so what is the real impact of web 2.0 on researcher workflow?
DESCRIPTION
Anna Drabble Head of Digital & Product Development, Emerald presents the findings of new research conducted by Emerald and UCL and other partners. Slides prepared for the ALOSS 2011 summer conferenceTRANSCRIPT
So What is the Real Impact of Web 2.0 on Researcher Workflow?
Anna DrabbleHead of Digital & Product Development
20th July 2011
Innovation & Digital Development @ Emerald
• Innovation core to Emerald
• Renewed focus in 2011
• Digital & Product Development function newly formed to:
– Create new online products and services
– Ensure digital content is discoverable and delivered across multiple channels
– Better understand and meet the changing needs of researchers in an online environment
Research Aims
• Are Social Media impacting upon researcher workflows?
• If so, how should Librarians and Publishers respond?
Global Survey
• 2,414 researchers
• 215 countries
• Arts and Humanities, STM, Social Sciences inc. Business
Methodology
1,923
users
491
non-users
Research partners• Emerald & UCL
Contributors & Groups• Charleston Conference • Cambridge University Press• Taylor & Francis• Wolters Kluwer• Imperial College, London• Manchester University• Edinburgh University
Contrast Group
Most Popular Social Media in Research
• Big gap between awareness (orange) & actual use (green) in 7 / 8 categories
Social Media Tools Used
Few Tools Used
Generic Services Rule
Social Media Used For….
Identifying Research Opportunities
Disseminating ResearchFindings
Research Collaboration
Perceived social media benefitsDoes visibility drive esteem? .
Social Media Enthusiasts
Differences by age group? Not much!
Importance Attached to Specific Dissemination Channel
What Users Want from Publishers
Content readable on
all platforms
42.8%
Links to the data behind the
published
article 33.4%
Greater use
of multimedia
11.2%RSS as
standard
6.4%
Multilingual
capabilities
6.3%
Linking
Interoperability
What Users Want from Libraries
Add a social network
interface to the
library catalogue
14.2%
Index full text Library
holdings 56%
Preserve
Web 2.0
content
7.9%Catalogue
Web 2.0 content
9.8%
Socially tag library
Catalogue 11.7%
Make the Library
more like Google
Does Social Media Mark a Watershed in Research Process?
• Not really…….
Research Workflow
Core Research Process Unchanged – But Communication has Evolved Significantly
Identify opportunity : review literature : carry out research communicate findings via a scholarly publication
1665: Printed Journal
Travel infrastructure (roads, rail)
Conferences (Social Media)Internet
Telephone ????
Researcher’s World Getting Bigger& More Complex…
...So Metrics & Authority Matter More
Coming soon – COUNTER Journal Usage Factor / Article Usage Factor (2012/2013)
REF ListsCitation Rankings
Implications for Researchers
• Scope for research expanding, especially Social Science
• More tasks – and more checking
• Social Media outlets no competition for releasing research (concern over releasing “unsafe” data)
BUT
• Great for identifying researchopportunities and amplifyingdissemination
Implications for Librarians
• Library & librarians not mentioned once in 2 researcher dominated groups – 4 hrs of discussion
• “Library is a building: Google is the whole world”
• Version of Record is key
• Opportunity to influence workflow and increase research efficiency, but how to maximise impact – not clear
Librarians & Publishers Face a Shared Challenge….
• …..facilitating the creation and communication of scholarly research
How well are we evolving to meet this challenge?