so, you want to build a bluetooth low energy device?

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BLE Bluetooth Low Energy, a.k.a. Bluetooth 4.0 (and other wireless technology applications)

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What does it take to build a BLE device? What are the trends emerging in this Internet of Things era? This short presentation summarizes key aspects with respect to your market and product development considerations. Shared with OneKind.Asia during a lunch time get-together. OneKind.Asia is an autonomous brand innovation company and a wholly-owned subsidiary of Ogilvy.

TRANSCRIPT

Page 1: So, you want to build a Bluetooth Low Energy device?

BLEBluetooth Low Energy, a.k.a. Bluetooth 4.0

(and other wireless technology applications)

Page 2: So, you want to build a Bluetooth Low Energy device?

ME

calvinx.com

@calvinchengx

Page 3: So, you want to build a Bluetooth Low Energy device?

ME

• Pre-uni, university days to 2005: Sports-crazed/full-

time kayaker - whitewater, canoepolo, sea trainer

• < 2007: Scientific freezer engineer/product team

lead

• 2007 - present: Software/tech consultant @ Odeon

& GrowthHackers.sg

• Jan 2014 - present: CTO/co-founder @

AlgoAccess.com

Page 4: So, you want to build a Bluetooth Low Energy device?

CONSUMERHealth & Fitness

Page 5: So, you want to build a Bluetooth Low Energy device?

Health & Fitness: General Health

Page 6: So, you want to build a Bluetooth Low Energy device?

CONSUMERHealth & Fitness: General Health

Page 7: So, you want to build a Bluetooth Low Energy device?

Health & Fitness: Multi-sports

Page 8: So, you want to build a Bluetooth Low Energy device?

Home Automation: Thermostat

Page 9: So, you want to build a Bluetooth Low Energy device?

Home Automation: Fire Alarm

Page 10: So, you want to build a Bluetooth Low Energy device?

WHY?

• Nobody likes wires

• “Smart” devices with sensors

• Passing on data to a “Smarter” device

• “What you cannot measure, you cannot improve”

• Data-driven Prediction Algorithms: Machine

Learning

Page 11: So, you want to build a Bluetooth Low Energy device?

HOW?

• Low cost chips, printed circuit boards

• Wifi and/or bluetooth capabilities

• Battery (lithium) powered or low voltage e.g. 5 volt

D.C.

• Re-designed bluetooth stack for low power: BLE

• Special stack for low power wifi: Zigbee

Page 12: So, you want to build a Bluetooth Low Energy device?

COMPARISON

Page 13: So, you want to build a Bluetooth Low Energy device?

IMPLICATIONS

• Low cost chips, printed circuit boards

• Wifi and/or bluetooth capabilities

• Battery (lithium) powered or low voltage e.g. 5 volt

D.C.

• Re-designed bluetooth stack for low power: BLE

• Special stack for low power wifi: Zigbee

Page 14: So, you want to build a Bluetooth Low Energy device?

ALGOACCESS

We build products that serve:

• Optician, Optometrists and Ophthalmologists

• Eye-care Consumers

Page 15: So, you want to build a Bluetooth Low Energy device?

OPTICAL PROFESSIONALSEye Health

Page 16: So, you want to build a Bluetooth Low Energy device?

OPTICAL PROFESSIONALSEye Health

Page 17: So, you want to build a Bluetooth Low Energy device?

CHALLENGES

• Machines: lensmeter, fundus, autorefractor,

keratometer

• Fragmented marketplace with many machine brands

• Optometry is an old field with standards

• BUT optometry data format has no existing

standards

• Established BLE profiles like Heart Rate Monitor

profile, Battery profile, Proximity profile

• No such standardized BLE profiles exist in eye-care

Page 18: So, you want to build a Bluetooth Low Energy device?

OPTICAL PROFESSIONALSEye Health

Page 19: So, you want to build a Bluetooth Low Energy device?

CHALLENGES

• Changing human behavior is non-trivial

• What’s in it for the Optometry professionals?

• What’s in it for the consumers?

Page 20: So, you want to build a Bluetooth Low Energy device?

TECH LIMITATIONS

• Fundus images require wifi

• iOS BLE has a 1.5 kbps throughput limitations

Page 21: So, you want to build a Bluetooth Low Energy device?

OPPORTUNITIES

http://www.stjobs.sg/career-resources/hr-

updates/growing-spore-medtech-industry-eyes-

region/a/140158

From next year, a trip to your optician could end up

saving your eyesight.

That is, if local start-up Algo Access has anything to

say about it. In December last year, the firm bought

licensing rights to one of the projects under the Agency

Page 22: So, you want to build a Bluetooth Low Energy device?

OPPORTUNITIES

• Computer vision algorithms and machine learning

on fundus images

• Disease prediction: Diabetic retinopathy, AMD (age-

related macular degeneration), Glaucoma, Non-

invasive coronary artery disease detection

Page 23: So, you want to build a Bluetooth Low Energy device?

OPPORTUNITIES

• Empowering the consumers to manage their health

• Vision test consumer apps on iOS etc

Page 24: So, you want to build a Bluetooth Low Energy device?

ME

calvinx.com

@calvinchengx