so you wanna snapchat: higher ed edition

So you wanna start a Snapchat

So you wanna Snapchat?

HIGHER ED EDITION

High-level Hi everyone! Thanks so much for coming to hang out with me. Im super excited to be here. So, lets get started! Today, were going to talk about broadly about Snapchat in higher ed why you should be there, how to use it, some examples, tips & tricks and more. 1

Candace NelsonSocial Media Community Manager

West Virginia University@Candace07Hi!

WVU s experience with Snapchat/ 2

Should you be on Snapchat?

Yep.

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There are 150 million daily active users.source: go.wvu.edu/stat

Daily Active Users6

77% of college students use Snapchat daily.source: go.wvu.edu/mashable

Whats so great about Snapchat anyway?

Its authentic.

Personal, Authentic, fun, real-time, tell a story9

It has a sense of privacy.

parents arent there10

It can cultivate personal relationships.

Personal, Authentic, fun, real-time, tell a storySpeaking one on one more so than broadcasting your message. Its righ

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It can tell stories in real-time.


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Visual platforms are growing.


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How do I Snapchat?

User interface is tough.

For us old people. And Millenials/Gen Z like it that way.15

Persistent navigation16

Post to your story.

Use lenses.

Use stickers & emojis.

How about some guidelines?

Post 2-3 times per week.

Beconversational.

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Thinkaudience first.

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Create platform-specific content.

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OK, so what do I poston Snapchat?

Trust your students!26

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Going to do something similar but snapchat has limited the amount of text so some options are whiteboards, chalkboards or printing it out and then taking ap hoto of that28

Or, you can docontests, behind-the-scenes, coupons/discounts,giveaways, showcase events, & repurpose content.

Draw on the christmas tree, behind the scenes of graduation, giveaway t-shirts32

Geofilters?!

Ugh, I know right.

Geofilters can help you brand a location or event.

Students visiting for new student orientation, etc. STUDENTS visiting have sense of place, beloning, like youre in the in crowd. Plus it helps spread YOUR emssage. WHY should we care about geofilters?

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Two kinds:Community and On-Demand.

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CommunityArtists and designers are encouraged to create and submit a free Community Geofilter for their city, university, local landmark or another public location. No brand logos allowed.On-Demand:Businesses and individuals alike can purchase On-Demand Geofilters for their event, business, or a specific location. Brand logos and trademarks are permitted.

GraphicsAll graphics used must be 100% original.No logos or trademarks.The only exception is that we will accept college and university logos submitted by authorized officials from those schools.No photographs.No hashtags.Be creative and make it visually compelling.Don't cover up too much of the screen.Make sure it's relevant to the location and something that people will want to use.

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Community

Upload, choose the area41

On-Demand

Upload, choose the area, pay, says sponsored by west Virginia University42

Design specificationsDetailed descriptionOriginal contentVisually interesting

Upload, choose the area, pay, says sponsored by west Virginia University43

How do I promote our Snapchat?

Use your Snapcode.

Scan or screenshot. Open the app and tap on the snapchat ghost icon at the top of the screen.Youll see your code, a yellow square barcode. Tap on it.The barcode will expand on the screen.sd In the upper right hand corner youll see a share icon. Tap on it and select Save image.Now you have your snapcode and can use it on your marketing materials

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Scan or screenshot. Open the app and tap on the snapchat ghost icon at the top of the screen.Youll see your code, a yellow square barcode. Tap on it.The barcode will expand on the screen.sd In the upper right hand corner youll see a share icon. Tap on it and select Save image.Now you have your snapcode and can use it on your marketing materials

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Use your add link.https://www.snapchat.com/add/westvirginiau

Previously, Snapchat didnt have much of a web component. It still doesnt, really. BUT, you can at least now have a link to direct people quickly to your account. If they click on this, it will call up Snapchat and prompt them to add you. https://www.snapchat.com/add/westvirginiau47

Put your username on promotional materials/ads.

Pet peeve is just putting your icon. If its not easy to find you a, you should be using all the same username (another reason to be an early adopter) but also b, how do you expect them to see you?48

Do you have any tips or tricksfor Snapchat?

Yep.

(& dark rooms).iPads

Moving emojis

Music

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Black & white text

8) Make your text fit neatly in one line.If you're anything like me and hate when your text awkwardly goes just over one line, rest assured: You can actually resize your text so it fits neatlyinto a single line (or however many you'd like).To resize your text, tap the "T" icon at the top of your screen, then tap on the text to get into text editing mode. Next, use two fingers to pinch-and-zoom to resize it while it still spans the width of your screen.

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Text on one line

You may have noticed that the color palette in Snapchat's drawing tool doesn't offer black and white -- but that doesn't mean that you can't access both of those colors. All it takes is a few quick finger maneuvers.To access the available colors, you're used to holding your finger down on the color palette and dragging it up or down. But to access black and white, you'll need to drag it toward the upper left corner of your screen (white) or the bottom right corner of your screen (black).

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No service, no problem

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How do we measure success on Snapchat?

Number of views.

Divide total views on last snap from the total views on first snap = Snapchat Completion Rate58

Number of screenshots.

Screenshot rate divide number of screenshots on a snap by the number screenshots.If you had 957 views, and there were 296 screenshots = 30%59

Geofilter analytics.

http://tylerlawrence.com/snapchat-followers/

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So, is there a future for Snapchat?

The API has become more friendly for advertisers.source: go.wvu.edu/adweek

Ads amongst stories, discover, etc; partnering with others for the first time. Sponsored geofilters. Sponsodred lenses. Discover tab. Working with measurement partners to weight campaign effectiveness for advertisers

Khan and his army (the company is now 900 employees strong) have basically flipped the script on the advertising community, where, not so long ago, it was widely assumed that Snapchat's leadership was too immature to fully take advantage of its teen-idol status among millennials. And yet, Snapchat has rapidly built its ad business since emerging as the talk of last year's Cannes Lions International Festival of Creativity. And next week, when the industry again converges on the Riviera, the company may well find itself the belle of the ball once more. Today, the company announces the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have different objectives, and we just want to make it easier for them to buy ads on the platform," Khan explains. "We want [brands] to have a place where they can tell their stories, you know, in a better way."

The API means that Snapchat ads will, for the first time, be sold by third parties, and will be divided by two kinds of collaborators: Ads Partners and Creative Partners. The first group will develop software for Snapchat advertisers, enabling buying, optimizing and analyzing of campaigns. Ads Partners includes 4C, Amobee, VaynerMedia, Brand Networks, SocialCode, TubeMogul, Adaptly and Unified.

For example, heading into Cinco de Mayo, Taco Bell launched a sponsored Lense that turned consumers' heads into giant taco shells, resulting in 224 million views in one daya Snapchat record, beating Gatorade's Super Bowl campaign, which garnered more than 165 million views. The average user engaged with Taco Bell's ad for 24 seconds before sharing it with friends. The results surprised even the brand. "I will say, with a bit of a wink and a smile, that when I started to see some of the creative ideas for this, this is where I suddenly felt a little old because I thought, I don't know if this is on brand," says Marisa Thalberg, Taco Bell's chief marketing officer. Thalberg's team has tracked the brand's Snapchat engagement, finding an average of 100,000 views per video with a completion rate of better than 80 percent. 65

More advertisers = more analytics

Ads amongst stories, discover, etc; partnering with others for the first time. Sponsored geofilters. Sponsodred lenses. Discover tab. Working with measurement partners to weight campaign effectiveness for advertisers

For example, heading into Cinco de Mayo, Taco Bell launched a sponsored Lense that turned consumers' heads into giant taco shells, resulting in 224 million views in one daya Snapchat record, beating Gatorade's Super Bowl campaign, which garnered more than 165 million views. The average user engaged with Taco Bell's ad for 24 seconds before sharing it with friends. The results surprised even the brand. "I will say, with a bit of a wink and a smile, that when I started to see some of the creative ideas for this, this is where I suddenly felt a little old because I thought, I don't know if this is on brand," says Marisa Thalberg, Taco Bell's chief marketing officer. Thalberg's team has tracked the brand's Snapchat engagement, finding an average of 100,000 views per video with a completion rate of better than 80 percent. 66

Snapchat is one of the fastest growing platforms.

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Other platforms are trying to copy Snapchat.

One of the most fun features on Snapchat is lensesthe ability to swap faces, grace your head with a flower crown, or even pose as the cutest raccoon you ever did see. Now Twitter is emulating the social media funfest and announced this week it will add stickers to its existing photo-editing software, enabling users to place images such as sunglasses, cocktails, bouquets of flowers, and hats to their pictures.According to a Twitter blog post, users will soon be able to add emojis, props, accessories, and other visual-overlays to their tweeted photos. You can add stickers to "share what youre doing or how youre feeling, to show support for a cause, or to just add some flair," Twitter instructs in its post. "You can use multiple stickers on a photo, resize and rotate them, and place them anywhere on your picture."Once you add a sticker to your photo, your image will become searchable based on its sticker, bringing together all of the same stickers on a single page. So, for example, if you add sunglasses to your French Bulldog, his adorable mug will appear on a timeline page of photos to which sunglasses have been added. Or, as Twitter puts it, "your photo becomes searchable in a new, visual spin on the hashtag."

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So, should you be on Snapchat? Yep.

One of the most fun features on Snapchat is lensesthe ability to swap faces, grace your head with a flower crown, or even pose as the cutest raccoon you ever did see. Now Twitter is emulating the social media funfest and announced this week it will add stickers to its existing photo-editing software, enabling users to place images such as sunglasses, cocktails, bouquets of flowers, and hats to their pictures.According to a Twitter blog post, users will soon be able to add emojis, props, accessories, and other visual-overlays to their tweeted photos. You can add stickers to "share what youre doing or how youre feeling, to show support for a cause, or to just add some flair," Twitter instructs in its post. "You can use multiple stickers on a photo, resize and rotate them, and place them anywhere on your picture."Once you add a sticker to your photo, your image will become searchable based on its sticker, bringing together all of the same stickers on a single page. So, for example, if you add sunglasses to your French Bulldog, his adorable mug will appear on a timeline page of photos to which sunglasses have been added. Or, as Twitter puts it, "your photo becomes searchable in a new, visual spin on the hashtag."

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[email protected]: @Candace07social.wvu.eduBye!

Contact:

WVU s experience with Snapchat/ 71