpg)
⑨ QR Code – Virtual Store