so you wanna build something? now what?
DESCRIPTION
TRANSCRIPT
So you wanna build something.Now what?
February 2012
1
Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
2
Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
3
My Story
13 years IT experience
Certified Product Owner
Practice Agile Scrum for over 5 years
on various IT projects
Applied Scrum to projects ranging from
business process modeling, maintenance
and Greenfield projects
Product Owner/Program Manager
at a global consulting firm with
over 16 000 employees
4
JOURNEY AS A NEW PRODUCT OWNER
5
The Project – Improved Digital Presence
6
The Project Year 1
7
SOURCE: http://thegmanmagazine.com/holiday-ting-home-alone/
Oh Man!!!
No Goals
What is the problem
statement?
Who are all the
stakeholders
Managing
hundreds and
hundreds of stories
Why can’t we
close out stories?
Why can’t launch
working software
Throw away
code
Constant
Refactoring
No time
for planning
Wasting time in
endless meetings
8
Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
9
STRATEGY
10
LET’S GET TALKING
11
TIME TO RESET
12
The Strategy
Activity
Modeling
Release 1
pagers
Product
Roadmap
Define product
Goals
Identify
Target
Users
Using Mockups
13
My Plan - Setting the stage
14
Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
15
Defining Product Goals
What are we fixing ?
What is the firm getting out of this?
How does this project fix our problems?
Why are we doing this?
What is broken?
How do we know we achieved the goal?
THE PROJECT
16
The Big Picture
Value
Proposition
Use digital and web 2.0 technologies to build and sustain a firm and alumni network community that is strong, vibrant, and well connected that will:
▪ 123
▪ ABC
▪ XYZ
Release 0.5
to 0.8 Goals
▪ Develop an online …
▪ Allow the firm to scale its leverage …
▪ Transition users to …
Success
Measures
High User Satisfaction:
High user satisfaction from alumni and firm members on the capabilities of the application and their
willingness to leverage this application to …
Usability:
High user satisfaction from alumni and firm members in the overall usability of the application
Adoption:
At least 20-30% of firm members and alumni from the respective adopt the application
Key Decision
Makers
▪ Steering Committee
▪ Alumni Relations Team
▪ Users:
Continuous feedback from alumni and firm users in helping shape the direction of the application
17
Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
18
Identifying Target UsersIN SCOPE
OUT OF SCOPE
19
Identifying Target Users: Prioritizing users
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Identifying Target Users: User Group Detail
21
Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
22
Using Mockups
23
Using Mockups
24
Using Other Website Ideas
SOURCE: linkedIn.comSOURCE: jetblue.com
SOURCE: jetblue.comSOURCE: babycenter.com
SOURCE: facebook.com
25
Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
26
Activity Modeling
SOURCE: http://pubsub.com/Setting-up-an-agile-team-room_Java-lQhOEgAOLoB,b7igumJedj7E
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Activity Modeling
28
Activity Modeling
29
Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
30
Release 1 pagers
Release 0.5 Goals
Build awareness and connections with alumni at …..
Provide a structured method to connect with alumni
Leverage firm leaders to scale and build adoption for
MyMcKinsey across the firm
Success Measures
Site usage and repeat visits from firm leaders
User satisfaction from leadership on value proposition
Feedback through interviews that the tool has increased
awareness of alumni at new, existing, and potential clients
User Base
Practice/location leaders, operations and regional leaders
~200 – 250 users (20 offices, 2 per office; 10 practices,
2-3 per practice)
Launch Plan (Timeframe)
Invitation based launch (with prior notice and
communication to the operating and regional leaders)
coupled with targeted demos with key leadership
members
Ensure low hurdles for accessing and using the application
In Scope
Networks
Strength of the Alumni connection
Import of x data and display this network
Change from Friend to Follower model
Recommendations
Listing of Alumni working at companies I am interested in
Listing of top 10 people who I have worked with the most
Search
Quick company search from a widget on the homepage (includes structured
advanced search)
Sort company facet alphabetically
Landing Page
Landing page displaying suggested colleagues and quick search widgets
Accessibility
Enable integration with internal single sign on
Enable site to use 123 rather than xyz
Misc
Turn off messaging capabilities
Firm leadership: Senior leadership in the firm that are looking to leverage the alumni community to build relationships
Value proposition: Allow the firm to build and leverage relationships with via alumni
21
13
8
8
5
8
1
5
3
3
5
80 pts
31
Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
32
Product Roadmap
Releases 0.5 to 0.8* will focus on 4 key user driven needs
Time boxed 1 month
releases focused on
each user constituent
Launch to and obtain
feedback from the user
constituents after each
incremental release
Guiding Principles
0.7 New/Transitioning Firm Members(Capabilities will also benefit firm members)
About new and transitioning members:
New and transitioning members are firm
members that are in the process of transitioning out of the firm or have recently left the firm
They are looking for new career opportunities and/or ways to maintain and initiate relationships with other firm members
Why we value them:
They are the new generation of external users and are important in developing and sustaining
a strong, vibrant external user community
They can be potential clients and help the firm
drive new business
They want to remain involved with the firm
TBD Firm Members(Capabilities will also benefit external users)
0.5 Sr. Firm Leadership(Capabilities will also benefit external users)
About firm leaders
Firm leaders are firm members within
McKinsey that are in certain positions and
above
They are looking to build relationships with external users at new or existing clients
Why we value them
They can help validate the client focused
value proposition for Product X
They can help drive excitement and adoption around the application
0.6 Practice Managers(Capabilities will also benefit external users)
About practice managers
Practice managers work with practice and regional leaders to
define and implement practice and regional strategies, which includes both direct support of projects and the development
and dissemination of cutting edge specialized knowledge
They are looking to find and track notable external users and experts in their practice or region
Why we value them
They will serve as catalysts that will allow the firm to connect
with alumni on expertise, industry insights, and at a client engagement level
About firm members
They are looking discover, connect, and leverage the external user community for expertise, industry insights,
and/or knowledge development
Why we value them
External users have expressed significant interest in connecting and building relationships with firm members. Firm member’s
participation in the communityis important.
They will help drive content and interactions within the community
0.8 Alums(Capabilities will also benefit firm members)
About alum users
Existing users are users that have left the firm
for over 1 year
They are looking to re-engage with the firm, connect with former colleagues, and stay informed about the latest firm news and knowledge
Why we value them
They are potential experts or industry leaders
in areas that the firm cares about
Some are currently work at one of the firm’s
leading priority clients
They are looking to get more involved with the firm and network with other external users
33
Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
34
THE OUTCOME
SOURCE:http://www.atlanticyachting.com/nyc-sailing-school
35
Planning for User Research
Tentative
~ 1 month Timeframe
Prepare backlog Release 0.5 Release 0.6 Release 0.7 Release 0.8
Release 0.5 Release 0.6 Release 0.7 Release 0.8
Evaluate
Success
measures
~ 1 month ~ 1 month ~ 1 month
Build awareness and
connections with external users at new,
existing, and potential
clients
Provide a structured method to connect with
external users
Leverage firm leaders to scale and build adoption
for Product X across the firm
Goals Enable practice and
regional managers the ability to find, track,
and generate
exportable lists of notable external users
and experts in their practice and/or region
that they can leverage to communicate with
on offline knowledge
co-creation efforts
Allow new and
transitioning firm members to share their
information before
transitioning and maintain/initiate
relationships with the
firm
Facilitate external users
in connecting with their next career opportunity
Enable External users to
re-engage with the firm, connect with former
colleagues, and stay
informed about the latest firm news and
knowledge
Firm LeadershipUser
Constituents
Practices and Regional
Leaders
New and Transitioning
Firm Members
Existing Alumni
Capabilities Client/company focused
landing page with structured advanced
search
Recommendations
engine (incorporate connection strength,
training data)
My network of external users (follower model)
and top 10 people I’ve
worked with most
Integrate with internal single sign on
Saved searches
Profile news feed
update (for followers and people managed
by admins)
Highlight (and be
notified of) new members that fit my
saved search results criteria (sphere of
influence)
Geography based
search
Ability to download search results to excel
New job boards
Allow external users to
update and display more information on
their profile (e.g.
sector/function,
company info, etc)
Single sign on login for
external users
Ability to disseminate Firm news to external
users and firm leaders
Monitor of suspicious
usage
Event management
tool (e.g. registration, event info, attendees list,
etc)
Auto-enrollment and
filter search results by
firm created groups
Post and respond to
message on a discussion board
Evaluate 0.5
feedback andRe-assess v0.6
Evaluate 0.6
feedback andRe-assess v0.7
Evaluate 0.7
feedback andRe-assess v0.8
More
Definitive
36
Ongoing Product Maintenance Story
Bug
37
The Result
38
THE REWARD
39
Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A