So Called GamesDon’t just watch, play

Lauren Glaubach | Ben Handzo | Kassidee Kipp

Mission: Become the primary destination where viewers interact with live events

Viewers are using their second screens heavily while they watch television

They are looking for ways to engage

So Called Games has already released a beta version of our first game, Your Call Football.

Players connect and compete with friends by calling the plays on the field, while they watch live

When viewers are more engaged, everyone wins

Advertisers will be able to measure ROI and elicit direct feedback, becoming a significant revenue stream

So Called Games 1st Game: Your Call Football

Traditional: Passive ViewingInteractive: Predict Outcomes Live

Viewer

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Viewer

Content

Using the second screen to provide an interactive, companion experience to live event viewing changes the traditional model and places the viewer in the center of the ecosystem

The New Model of “Viewership:” Interactivity

Join or Create a room

of people to play against

Start calling plays and

rack up points for every

correct call

See how you rank.

Each possession is a new

hand so there are plenty

of chances to win

Closing the loop between what’s on TV and who’s watching it

Your Call Football: How it Works

Football Viewers

• 200 M unique viewers in 2011 season

• Each game: 17.5 M viewers on TV | Over 67,000 attend in person

Fantasy Footballers

• 27 M in 2011 season (13.5% of audience)

• Spend 6-15 hrs/wk

Casual Gamers

• 60% of MSN survey respondents planned to fill out an NCAA bracket

A more casual Fantasy. A more intense Bracket. Likely a mix of all 3 groups.

1% of Football Viewers: 2M Market Opportunity

13.5% of Football Viewers: 27M Market Opportunity

60% of Football Viewers: 120M Market Opportunity

The Market: Your Call Football

Key Competitor: Preplay Potential Entrants

So Called Games Comp. Advantages

• Complementary, integrated experience between viewers and content

‒ Ads served during game down time

‒ Ads interactive + feedback-oriented

‒ Real-time game updates with no delay

• Easy and intuitive user interface

So Called Games Defensibility

• High switching costs‒ Lifetime personal record + accumulated

points‒ Social network co-investment; friends

stay / leave together‒ Player inertia

• Speed to develop and add new features

• Non-integrated ads, banner ads disruptive

• Technology issues –delays in real-time game updates

• Little traction• Non-intuitive options

• Develop free prediction game to increase viewer engagement

• Acquire PrePlay or other entrant

Competitive Landscape: Room for Improvement

Director of Marketing @ Bloomspot

Past: Brand Manager @ ESPN & Walt Disney (Strategic

Planning)

BA (Phi Beta Kappa) Princeton University,

MBA Harvard

Lauren Glaubach

Product Manager and Designer, Mobile

@ CitySearch

BA Princeton University, MFA

School of Visual Arts

Ben Handzo

Director of Product @ Bloomspot

Past: Google (AdSense)

BA Dartmouth College, MBA Harvard

Kassidee Kipp

Technical Team• Jeff Michels, Developer (contract): MS Stanford, former Googler, startup

experience

• Jon Cooper, Advisor: Carbon Five team lead, Giftly founder, 16 yrs dev. experience

Founding Team: Who We Are

Operational Roadmap: Where We’re Going