so, you want to build a bluetooth low energy device?
DESCRIPTION
What does it take to build a BLE device? What are the trends emerging in this Internet of Things era? This short presentation summarizes key aspects with respect to your market and product development considerations. Shared with OneKind.Asia during a lunch time get-together. OneKind.Asia is an autonomous brand innovation company and a wholly-owned subsidiary of Ogilvy.TRANSCRIPT
BLEBluetooth Low Energy, a.k.a. Bluetooth 4.0
(and other wireless technology applications)
ME
calvinx.com
@calvinchengx
ME
• Pre-uni, university days to 2005: Sports-crazed/full-
time kayaker - whitewater, canoepolo, sea trainer
• < 2007: Scientific freezer engineer/product team
lead
• 2007 - present: Software/tech consultant @ Odeon
& GrowthHackers.sg
• Jan 2014 - present: CTO/co-founder @
AlgoAccess.com
CONSUMERHealth & Fitness
Health & Fitness: General Health
CONSUMERHealth & Fitness: General Health
Health & Fitness: Multi-sports
Home Automation: Thermostat
Home Automation: Fire Alarm
WHY?
• Nobody likes wires
• “Smart” devices with sensors
• Passing on data to a “Smarter” device
• “What you cannot measure, you cannot improve”
• Data-driven Prediction Algorithms: Machine
Learning
HOW?
• Low cost chips, printed circuit boards
• Wifi and/or bluetooth capabilities
• Battery (lithium) powered or low voltage e.g. 5 volt
D.C.
• Re-designed bluetooth stack for low power: BLE
• Special stack for low power wifi: Zigbee
COMPARISON
IMPLICATIONS
• Low cost chips, printed circuit boards
• Wifi and/or bluetooth capabilities
• Battery (lithium) powered or low voltage e.g. 5 volt
D.C.
• Re-designed bluetooth stack for low power: BLE
• Special stack for low power wifi: Zigbee
ALGOACCESS
We build products that serve:
• Optician, Optometrists and Ophthalmologists
• Eye-care Consumers
OPTICAL PROFESSIONALSEye Health
OPTICAL PROFESSIONALSEye Health
CHALLENGES
• Machines: lensmeter, fundus, autorefractor,
keratometer
• Fragmented marketplace with many machine brands
• Optometry is an old field with standards
• BUT optometry data format has no existing
standards
• Established BLE profiles like Heart Rate Monitor
profile, Battery profile, Proximity profile
• No such standardized BLE profiles exist in eye-care
OPTICAL PROFESSIONALSEye Health
CHALLENGES
• Changing human behavior is non-trivial
• What’s in it for the Optometry professionals?
• What’s in it for the consumers?
TECH LIMITATIONS
• Fundus images require wifi
• iOS BLE has a 1.5 kbps throughput limitations
OPPORTUNITIES
http://www.stjobs.sg/career-resources/hr-
updates/growing-spore-medtech-industry-eyes-
region/a/140158
From next year, a trip to your optician could end up
saving your eyesight.
That is, if local start-up Algo Access has anything to
say about it. In December last year, the firm bought
licensing rights to one of the projects under the Agency
OPPORTUNITIES
• Computer vision algorithms and machine learning
on fundus images
• Disease prediction: Diabetic retinopathy, AMD (age-
related macular degeneration), Glaucoma, Non-
invasive coronary artery disease detection
OPPORTUNITIES
• Empowering the consumers to manage their health
• Vision test consumer apps on iOS etc
ME
calvinx.com
@calvinchengx