so exciting!

theExpress WednesdayJune 30, 2010Vol. 22 No. 30

IN THIS ISSUE: The Express celebrates art, any way you make it page 07

independent since 1988

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SELKIRK VETERINARY HOSPITAL

[email protected]

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People Caring for Pets

SELKIRK VETERINARY HOSPITAL

[email protected]

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People Caring for Pets

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Please proof for accuracy then phone, fax or email with any changes or an approval.

Phone: 250.354.3910 • Fax: 250.352.5075 • Email: [email protected]

The Express is not responsible for any errors after the client has signed off.

Winery Direct PricesHundreds of BC Wines

Parking, Too!

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Winery Direct Prices

Hundreds of 100 Mile Wines

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Please proof for accuracy then phone, fax or email with any changes or an approval.

Phone: 250.354.3910 • Fax: 250.352.5075 • Email: [email protected]

The Express is not responsible for any errors after the client has signed off.

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Class schedule on page 11

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MAKING SPORTS AFFORDABLEBOOMTOWNSKIS.COM

510 Hall St • 505-5055

Jen Barclay wants to go slow. Inspired by Italy’s slow food movement, her new business Fattoria, focuses on eating with a conscience. Fattoria is Italian for farm and Barclay is making local and humanely raised beef available to consumers in the Nelson area.

“I speak Italian and I’ve spent a lot of time in Italy and I love all things Italian,” says Barclay. “Their slow food movement was a big eye opener. When you go to Italy you eat what they grow in Italy, period. End of story.”

After a serendipitous encounter with Creston farmers, Barclay became enlightened to the abun-dance and availability of local beef. Her business will liaise with farmers in the Creston valley supply-ing beef that follows 100 Mile Diet philosophy.

“The number one issue amongst all the farmers was that they had all this great product but they’re farm-ers, they’re not marketers. They didn’t know how to sell it and they needed help,” says Barclay. “The more I learned about how animals are treated just so we can have as much as we want, whenever we want it, at the lowest price pos-sible, got me crazed and that’s what started it all.”

Eating with a conscience means eating the entire cow. The biggest challenge facing Fattoria is how to sell and disperse an entire cow. Restaurants tend to want specific cuts and most families don’t have space in their freezers for whole sides of beef. So Barclay came up with the

idea of AA grade, 25lb resi-dential packages.

“I wanted a package that didn’t scare people in the cost or size. The residential packages are small enough to fit in the freezer with room for other stuff and we can get approximately 20 packages out of one ani-mal. “The cost is $140 per package.

“These packages are a mix of all cuts. It’s a selection of

cuts but it’s a great selection.”Knowing that some less

popular selections of meat may be daunting to the con-sumer to cook, Barclay will be offering chef inspired recipes on her website and instructions about how to cook the meat.

“The packages will be delivered in reusable shop-ping bags so it’s a little dif-ferent. I want to make meat groovy,” she laughs.

Orders will be picked up by Barclay directly from the farmers and delivered fro-zen to the consumer’s door. “People should be eating this way for so many rea-sons. Not just for the farm-er and the animal but for the transportation; it’s only coming an hour. There are so many reasons to make this choice and it’s easy. You can just call me up.”

Barclay wants to help

Where's the beef? In your backyard.

change peoples’ relationship with food through education while providing a quality product. “My biggest chal-lenge has been in educat-ing myself because there’s so much to learn about what eating this way entails.”

Local businesses are also getting on board, including Ryan Martin at the Hume Hotel. Restaurants at the hotel will be serving the first 100 Mile Burger as

soon as next month.“I feel good about it. I’ve

spent a lot of time with these farmers. I know what they’re doing and I’ve seen where these animals are liv-ing and where they’re dying and it’s all very humane.”

Fattoria is open for busi-ness and orders can be placed by phone 250.505.7765 or through email at [email protected].

Foodie turned business owner is bringing 100 Mile Diet beef to tables, both restaurant and home alike

JULIA GILLMOR

SUBMITTED

Jen Barclay of Fattoria is bringing local beef to local consumers.

so exciting!

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