so you've got facebook fans. now what?

21
So You‘ve Got Facebook Fans. Now What? Building A Successful Facebook Community

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Page 1: So You've Got Facebook Fans. Now What?

So You‘ve Got Facebook Fans. Now

What?

Building A Successful Facebook Community

Page 2: So You've Got Facebook Fans. Now What?

Companies have spent millions of dollars gathering fans on their Facebook pages and being “liked” all across the web. But who are these fans and what does this mean for the brand?

Page 3: So You've Got Facebook Fans. Now What?

It’s not about how many fans you have, it’s what you learn

from and do with these fans that matters most!

Page 4: So You've Got Facebook Fans. Now What?

Think Of Your Facebook Community As A Party

What makes some parties more successful and desirable then others?

Appeal Audience

Adaptability Awareness

Page 5: So You've Got Facebook Fans. Now What?

Appeal    

Is your Facebook page a place people would want to spend time in

and visit often? 1.  Creative. 2.  Discounts and Coupons. 3.  Contests and Promotions. 4.  Applications.

Page 6: So You've Got Facebook Fans. Now What?

Creative Your creative should be appealing, represent the purpose of your page, and include a strong call to action. •  Profile Pictures. •  Photo Strip. •  Welcome Tab. •  Additional Custom Tabs.

 

Page 7: So You've Got Facebook Fans. Now What?

Discounts and Coupons Coupons and discounts are a great way to not only acquire new fans but to reward existing fans, encourage sharing, generate sales, and track results.

 

Page 8: So You've Got Facebook Fans. Now What?

Contests and Promotions

Facebook contests allow companies to reward their fans while being a great way to support internal marketing initiatives, encourage engagement, get people talking, and drive organic growth.

Page 9: So You've Got Facebook Fans. Now What?

Applications

Applications are a strong medium to showcase innovation, encourage sharing, prolong time spent on your page, and provide a creative platform with a clear call-to-action for users to interact with your brand.

 

Page 10: So You've Got Facebook Fans. Now What?

Audience Who are your fans and how will you keep them engaged and entertained? •  Get To Know Your Fans. •  Keep Fans Engaged.

Stop in and stay awhile!    

Page 11: So You've Got Facebook Fans. Now What?

Get To know Your Fans    •  Facebook Analytics.

•  Polls and Surveys. •  Facebook Questions •  Screener Status Updates.

Page 12: So You've Got Facebook Fans. Now What?

Keep Fans Engaged    •  Ask Questions.

•  Ask for Opinions/Suggestions. •  Share Stories. •  Provide Sneak Peaks. •  Post Quizzes, Trivia. •  Provide Value. •  Multi-Media Content. •  Be Likeable.

Page 13: So You've Got Facebook Fans. Now What?

Adaptability

Are your taking care of your fans? Are you listening to their needs, using what you learn, and taking

action? 1.  Customer Service. 2.  Focus Groups.

Page 14: So You've Got Facebook Fans. Now What?

Customer Service    Thank and respond

to the positive and respond even more diligently to the negative. Provide real and timely solutions!

Page 15: So You've Got Facebook Fans. Now What?

Focus Groups    

Think of your Facebook page and wall as the ultimate Survey or focus group. Continuously discover how you can meet consumers needs while exceeding their expectations.

Page 16: So You've Got Facebook Fans. Now What?

Awareness    Are your fans talking about or

promoting your brand and encouraging their friends to

purchase your products or join your Facebook community?

1.  Engagement and Interaction. 2.  Brand Ambassadors. 3.  Review Programs.

Page 17: So You've Got Facebook Fans. Now What?

Engagement and Interaction    Encourage fans to

spread the word about your brand through the stream! •  Engaging Updates. •  Sharable Content. •  Social Plugins. •  Social Ads.

Page 18: So You've Got Facebook Fans. Now What?

Brand Ambassadors    

•  Rally biggest fans to spread the word about your brand.

•  Reward biggest fans for sharing.

•  Parties and Sampling programs.

Page 19: So You've Got Facebook Fans. Now What?

Review Programs    Encourage and reward

fans for reviewing products or services through coupons or samples. Keep it simple and

make it sharable!

Page 20: So You've Got Facebook Fans. Now What?

So Remember

Its not about how many people you can get to come to your party, it’s about giving them a

personalized and rewarding experience so that they will come back and bring all their

friends.

Page 21: So You've Got Facebook Fans. Now What?

Thank You!

Mandy Cudahy - @Mandy55 Lauren Sleeper - @LaurenSleeper